Daily Archive: Friday, September 1, 2017

Subaru’s Dog-Friendly Ad Strategy

One Impreza spot touts a “car you can trust’ and features complimentary stories of two families bringing home a puppy and a baby. It got airplay on cable networks including Travel Channel, Animal Planet and National Geographic, according to iSpot TV.

How Comcast is taking its Xfinity Mobile MVNO to market.

By Mike DanoFierceWireless

According to TV measurement company iSpot, Comcast has spent close to $9 million marketing Xfinity Mobile specifically on national TV since the brand launched in May, running nine ads 6,448 times. The firm said Comcast’s ads have generated 1.7 billion TV ad impressions. To put that into perspective, Comcast spent a total of $1.814 billion on all types of advertising in 2016, down from $1.876 billion in 2015, according to Kantar Media estimates.

Check out the Newest Ads on TV From Walmart,Taco Bell and More

By Advertising Age

A few highlights: Nissan serves up another ad that’s a part of its new Heisman House campaign, this time featuring former college quarterbacks Jason White and Danny Wuerffel attempting yoga with the Georgia Bulldogs mascot. Taco Bell hypes a promotion that gives customers a chance at winning the new Xbox One X when they purchase a $5 Steak Quesarito Box. And Walmart calls attention to its partnership with the American Red Cross to support Hurricane Harvey relief efforts; for every dollar donated to the nonprofit through Sept. 6 at Walmart stores and Walmart.com, the retailer will donate $2 in cash (or the equivalent in merchandise).