Daily Archive: Wednesday, September 13, 2017

Fox’s ‘The Orville’ Gets TV’s Biggest Promo Push

By Jason DamataBroadcasting & Cable

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top 5 TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Sept. 10).On the strength of 337.2 million TV ad impressions for promos leading up to its Sept. 10 premiere, Fox’s The Orville takes our No. 1 spot, displacing last week’s chart-topper, FX’s American Horror Story: Cult

ShortsTV launches on YoufoneTV

By Robert BrielBroadband TV News

ShortsTV brings audiences professionally produced live action, animation and documentary short movies from the Netherlands and around the world, including hours of award winning and star-studded shorts. ShortsTV also creates its own original programming, putting the spotlight on both emerging and established talent and bringing viewers into the fast-paced world of short filmmaking.

Author: | Categories: Entertainment Tags: , , ,

How marketers can unlock mobile’s creative potential?

By The Drum

According to Whosay’s findings, only the top 10% of talent in each segment are professional creators. In matching the right talent with premium creative and smart paid distribution, marketers can expect to see a 15% rise in campaign engagement rates.

Author: | Categories: Social Media Tags: , , ,

TV’s Social Media MVPs of the Week: Beyoncé, Alex Smith and Margana Wood

By TheWrap

TheWrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Sept. 6-12 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

Author: | Categories: Our Work, Social Media, Tech Tags: , , , ,

Jared Feldman, Canvs CEO Wins Great Minds Award

By Broadcasting & Cable

“I’m proud of the tireless efforts Jared commits to improving as a leader each and every day,” said Canvs Chief Scientist Dr. Sam Hui. “Jared is a bright star in the field of marketing science and someone who truly understands the impact emotions have on society and can articulate its value to both sharp business minds and the laymen.”

Author: | Categories: Social Media, Tech Tags: , , , ,

iSpot.tv Presents the Newest Ads on TV From Kmart, GameStop and More

By Advertising Age

A few highlights: Party City serves up two separate ads—one directed at kids looking for costumes, the other at adults in search of spooky lawn decorations—to hype its Halloween merchandise. Chase teams up with “Late Late Show” host James Corden to promote the travel benefits of the Chase Sapphire Reserve card. And Kmart calls attention to its fall fashion offerings with a spot that declares “Anything is possible—dress for it.”