Daily Archive: Thursday, July 13, 2017

Snap Inc.’s shares sink 10% below IPO price

By Cynopsis

Tweet of the week: @JCH21103: All hail the Judge #HomeRunDerby. Insights from the 1,783,432 tweets expressing a specific Emotional Reaction (ER) include: Viewers flooded social media with congratulatory messages when Aaron Judge of theNew York Yankees won the 2017 Home Run Derby, which was broadcast on ESPN andESPN 2. Fans went into overdrive admiring the contestants during the most recent episode ofABC’s The Bachelorette, with many talking about the hotness of Peter and Dean in particular. (In the reality TV universe, a show about love and dating is also automatically about eye candy.) – Canvs.

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Alberto El Patron & Paige Roundup, Shelton Benjamin/WWE And Shane Helms Calls In

By Ryan SatinProwrestling Sheet

Editor-in-Chief Ryan Satin, Kevin Silva, Erica Steiner and Elijah Bates also talked about NXT TakeOver: Brooklyn plans for an ex-ROH champ who just debuted and the release of Austin Aries.

Ad Tech And Digital Video Demand Growing Together

By Adexchanger

Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. None of this is to say that TV’s dead or that digital advertising is now marketers’ only option. But growing consumer demand for digital video, video header bidding and increased bandwidth speeds are pushing brands further in that direction.

Big Emotions, Viewer Engagement for ‘Big Brother’: How the CBS Hit Delivers for Brands

By Eleanor SemeraroBroadcasting & Cable

Overall, there have been 163,024 Emotional Reactions (ERs) to episodes this summer, making “BB19” the most reacted-to series by far since it premiered on June 28. As usual, the premiere had the most conversation volume (41,063 ERs). Love has been the most frequently expressed feeling, occurring in 19.7% of ERs. Other top ERs include excitement, craziness and funny.

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NFL telecasts losing those awkward Viagra, Cialis commercials

By Phil Rosenthal @ Chicago Tribune

The company spent spent about $31 million to hype Viagra on TV last NFL season, according to iSpot.tv data, the most of any single pharmaceutical brand, but it hasn’t aired a national TV commercial to sell the little blue pills since mid-May. That’s because, according to Advertising Age, any Viagra advertising at this point likely would most benefit Teva Pharmaceuticals, which has a cheaper generic version due out in December.

Big Emotions, Viewer Engagement for ‘Big Brother’: How the CBS Hit Delivers for Brands

By Eleanor SemeraroBroadcasting & Cable

In total so far this season, 103 brands have aired 159 spots over 300 times during Big Brother episodes, resulting in 663.6 million TV ad impressions. What’s good news for advertisers is that the average view rate for a commercial during this show is over 91% (view rate is the percentage of an ad that, on average, was viewed across all airings of that ad). A short list of major brands are doing particularly well during the show, with view rates hovering around 99%.

Watch the Newest Ads on TV From 23andMe, IHOP, Adidas and More

By Advertising Age

Among the new releases, IHOP announces that it’s celebrating its 59th anniversary wth 59-cent short stacks of buttermilk pancakes on July 18 (mark your calendar). Adidas serves up its new “Create Positivity” campaign with cameos from the likes of Dak Prescott of the Dallas Cowboys and Candace Parker of the L.A. Sparks (Adrianne Pasquarelli has the backstory: “Sports Stars Make Their Own Waves in Adidas’ Latest Creativity-Themed Ad”). And DNA testing service 23andMe offers a charming, globe-trotting illustration of one woman’s diverse genetic makeup.