Monthly Archive:: June 2017

NBC Expands Underserved Sports On NBC Sports Gold

By  @ MediaPost

The “Cycling Pass” costs $39.99 for a year — July 2017 through June 2018 — airing 25 live races. The NBC Sports Group will also air some 280 hours of live, prime time and encore Tour de France coverage, across NBC, NBCSN and the NBC Sports Gold app. TV advertising for the Tour de France on NBCSN, the cable sports channel, and the NBC Television Network, pulled in $10.4 million in 2015 — versus $11.9 million in 2014, according to iSpot.tv.

NFL Upfront Sales Slump as Auto, Movies Play Hard-to-Get | Special Report: TV Upfront

By Sportal

Selective austerity aside, NFL upfront sales also have been impacted by a significant drop in spend from two of the league’s most stalwart categories. Automotive, which is by far the biggest NFL advertiser — per iSpot.tv estimates, carmakers in 2016-17 spent $889.3 million on regular-season and playoff inventory, more than double the outlay of runner-up wireless ($338.5 million) — has scaled back its spend in the midst of a five-month sales slide, while the No. 6 category, movies, is also putting fewer dollars into football.

The Sheet Podcast – Reactions To LaVar Ball On Raw, Scott Steiner’s Crazy Conference Call And More!

By Ryan Satin @ Pro Wrestling Sheet

The entire 2-hour replay of Wrestling Sheet Radio can be heard on Dash Radio or by downloading full, unedited MP3s on our Patreon by donating $5 a month. This week’s extra chat is about Kenny King‘s dramatic exit from The Bachelorette.

Watch the Newest Ads on TV From AT&T, Gatorade, T-Mobile and More

By Advertising Age

Among the new releases, a couple of new-to-camping campers realize that the peace and quiet of nature is a bit too peaceful and quiet, so they put a T-Mobile-connected smartphone to good use. Houston Texans defensive lineman J.J. Watt shows up in a fresh cut of a continuing Gatorate campaign that encourages you to “Rehydrate, replenish, refuel.” And AT&T serves up another one of its ads starring Mark Wahlberg — this one featuring a surprise cameo appearance at the end by the “more handsome and talented and British” Patrick Stewart.

11 VR Startups Tackling Enterprise Applications

By Nanalyze

Virtual environments will not seem like the real world unless there are ads plastered all over the place. That’s why Santa Monica startup Vertebrae has taken in $10 million in funding to develop a native advertising platform for VR that lets content producers monetize their content. The term “native” refers to the fact that the ads will integrate seamlessly into VR environments in much the same way they do in the real world. If you want to purchase a Vive to check out what native ads look like, here’s a good deal from HTC (see what we did there?)

Author: | Categories: Virtual Reality Tags: , , ,

NFL Upfront Sales Slump as Auto, Movies Play Hard-to-Get

By Anthony Crupi @ Advertising Age

Selective austerity aside, NFL upfront sales also have been impacted by a significant drop in spend from two of the league’s most stalwart categories. Automotive, which is by far the biggest NFL advertiser — per iSpot.tv estimates, carmakers in 2016-17 spent $889.3 million on regular-season and playoff inventory, more than double the outlay of runner-up wireless ($338.5 million) — has scaled back its spend in the midst of a five-month sales slide, while the No. 6 category, movies, is also putting fewer dollars into football.

Author: | Categories: Advertising, Business

Sports Fantasy Sites Push Lawmakers To Restore Legal Status

By  @ Media Post

For the last three months of 2015, DraftKings and FanDuel spent heavily on TV media schedules, virtually all on sports TV programming. FanDuel spent $131.2 million in national TV, while DraftKings spent $93.9 million, according to iSpot.tv.

Watch the Newest Ads on TV From Amazon, Little Caesars, Ancestry.com and More

By Advertising Age

Among the new releases, Ancestry.com serves up a stirring ad about our national — and personal — heritage just in time for the Fourth of July holiday (Jack Neff has the backstory: “Ancestry.com Highlights the Diversity of Descendants of Declaration Signers”). Little Caesars shows just how crazy-fast you can secure one of its Hot-n-Ready pizzas. And Amazon hypes its upcoming Amazon Prime Day (July 11) sales event.

TV networks debut new Amazon Echo Show content as device ships

By Cynopsis

Tweet of the week: @_HectorR_12: this new #GhostAdventures creeping me out. no joke. Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from June 21-27 using Twitter data from Nielsen.

Author: | Categories: Advertising, Business, Our Work Tags: , , , ,

Can Artificial Intelligence Make The Online Experience More Natural?

By Richie HydenPublishers Daily

By definition, artificial Intelligence seems anything but “natural,” but AI tools increasingly give publishers the secret weapons they need to create a more authentic, organic and natural experience for their site visitors.

Trolling for a Match isn’t the Way to Generate Influence

By Michael Essany @ Mobile Marketing Watch

Recently, Dove was caught up in an issue that happens far too often in influencer marketing. The firm it was working with was anxious to sign up talent for an upcoming Father’s Day promotion. But like many in today’s influencer marketing game, it was all about the “spray and pray model.”

Author: | Categories: Advertising, Business Tags: , , ,

TV’s and Social Media MVPs of the Week

By The Wrap

The Wrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media.

33 live X startups that have been showing their progress during the Demo Day

By Real o Virtual

Vertebrae is creating an advertising tool for integrated ads within their experiences.

Author: | Categories: Virtual Reality Tags: , , ,

PadSquad Vertical Video Ads Grow 1200% On Heels of Snapchat

By Mike Gasbara @TVREV

Since launching vertical video ad formats in January 2016, PadSquad’s vertical ads growth is more than 1200%. Further, the company’s vertical video interscroller product is outperforming traditional video ads with a video completion rate 389% above industry benchmarks.

Watch the Newest Ads on TV From Beats, Gatorade, Nike and More

By  Advertising Age

Among the new releases, a cartoon version of a basketball superstar is the focus of the latest Jordan commercial (Creativity’s Alexandra Jardine has the backstory: “Jordan Brand Pays Homage to NBA MVP Russell Westbrook With ‘Schoolhouse Rock’-Style Animated Film”). And skateboarding looms large — twice: In a Nike ad, Kobe Bryant sings the praises of legendary skateboarder Paul Rodriguez, whose Paul Rodriguez Ten signature shoe will be released on July 1. And in a moody, cinematic spot, Beats follows pro skaters Louie Lopez, Leticia Bufoni, Luan Oliveira, Sean Malto, Felipe Gustavo and Tommy Fynn on their way to the Super Crown 2017.

Ancestry.com Highlights the Diversity of Descendants of Declaration Signers

By Jack Neff Advertising Age

Yet that top of the funnel is getting bigger. Ancestry spent $109 million on TV over the past 52 weeks, according to iSpot.tv, up more than 40% from a year earlier.

Sideonedummy co-founder Joe Sib on doing stand-up, family, ‘nowhere near the top,’ & more

By Darren PaltrowitzInquisitr

Somehow, Sib also found time to work as a radio host (e.g. The Basement on Dash Radio, Complete Control Radio on Los Angeles’ 98.7 FM) and a touring stand-up comic.

Watch the Newest Ads on TV From Jordan, Dell, State Farm and More

By Advertising Age.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

 

FX Gives ‘Snowfall’ TV’s Biggest Promo Push

By Jason DamataBroadcasting & Cable.

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through June 25).

 

 

Not Just a Cult Hit: More Viewers Embrace and React to ‘RuPaul’s Drag Race’

By Eleanor Semeraro TVREV

It could be argued that in the not-so-distant past, RuPaul’s Drag Race(currently broadcast on VH1, but previously shown on LogoTV) was a show with more of a cult, than mainstream audience. But Drag Racehas gained steam recently and has been steadily breaking into the broader cultural consciousness, particularly with younger fans who look up to the show’s (feisty) icons of LGBTQ pride. To celebrate the conclusion of season nine, TVrev worked with Canvs, the emotion analytics company, to look at how fans really feel about the queens on the screen.

Author: | Categories: Advertising, Business, Our Work Tags: , , , ,