Daily Archive: Wednesday, July 5, 2017

National Geographic Gives ‘Earth Live’ TV’s Biggest Promo Push

By  Jason DamataBroadcasting and Cable

On the strength of 186.1 million TV ad impressions for promos leading up to its July 9 premiere, Earth Live takes our No. 1 spot. The two-hour National Geographic “global event” promises “the Earth’s greatest wildlife, shot by the world’s greatest cinematographers.” Jane Lynch and Phil Keoghan are set to co-host. Last week’s chart-topper, Snowfall, FX’s new crime drama, slips to second place.

Why Jeff Horn, Paul Abrahamian and Joseline Hernandez Are TV’s Social Media MVPs of the Week

By The Wrap

The Wrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers June 28 through July 4 and is drawn from the most emotionally reacted-to television shows, including broadcast, cable, streaming and PPV.

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OPINION: Viewability Isn’t Everything

By MarTech Series

The following is a guest contributed post by Jen Gavin, VP Brand and Ad Innovation at PadSquad. Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless paired with other key performance data to determine the true success or…

‘Morning Joe’ Breaks Ratings Records After Trump Tweets

By Madeline Berg Forbes

And as proven on Friday, a reaction or mention from the President means ratings–and money. In March, a source close to MSNBC confirmed to FORBES that Morning Joe’s brand and ratings have led to an increase in demand from media buyers and an increase in the price of advertisements. The source also confirmed that there has been more of a demand from agenda-driven or politically motivated advertisers, which may have to do with one all-important viewer–Trump. (The President insists he does not regularly watch Morning Joe any longer, but many insiders doubt this.) The show brought in $17.3 million for MSNBC in 2016, according to iSpot.tv, a 37% increase from its 2015 ad revenue.

Watch the Newest Ads on TV From New Balance, Lowe’s, Yoplait and More

By Advertising Age

Among the new releases, Lowe’s delivers another of its “The moment when you realize …” ads — this one focused on “Oh no, the fridge just died” (fortunately, Lowe’s is offering free next-day delivery on in-stock appliances right now). Yoplait serves up another in its series of “Mom On” spots (Ad Age’s Jessica Wohl wrote about the launch of the campaign in June: “Yoplait Says Drop the Judgment, ‘Mom On,’ and Eat Some Yogurt”). And pro lacrosse player Rob Pannell stars in a rather intense New Balance ad that plugs its FreezeLX cleats.