Monthly Archive:: August 2017

Most-Viewed Car Ad Goes to: Nissan Football Spot

By WardsAuto

The ad not only invites viewers to sing along to Neil Diamond but also snags an iSpot Attention Score of 96.7, which represents nearly 6% fewer interruptions of ad play (including changing the channel or bringing up the program guide) compared to the auto industry average. iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens.

iSpot.tv Presents the Newest Ads on Tv From Hotels.com, Little Caesars and More

By Advertising Age

A few highlights: Esurance shows how its app can help you find exactly the right coverage — just like a dating app can help you find your “perfect match.” In an Old Spice spot, a coach finds something kind of suspicious in Von Miller’s locker — but he’s got a great explanation for it. And a son demotes his supposed “#1 Dad” in a brutal Little Caesars ad.

‘Abji’ wins Best Award at US festival

By Mehr News

Being a hub for many returning filmmakers each year, they have expanded as an Official Distributor to SHORTS.TV and they also program Feature Films at a number of Indie Theaters.

Author: | Categories: Entertainment Tags: , , ,

Interview with Daniel Meehan, Founder & CEO, PadSquad

By Sudipto Gosh @  MarTech Series

PadSquad was launched midway through 2012 to solve both of those challenges. We created a mobile software platform that formatted web content for smaller devices so publishers could deliver a better user experience for their audiences. In tandem, we focused our efforts on building the most amazing mobile creative campaigns for brands on mobile, so they can delight consumers in a polite way that is memorable.

Which TV shows get blanketed by pharma ads? You’d be surprised.

By Rebecca RobbinsSTAT

Depending on which show you’re watching, prescription drug makers are responsible for as many as 38 percent of ads during commercial breaks — or as few as virtually none at all. That’s according to data from the media research firm iSpot.tv covering the valuable 8-10 p.m. primetime slot over the 12 months that concluded at the end of July.

Deep Look at the Santa Barbara Tech Ecosystem

By Emma Peck Tech.co

I’ve helped to found and launch tech products and businesses (including Brandlive & Kaldera consulting) and organizations (Startup Santa Barbara). I’m also the cofounder and owner of the coworking and creative space The Sandbox Santa Barbara, and serve as a mentor for many programs.

Author: | Categories: Business, Tech Tags: , , , ,

Here are the latest commercials on TV From Adidas, Geico and More

By Advertising Age

A few highlights: Adidas serves up a fresh cut of its epic “My Way” ad starring James Harden and Kendall Jenner (Creativity’s Alexandra Jardine previewed the campaign earlier this month). Bud Light opts for some dark comedy (see E.J. Schultz’s story: “Bud Light Tries to Resurrect Its Punchline Personality in Ad Evoking ‘Game of Thrones'”). And pro football player Luke Kuechly gets in a seriously intense workout for Geico.

DJ Khaled and Xbox Host First-Ever Xbox Live Session

By New Kerala

Popular radio personality and founder of Dash Radio, DJ Skee joined DJ Khaled in-studio as one of the first hosts of Xbox Live Sessions.

Nintendo answers the call to Arms on TV

By VentureBeat

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly report on the TV ad impressions generated by the gaming industry’s biggest campaigns. Nintendo garnered 373.5 million impressions with 11 spots that aired over 2,600 times, costing the brand an estimated $7.7 million. Its most-seen ad was (once again) “Arms: Answer the Call to Arms,” which ran up 85.6 million impressions. Disney Channel, Cartoon Network and Adult Swim were the three networks with the highest volume of impressions for Nintendo ads, while top shows for Nintendo included Teen Titans Go!, The Loud House, and SpongeBob SquarePants. Despite spending a fraction of Nintendo’s estimated budget, King came in second with 161.2 million impressions on three ads airing nearly 1,400 times.

Who’s an Influencer When You Can Buy Fake Online Love?

By David BloomTubefilter

Someone – the brand, its media agency, an influencer consultant – needs “ to vet talent for professionalism, creativity, brand safety and fraud. Only 10 percent of the talent in each category are good to work with,” WHOSAY said.

Author: | Categories: Social Media Tags: , , ,

Frank Sinton Talks About Beachfront Media

By Sudipto GhoshMarTech Series

I am the Founder and CEO. I started Beachfront because I saw the power of video to connect people from around the world, in many different ways. We believe that access to video should remain universal and free, and as a result, a vast majority of video will need to be ad-supported. Beachfront is a video advertising platform that supports this mission.

Snapchat announces plans for original shows

By Cynopsis

Tweet of the Week: @titum_meow: It’s a sad day for house Targaryen, we mourn Viserion Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Aug. 16-22 using Twitter data from Nielsen. Insights from the 2,092,308 tweets expressing a specific Emotional Reaction (ER) include: – Congratulatory messages abounded during the six-hour WWE SummerSlam event on PPV, which featured a whopping 13 matches and resulted in five title changes, with Dean Ambrose (who won a Grand Slam) being one of the most mentioned fighters.- Viewers were heartbroken during HBO’s Game of Thrones when Viserion, one of Daenerys Targaryen’s dragons, was killed in a battle with the White Walkers and Night King.

Chevrolet In Ad Rankings as One of the Most-Viewed Television

By GMAuthority

Chevrolet has risen to the top of the most-viewed television ads, per the latest data from WardsAuto and iSpot TV.

Is Smartphone Streaming Good for Live Video?

By Streaming Media

Kathryn Jones from VisualArts.tv, Scott Grizzle from IBM Cloud Video, and Brent Hieggelke of Brandlive discuss the consequences of proliferating live cellphone video and the resurgent “good enough for the web” attitude at Live Streaming Summit.

Author: | Categories: Business, Tech Tags: , , , ,

Positive Vibes from Audience at the Black Girls Rock! 2017

By Eleanor Semeraro @ TVREV

Excluding sports and President Trump’s simulcast address on Afghanistan, it was the third most emotionally reacted-to broadcast in the last week (Aug. 17-23) with 28,763 Emotional Reactions (ERs) according to emotion analytics company Canvs.

Author: | Categories: Social Media, Tech Tags: , , , ,

Canvs: The Company Turning Your Emojis and Hashtags Into Emotions

By Madeline BergForbes

While using emotional insights to inform decisions is not new, focus groups are expensive and lack the breadth, immediacy and exact nature of Canvs’ information, which is available the next day.

Author: | Categories: Social Media, Tech Tags: , , , ,

Shonda Rhimes and Her Big TV Shows

By John CassilloTVREV

Across the latest season, ads appearing during Grey’s Anatomy had an attention score of 90.37%, according to iSpot. Both How to Get Away With Murder and Scandal topped 90% AVR as well, with Murderleading the way among the three at 91.31%.*

iSpot.tv Presents the Newest Ads on Television From Verizon, Arby’s and More

By Advertising Age

A few highlights: A first date gets weird fast thanks to a poorly washed — er, “half-washed,” as Downy puts it — shirt. Verizon serves up another one of its ads starring Thomas “Silicon Valley” Middleditch; this time he crashes a food-truck lunch to promote Verizon’s 4G LTE coverage. And once again Ving Rhames is on hand to (dramatically) voice a slightly intimidating Arby’s ad.

Here are the latest commercials on TV From Kohl’s, Skechers and More

By Advertising Age

A few highlights: Sketchers promotes its You by Sketchers line of women’s shoes with scenes of various women looking incredibly happy and fulfilled as they go about their busy days (while, of course, wearing You). Pro golfer Jon Rahm helps TaylorMade hype its “weird in a good way” 5-layer tour ball. And Kohl’s once again positions itself as an affordable fashion destination with a sale that’s “all about the jeans.”

Could VR Headset Price Reductions Mean New Opportunities for Developers?

By Cortney HardingTVREV

Advertising’s already easy to integrate with something like Vertebrae’s native SDK. Now it’s more cost-effective for brands to explore what that could mean for their own plans in VR and AR integrations.

Author: | Categories: Virtual Reality Tags: , , ,