Daily Archive: Monday, July 10, 2017

Amanda Seyfried not happy with Chuck E. Cheese’s ‘mom-friendly’ commercial

By Fox News

The ad — which originally aired in 2015, according to iSpot.tv — shows a group of mothers participating in a focus group at their local Chuck E. Cheese. The moderator then asks, “How do we make Chuck E. Cheese more ‘mom-friendly’?

Hotel and Online Travel Agency Direct Booking Winners and Losers in 5 Charts

By Dennis SchaalSkift

If Hitwise’s numbers are to be believed, it doesn’t mean that Marriott, Choice Hotels or Hilton, which have been the heaviest hotel advertisers on U.S. TV in the 12 months through May 2017, according to iSpot.tv, aren’t attracting more direct bookings and stealing some from Expedia, as they have reported.

Pharma TV spend on track for record year; AbbVie, Pfizer and Eli Lilly lead

By Beth Snyder FiercePharma

AbbVie’s Humira leads the branded TV spending spree with $158 million spent in the first 6 months, a 6.7% increase over the $148 million it spent during the same 6 months in 2016. Pfizer’s Lyrica follows with $98 million spent on national TV ads so far this year, and Eli Lilly’s Trulicity is in the No. 3 spot with just under $94 million spent, iSpot.tv data show.

Viagra won’t advertise on NFL games, signaling softening ad market

By Jay BusbeeYahoo

Automotive advertisers are the largest single category buying space on NFL games, by a long shot; their $889.3 million annual spending is more than twice the next-largest category, wireless, at $338.5 million, according to iSpot.tv. Movies are the No. 6 category. Both will likely increase their spending later in the year—automakers have fourth-quarter numbers to hit, and there are Justice League and Star Wars movies coming out—but the early indications is that advertisers may be funneling some of their ad dollars to high-rated but far cheaper programs elsewhere on the TV spectrum.

Are Viagra and Cialis leaving TV advertising? Report forecasts end of ED era on NFL football

By Beth SnyderFiercePharma

Neither Pfizer’s Viagra nor Eli Lilly’s Cialis will likely air TV ads during the NFL season; neither one bought fall football time in the recent upfronts, unnamed media insiders told the publication. Viagra ads have not aired on TV since May 15, according to data from real-time TV ad tracker iSpot.tv. Cialis, however, is still running a fairly strong TV ad schedule, having spent more than $8 million on TV ads in the last 30 days, according to iSpot.tv. It ranked eighth in pharma ad spending overall for the month of June.  

Report: NFL losing top ad spenders as Viagra, Cialis drop out

By  @ Marketing Dive

Viagra was a top 40 spender with the NFL, per iSpot.tv data, buying almost $31 million in pro football ad inventory last year. A generic version of the drug from Teva Pharmaceuticals is set to hit the market on Dec. 11, Ad Age said. An unnamed advertising executive quoted by the publication noted that the introduction of generic drugs “usually spells the end of any direct-to-consumer advertising for the legacy brand.”

Watch the Newest Ads on TV From Axe, Rolex, Casper and More

By Advertising Age

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.