Daily Archive: Thursday, September 14, 2017

Check out the Newest Ads on TV From Taco Bell, Pennzoil and More

By Advertising Age

A few highlights: Taco Bell announces that “breakfast has come out of its shell” with the new Naked Egg Taco, which has a fried egg in place of a taco shell. A yellow race car speeds through an urban landscape in a moody Pennzoil spot that feels like it’s straight out of the “Fast and the Furious” playbook. And Ubisoft rather dramatically hypes its new South Park game in an ad that is, of course, narrated by Eric Cartman.

This is how much social media stars get paid to post ads

By Kurt Wagner and Rani Molla @ Recode

But new data from another marketing firm, Whosay — which creates influencer ad campaigns for companies like McDonald’s, Hulu and Lexus — provides a different perspective. Micro-influencers weren’t the best bargain, according to Whosay, which looked at data from more than 130 influencer campaigns over the past 19 months.

Author: | Categories: Social Media Tags: , , ,

New Facebook guidelines banning controversial ad content

By Cynopsis

Tweet of the week: @Ron_n_tellThat: #NFL is back!! #GoPats #OnePride Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Sept. 6-12 using Twitter data from Nielsen. Insights from the 2,455,717 tweets expressing a specific Emotional Reaction (ER) include: – NFL fans exploded with excitement as another season kicked off with an opening game between the Kansas City Chiefs and the New England Patriots on NBC. – Viewers talked about how beautiful the simulcast Hand in Hand benefit for hurricane relief was. – The congratulatory messages flowed freely during ABC’s broadcast of the 2018 Miss American Competition, with Miss North Dakota Cara Mund taking the crown. – Fans of Love & Hip Hop: Hollywood were laughing hard during the most recent episode on VH1, with Zell provoking a good chunk of the chuckles. – Canvs

Author: | Categories: Social Media, Tech Tags: , , , ,

Chevrolet Remains Atop Most-Seen TV Ads Chart

By Wards Auto

For the second week in a row, Chevrolet takes first place in iSpot.tv’s rankings of the automotive ads that have racked up the highest number of impressions across national broadcast and cable TV airings. iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens.