Daily Archive: Tuesday, July 11, 2017

Watch the Newest Ads on TV From Geico, Walmart, Capital One and More

By Advertising Age.

Among the new releases, eBay takes a swipe at Amazon’s current heavily hyped shopping extravaganza without entirely mentioning it by name (Adrianne Pasquarelli has the backstory: “Shots Fired: Retailers Take Aim at Amazon Prime Day”). Walmart deploys a Superhero theme — and Whitesnake’s 1982 hit “Here I Go Again” — for, yes, a back-to-school ad in June. And Geico serves up a couple of fleas playing badminton (and talking about Geico) in a dog’s fur because … well, why not?

O.C. dancer impresses judges on ‘So You Think You Can Dance’

By Kaitlin Wright @ The OCR

“The stage is my second home,” Ishimoto said in an episode of “Dance School Diaries,” a YouTube series produced by Lythgoe and the DanceOn digital media company.  “All the eyes are on you, and once the music starts, you’re in another world.”

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VIDEO PLATFORMS IRIS.TV Fuels Global Standardization for Video Personalization with Publishers

By Rohan Jagan @ MarTechSeries

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize revenue from their owned and operated digital properties by streaming custom programming to individual users across all devices, announced its global expansion to more than 20 countries and the appointment of Nick Marr as Vice President of International Sales.

IRIS.TV Pushing Global Video Personalization

By John Casillo TVREV

IRIS.TV, which specializes in maximizing revenue through video personalization technology, has announced its global expansion into more than 20 countries today.