Daily Archive: Friday, September 8, 2017

iSpot.tv Expands Attention Analytics with Creative Wear Alerts for TV Ads

By Broadcasting & Cable

To solve these problems, iSpot.tv, the attention and conversion analytics company, today announced a first of its kind set of attention-based analytic products designed to let brands know exactly when and to what degree consumers start burning out of every ad on TV; and to measure performance of campaigns against an industry or brand average. Using proprietary technologies and screen-level TV ad insights from millions of Smart TVs, iSpot.tv’s real-time attention analytics bring digital-like measurement to TV with the following new capabilities: iSpot.tv’s Creative Wear solution tracks the changes in attention score daily over the lifetime of an ad.  As soon as the attention score start dropping, visual creative wear indicators show the degree of wear.

ShortsTV and its programming deal with BidSlate.

By Nico FranksC21

Shorts International-owned network Shorts TV has agreed a programming deal with US distribution outfit BidSlate.
The three-year non-exclusive deal covers 11 titles and includes shorts such as A Chance in Hell (1×35′), Decay (1×15′) and PagPag (1×15′) alongside web series The Hotel Barclay (13×10′). It spans territories including North America, Europe, the Middle East and Africa and comes after Shorts International revealed its intention to expand the reach of ShortsTV earlier this year.

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Here are the latest commercials on TV From Samsung, Pepsi and More

By Advertising Age

A few highlights: Washington Redskins cornerback Josh Norman takes questions at a press conference—but at the same time he’s telling the world how he really feels by using the Galaxy Note 8’s Live Messaging feature. Toyota serves up a montage of people—a coach, a teammate, a sister and more—giving heartfelt pep talks. And a man invites a stadium beer seller into his life because he (mistakenly) thinks it would be awesome to have a guy with “ice-cold Bud Light here!” always at the ready.

iSpot.tv launches attention-getting analytics for TV ads

By Barry LevineMarTech Today

The three new analytics products are based on data iSpot has been collecting over the last several years, which measures four kinds of explicit interruptions: changing the channel, pulling up the guide, fast-forwarding or turning off the TV.