Daily Archive: Thursday, September 7, 2017

iSpotTV Measures How Spots Wear Out In Ad Campaigns

By Jon Lafayette Broadcasting & Cable

iSpotTV’s system can detect if viewers changed the channel, flip to the guide, fast forward or turn off the TV after a commercial starts. Detecting when ads get interrupted by viewers lets the company calculate completion rates, attention scores and see how fast individual commercial are wearing out.

Chevrolet Rides Out Summer With Most-Seen TV Car Ad

By Wards Auto

Mitsubishi rounded out the ranking with an enduring ad that’s appeared on the chart multiple times. iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens.