By John Cassillo @ TVREV
Obviously that excitement’s been a boost for advertisers. And brands aren’t just earning eyeballs, but major audience attention during commercials. iSpot.tv, which measures attention from the glass of 7.3 million TVs, shows us the ads that received the most attention. Taco Bell got the most impressions by far, as the graph below indicates. But Lyrica, Budweiser, Amazon Echo and IBM got the most attention from World Series viewers across all spots.
Game Two of the World Series’ audience climbed considerably as the game’s scoring picked up later and the win probabilities went back and forth for both teams. Inscape, which captures live viewing data directly from screens, showed the game received over 2% of the real-time TV audience at certain junctures. That jump in the later innings is reflected in the second-by-second viewer graph below.
The action elicited a strong response on social media as well, according to Canvs.
Looking at real-time emotional reactions (ERs) during the game, “love’” carried over 26% of those responses on Twitter. “Crazy” hit 21%, while “enjoy” and “excited” also saw significant representation as the action ramped up over the course of the evening. According to the graph below, you’ll notice the major spikes in the later innings, as the Astros tied the game in the ninth, then traded blows with the Dodgers through the next two innings en route to the 7-6 come-from-behind victory.