Daily Archive: Friday, July 7, 2017

Deflategate 2.0: Big-Spending Viagra and Cialis Are Pulling Out of the NFL

By Advertising Age

Football fans should notice the dearth of Viagra spots as early as Sept. 7, when NBC is set to broadcast its annual NFL Kickoff Game. When the Chiefs and Patriots square off in Foxborough, their clash will not be interrupted by pitches for what was until recently the NFL’s top-spending pharmaceutical brand; according to iSpot.tv data, Viagra last season invested nearly $31 million in pro football inventory.

Katy Perry holds contest to find dancer for ‘Swish Swish’ music video

By Emily SurplessNicki Swift

“All you have to do is put together some fun, funny, weird—I don’t know—great choreography… and I will pick my favorite dancer to be in the music video with me!” Perry explained. To be considered, contestants need to upload a video of their performance to either YouTube, Instagram, or Music.ly and tag “#SwishSwishChallenge” as well as the @DanceOn and @KatyPerry account handles.

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The top 5 wireless ads: Vote for your favorite June spot from Verizon, T-Mobile, Sprint and more

By Mike Dano @ Fierce Wireless

FierceWireless has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly snapshot of the wireless industry’s advertising spending. The results below are for the top five biggest spenders among wireless industry brands from June 1-30.

Katy Perry Wants You To Be In Her “Swish Swish” Music Video

By  Erica Russell  @ PopCrush

On Wednesday, the singer announced the #SwishSwishChallenge on YouTube, sharing, “I am teaming up with DanceOn to find the best dancer to be featured in my new music video for ‘Swish Swish.’ All you have to do is put together some fun, funny, weird, I don’t know… great choreography! …And I will pick my favorite dancer to be in the music video with me.” To participate, fans have to film themselves dancing to “Swish Swish” and upload the video to YouTube, Instagram or Musical.ly, as well as tag #SwishSwishChallenge, @DanceOn and @KatyPerry.

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You Could Star in Katy Perry’s “Swish Swish” Music Video—Here’s How

By InStyle

The “Witness” songstress partnered up with DanceOn to find the next big star to bring her hit single to life via the #SwishSwishChallenge, which she announced on YouTube Wednesday.

Author: | Categories: Music, Our Work, Social Media

Katy Perry holding dance contest for ‘Swish Swish’ music video

By Christina Smart @ AXS

Teaming with DanceOn, the “California Gurls” pop singer asked aspiring dancers to put together “Some fun, funny, I don’t know, weird, great choreography” to “Swish Swish” and post a video to YouTube, Instagram or Musical.ly tagging #SwishSwishChallenge, @DanceOn and @KatyPerry.  No specific genre of dance is mentioned so if you’re a modern dancer, feel free to enter.  According to Perry in the contest video announcement, she will be the one picking the winner.

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