GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly report on the TV ad impressions generated by the gaming industry’s biggest campaigns. Nintendo garnered 373.5 million impressions with 11 spots that aired over 2,600 times, costing the brand an estimated $7.7 million. Its most-seen ad was (once again) “Arms: Answer the Call to Arms,” which ran up 85.6 million impressions. Disney Channel, Cartoon Network and Adult Swim were the three networks with the highest volume of impressions for Nintendo ads, while top shows for Nintendo included Teen Titans Go!, The Loud House, and SpongeBob SquarePants. Despite spending a fraction of Nintendo’s estimated budget, King came in second with 161.2 million impressions on three ads airing nearly 1,400 times.