By Advertising Age

A few highlights: Apple serves up a visually dazzling spot for the latest edition of Apple Watch (Creativity’s Alexandra Jardine has the backstory: “A Skateboarder Spins Through the Crowds in a Train Station in Apple Watch 3 Emmys Spot”). An orchestra’s triangle player goes a wee bit overboard with his solo performance in the latest “surprising” Geico spot. And Tom Brady manages everything—business and family life—with his BeatsX wireless earphones; the ad’s tagline: “Built for bosses.”