Daily Archive: Wednesday, September 20, 2017

TV’s Biggest Promo Push for Fox’s ‘The Gifted’

By Jason DamataBroadcasting & Cable

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top 5 TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Sept. 17). On the strength of 207.1 million TV ad impressions for promos leading up to its Oct. 2 premiere, Fox’s The Gifted takes our No. 1 spot. T

TV’s Social Media MVPs of the Week: Donald Glover, Odell Beckham Jr and Mariah Carey

By TheWrap

The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Sept. 13-19 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

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iSpot.tv Presents the Newest Ads on TV From Smirnoff, Campbell’s and More

By Advertising Age

A few highlights: Ted Danson reveals that Smirnoff makes its vodka in America (surprise!) and that he (gasp!) was never named Sexiest Man Alive. Subaru promotes its “Maintain the Love” two-year maintenance plan to give its customers “peace of mind on the long road ahead.” And Campbell’s hypes the fact that its Chunky Maxx line of soups contain 40 percent more meat—”for 40 percent more hustle.”