Daily Archive: Monday, September 11, 2017

MOAT-ing the TV

By Jason DamataTVREV

This lines up with what iSpot.tv is doing for brands– once you have the IP of the TV and the pixel on the website, you now have a way to match exposures to sales activities. That kind of advancement is needed in a world where Amazon is Promising NFL Advertisers it Will Track Whether Their Ads Get People to Buy Things on Amazon. Speaking of advancement- when you measure TV activity from the glass you can also measure attention and interruptions at scale. Things like How Spots Wear Out In Ad Campaigns are just the start of re-defining attention on TV.

Tops Studios’ TV Ad Spending Goes to ‘Kingsman: The Golden Circle’

By Variety

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Kingsman: The Golden Circle.” Ads placed for the action comedy had an estimated media value of $6.3 million through Sunday for 1,202 national ad airings across 30 networks.

Check out the newest TV Ads From Ford, Lowe’s and More

By Advertising Age

A few highlights: Ford debuts a lively, football-themed ad for the 2018 Ford F-150 truck—complete with fast-paced narration by Denis Leary and some cool motion graphics from production house Big Block, via Global Team Blue, the WPP agency dedicated to Ford. A legendary actor takes an unexpected ride for Lyft (Creativity has the backstory: “Jeff Bridges Rides the Oregon Trail in W+K’s First TV Work for Lyft”). And Lowe’s serves up another in its series of “The moment you realize” spots, this one featuring a guy who accidentally gets pet like a dog because… well, it’s hard to explain; just watch it.