Ad Innovation News: Google Cracks Down on Fake News

Each weekday, we bring you the most relevant stories about ad tech, video innovation and publisher tools to keep you informed about industry happenings.

Leading by example, Google cracks down on billions of bad ads and bans 200 fake news publishers from its ad servers while also making more data available for YouTube targeting.

iHeartRadio Teams Up with Art19 for Improved Podcast Metrics

By Alison Weissbrot @ AdExchanger

Art19 is a platform that partners with podcasts to measure ad performance through an API integration, launched in August 2016. Now Art19 will host syndicated iHeartRadio podcasts and increase their ability to measure ad performance and find new audience members.

Reuters Pushes Into Header Bidding and Automated Guaranteed

By Sarah Sluis @ AdExchanger

Since debuting header bidding six months ago, Reuters is beefing up its programmatic tech and team. Reuters is devoting resources to private marketplaces and sales support. Reuters will focus on heading implementations and pursue programmatic guaranteed deals.

FTC Report Focuses On Cross-Device

By Allison Schiff @ AdExchanger

Tuesday’s FTC Report reminded companies to be transparent when collecting data across devices. The FTC has always been a proponent of self-regulation.

Google Blocked 1.7 Billion Bad Ads in 2016

By Sarah Sluis @ AdExchanger

Google found 1.7 billion ads last year that violated its policies by deceiving users, containing malware or forcibly redirecting users to app stores. That amount is double the number it flagged in 2015. Google is setting an example for the ad community to embrace more self-regulation.  

Google Makes Search Data Available for YouTube Ad Targeting

By Will Richmond @ VideoNuze

Google announced that YouTube advertisers will now be able to target their ads based on users’ past Google searches, as well as their demographic information. This could have a major impact on shifting ad dollars from TV to YouTube. Google also said that it’s developing a new “cloud-based measurement solution” which will give marketers “access to more detailed insights from their YouTube campaigns across devices.

Google has Banned 200 Publishers in Fight Against Fake News

By Tess Townsend @ Recode

In response to fake news allegations, Google kicked off 200 publishers from its servers that included sites impersonating news sites.

Snickers Will Air First Live Super Bowl Ad

By Suzanne Vranica @ WSJ

For the first time ever, the Super Bowl will air a live commercial. Mars will shoot and air a live promo for Snickers during a break in the Super Bowl. In an effort to boost excitement for its live ad, the company will spend largely on digital ads plus will host a 36-hour live stream, which begins Thursday before the big game. The event will be streamed on Snickerslive.com as well as on the brand’s Facebook page.