Daily Archive: Tuesday, September 12, 2017

Most-Seen Chevrolet Advertisement List Through Labor Day Weekend

By Sean SzymkowskiGM Authority

Chevrolet said so-long to summertime with a hot advertisement through Labor Day Weekend, per WardsAuto and iSpot TV data.  Once again, the “New Excitement” advertisement climbed to the top of the chart, which showcases Chevrolet performance cars and trucks. Chevrolet tallied 309,419,938 impressions and a 76.67 attention score with the ad.

Ad of the month goes to: IHOP

By Elise CzajkowskiYouGov US

The first of two television ads — “The Eyebrows Say It All!” — rolled out on July 30, and received prominent placement, including a broadcast during NFL Preseason Football on Fox, according to ad tracker ispot.tv. It has aired more than 2,000 times nationally.

The Weather Channel Tops TV News Competition Because of Irma

By Eleanor Semeraro @ Broadcasting & Cable

Although Liberty Mutual led the way in overall impressions, the individual commercial with the most impressions came from Comcast Business. Comcast also held viewer attention. With an iSpot Attention Index of 137, its ads had 37% fewer interruptions than the average commercial on The Weather Channel (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). Spots from ZipRecruiter and Dyson also held people’s attention more than average over the weekend.

 

Here are the Newest Ads on TV From Kit Kat, Jaguar and More

By Advertising Age

A few highlights: Kit Kat takes a delightfully cheesy, ’80s-inspired approach to its latest “Gimme a break” ad, complete with new wave soundtrack. Jaguar serves up an intense and moody spot for its XE set to the industrial strains of gothic rocker Chelsea Wolfe’s song “Carrion Flowers” (previously used in a promo for “Fear the Walking Dead”) to make the point that “Jaguars roar.” And in the latest Infiniti ad, Stephen Curry has an adorable co-star: his five-year-old daughter Riley.