Daily Archive: Wednesday, July 12, 2017

Why Aaron Judge, Samoa Joe and Tariq St. Patrick Are TV’s Social Media MVPs of the Week

By The Wrap

A Yankees outfielder, a pro wrestler and a drug kingpin’s son had viewers talking passionately on social media over the past week. There were 137,916 Emotional Reactions (ERs) during the 2017 Home Run Derby on ESPN/ESPN 2, making it the most reacted-to program in the last week. Nearly a third of the ERs were about Aaron Judge, an outfielder for the New York Yankees and the winner of the derby. As you’d expect, many viewers took to social media to send him congratulations for the win, but other simply professed their total fandom.

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Watch the Newest Ads on TV From Mastercard, Starbucks and More

By Advertising Age

Among the new releases, Starbucks asks “What does good feel like?” in a campaign for its Teavana brand (Ad Age’s Jessica Wohl has the backstory: “At Starbucks, It’s Iced Tea’s Time to Shine”). Hulu hypes the fact that with its Live TV package you can catch all kind of sports programming as it airs. And Anthony Rizzo, Chicago Cubs infielder and cancer survivor, teams up with Mastercard to help raise funds for Stand Up 2 Cancer when you use Mastercard Masterpass while dining out this summer.

Why the TV Ad Market for Viagra and Cialis Has Gone Soft

By TV Week

Viagra spent $31 million on NFL spots alone during the past season, according to the report, which cites data from iSpot.tv. But Viagra reportedly hasn’t aired a TV spot since May 15, and Pfizer did not commit ad dollars in the upfront TV ad market. Cialis continues to advertise on TV, but at a much lower frequency. The number of spots has been cut back from 91 a day to fewer than 10, The Post reports.

Straight Talk appears to have quietly launched a rewards program

By Colin Gibbs @ Fierce Wireless

And Straight Talk’s brand may not be as high-profile as those network operators, the company continues to market its offerings aggressively. It spent an estimated $12.5 million on video advertising in June, according to iSpot.tv—outspending behemoth AT&T—and Wave7 Research reported that it updated in-store signage in June at Walmart to back its move to add more data to some of its plans.

NFL ad revenue may go limp with loss of erectile-dysfunction ads

By Claire Atkinson @ New York Post

Viagra spent $100 million on TV over the past year, according to iSpot.tv. Viagra spent $31 million on NFL spots this past season, according to iSpot.tv.

Nat Geo Gives ‘Earth Live’ Promos a Quarter Billion Ad Impressions.

By Jason Damata @ Broadcasting & Cable

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through July 9).

Chevrolet Races to Top of Most-Seen Auto Ads Chart

By Wards Auto

A Chevrolet spot promoting its Fourth of July sales event was the most-viewed car commercial from July 3-9, according to rankings compiled by iSpot.tv for WardsAuto.