Daily Archive: Friday, July 14, 2017

Why The ‘Game Of Thrones’ Audience Keeps Getting Bigger

By Madeline BergForbes

Fans seem to agree. Game of Thrones consistently garners emotional reactions from its audience on social media, and the more emotional fans’ reactions are, the more passionate they are about and engaged they are with the content. From season 5 to season 6 of the show, the number of emotional reactions around Game of Thrones nearly tripled, according to emotional analytics company Canvs, and during the duration of season 6, Game of Thrones prompted more than twice.

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Watch the Newest Ads on TV From York Peppermint Pattie, Lexus, Esurance and More

By Advertising Age

Among the new releases, Lexus highlights the “advanced safety technology” of its vehicles while also hyping its Golden Opportunity Sales Event. Esurance once again deploys a familiar voice — that of actor John Krasinski (Jim from “The Office”) — to tout itself as “The Smarter Way” to get insured. And York Peppermint Pattie suggest that biting into one of its treats will make you feel like a powerful Viking king — more or less.

Burger King Spot Leads New Sports Ads In Exposure

By David Broughton @ Sports Business Daily

Burger King’s “Summer Deal” spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 113 ads that debuted during sports programming that week. However, Farmers Insurance’s French Open spot featuring Andre Agassi earned the highest attention score of the top five ads, at 99.2%, meaning that less than 1% of viewers interrupted the ad for any reason.