Author Archive

De La Hoya is Looking to Fight McGregor

By 10,000 Couple

Speaking to Dash Radio, De La Hoya – who won an Olympic gold medal for the US at Barcelona 1992 – said: “You know I’m competitive, you know I still have it in me”. Secretly training. I’m faster than ever, and stronger than ever. I’ll come back for that fight.


Tune into Dash Radio for Tattoo and the Crew

By Michael Woods @ Bad Left Hook

Oscar, on the Tattoo and the Crew radio show, on the Dash Radio network, said that he feels strong and fast and thinks he could stop McGregor within two rounds. So far, no response from Conor or his UFC boss, Dana White…

Fullscreen Cancels VOD service

By Todd Spangler @ Variety

Original series on Fullscreen SVOD have included “Shane & Friends,” hosted by Shane Dawson, “Shay Mitchell: Chapters” and “Psychobabble with Tyler Oakley & Korey Kuhl.” Fullscreen also is the exclusive streaming home to series like “Magic Funhouse” and Bret Easton Ellis thriller “The Deleted,” and movies including “The Carmilla Movie,” based on the lesbian-vampire romance web series, Vertical Entertainment’s “Don’t Hang Up” and Big Block’s “Tell Me How I Die.”

Measuring Influence with WHOSAY

By Annie Edwards @ TVREV

Rather than pixels, brands are turning their attention to personalities– CMOs discuss influence-driven, non-interruptive advertising with WHOSAY. Facebook debuts a new app for influencers.

Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network, says, “It’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” In addition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

Consumers Engaged with AR + VR

By Ginny Marvin @ MarketingLand

Working with New York-based PadSquad, Timberland ran a “coloring book” ad featuring a Nas video and cartoon (see the demo on mobile here). The ad features a Nas video that plays with the sound off and invites users to color and bring the cartoon to life (mobile demo).
In fewer than 40 days, the ad had accrued 59 days of video play time, with over 50 percent of video starts getting completed and more than 200,000 engagements, including coloring and click-throughs, says Padsquad.
“Units just really haven’t changed much over the years from rectangle and squares. There’s a low bar. We try to challenge brands to do things differently,” says Meehan. The mobile-only company works with clients on ideation, design and development for free and charges for media, says PadSquad CEO Daniel Meehan.

Other PadSquad interactive mobile display formats, including the title lookbook unit that flips through “pages” of an ad with a slight tilt of the user’s phone — no swiping or scrolling required. DSW used the format (mobile demo) for a spring promotion.

“Video is the linchpin behind interactivity,” says PadSquad’s Meehan. The company launched an interscroller ad format called Vvital that can incorporate 360, shoppable icons, a swipeable product gallery, store locator, interactive cue cards and other interactive features.“Many clients had been doing pre-roll and some had tested Snapchat,” said Meehan, “but for many, it was the first time to run vertical video that wasn’t placed ahead of other video content.”
ABC used the Vvital format to promote its TGIT (Thank God It’s Thursday) suite of shows (mobile demo). Meehan says in the short flight of just 11 days, the ad vertical drove more than 775,000 engagements and 239 days of total video play time.

For Santa Monica, California-based Vertebrae, Apple’s iOS 11 created the opportunity to open the camera onto the ad itself and use facial recognition to provide an AR experience from an ad, and at scale.

Vertebrae launched a suite of AR ad formats last month that can run on Android 5.0 and up, “but having iPhone in the game is really impactful,” says CEO Vince Cacace of the company’s AR efforts. “iOS users are more likely to engage, and we see higher camera open/allow rates than on Android.”
Vertebrae’s AR ad units work on the mobile web in Chrome and Safari. “The problem historically has been, if you’re Golden Grahams, for example, and want to have AR-triggered promotion on the box of cereal, you probably don’t have an app and don’t want to make consumers download one. Now we can build AR ad experiences over the web.”

People Spent Last Weekend Smashing their $100 Coffee Machines in Protest

By Patrick Kulp @ Mashable

As the willingness to break expensive kitchen appliances might suggest, the debate around Hannity’s behavior is also very emotionally charged. Data from emotion measurement firm Canvs found that people tended to direct a good part of those feelings toward associated brands.
“Unlike most emotional conversations about TV, brands have been raised to the forefront of the discussion surround ‘Hannity,'” said Zach Servideo, a media consultant who works on behalf of Canvs. “These brand-driven viewers’ emotional reactions are really unprecedented when you look at any show on TV.”

Author: | Categories: Social Media, Tech Tags: , , , , Presents the Newest Ads on TV from Sprite, Apple and more

By Advertising Age

A few highlights: Apple shows off how its iPad seamlessly fits into one little girl’s life (Alexandra Jardine has the backstory: “A Digital Whiz Kid Asks ‘What’s a Computer?’ in Apple’s Spot for iPad Pro”). LeBron James (an animated version of him, anyway) hypes Sprite Cranberry. And Subaru promotes its Share the Love sales event with the story of a kid named Matthew who got his wish through the Make-A-Wish Foundation with a little help from Subaru.

Deloitte’s 2017 North America Technology Fast 500

By Louis Columbus @ Forbes

Seven of the top ten 2017 winners are software companies including ClassPass, Toast, Liftoff, SalesLoft, ShipHawk, and Cylance.

Media Brands Introduced the Six-Second Spot

By AdExchanger

Research from TVision Insights suggests shorter commercials deliver on ROI; it found that Discovery’s Shark Week promotional ad viewers who paid attention for at least three seconds had a tune-in rate 68% higher than average. And iSpot.TV calculated that 28% of attention is driven by program-related factors, and the rest by factors such as ad creative and creative wear-out, the point where the ad loses its effectiveness due to repeated airings.

Steaming on Dash Radio: 3 and D

By King Producer @ Grizzly Bear Blues

We have some news regarding the 3 and D show! We have entered into a partnership with Dash Radio to air the show twice per week. The show will be on the Dash Radio NBA channel, Nothin’ But Net. You can hear it on online or on the Dash Radio app every Wednesday and Friday at 12pm central! Excited to announce this partnership and give you more ways to listen! You can still listen here or subscribe in the iTunes store.

Connected TV Devices have Made Huge Gains in the U.S.

By Will RichmondVideoNuze

For example, Roku has been saying for a while that Netflix’s share of overall Roku users’ watch time has been steadily decreasing, with ad-supported channels gaining.  And today, Beachfront Media, a video supply-side platform, said that it saw a huge jump in CTV ad requests to over 2 billion in Q3 ’17. Beachfront works mainly with mid-tail and long-tail video providers like WatchMojo, Newsy and Crunchyroll.

OTT Should Prove to be a Strong Contender for TV Advertising

By Alan Wolk @ Forbes

“What we’re seeing is a huge jump in viewing as people make these devices their main viewing platform,” Beachfront CEO Frank Sinton told me in a recent conversation. “People are coming for the Netflix, but then they’re discovering other apps like WatchMojo, Newsy and Crunchyroll. And that’s where we are seeing a real uptick in viewership.”
The numbers in Beachfront’s study speak to that: a 97% completion rate on connected TV ads, with 100% viewability. “These apps are TV apps,” Sinton notes. “There’s no ‘below the fold’ and viewers are comfortable with the idea of TV-style programming having ad breaks. Plus they’re engaged and want to see the rest of the show. That’s a huge differentiator from mobile.”

Measuring Influence with WHOSAY

By Garret Sloane @ Advertising Age

“Out of all the platforms, Facebook is the least influencer friendly right now,” says Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network. “So it’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” But, he says, it might be difficult for Facebook to pull talent away from YouTube.
In adition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

“Creators and influencers are a critical part of the community that makes visiting platforms a worthwhile experience,” says Steve Ellis, CEO of WHOSAY, an influencer marketing company. “This app will be an interesting experiment by them to see if they can help influencers make money by working with brands.”

Hannity has been a Big Emotional Trigger

By Eleanor Semeraro @ Broadcasting & Cable

Fox News is home to some big TV personalities — and over the past few days, one of its biggest, Sean Hannity, made waves once again. (See “Advertisers cut ties with Hannity after Moore coverage, sparking social media backlash,” via CNBC. See also: “Keurig’s CEO apologizes for ‘taking sides’ as conservatives smash its machines to defend Sean Hannity.”) With all the talk about how Hannity is firing up viewers (and prompting some brands to make tough choices), we turned to Canvs, the emotion measurement company, to see exactly how people are feeling about the outspoken cable-news anchor.
Specific feelings about the nightly news anchor vary, with love accounting for 17.7% of ERs and hate/dislike combining for 23.9% of ERs.

Author: | Categories: Social Media, Tech Tags: , , , ,

Pop Tarts Scores with TV Advertising

By Annie Edwards @ TVREV

But while the flavor is new, the jingle is not. One would expect viewers to grow weary of the ads over time, but the cartoon has had a constant attention score, 87.56, since the commercial started airing in June. iSpot’s Creative Wear demonstrates that nostalgia never get old. This spot gets 4% fewer interruptions than other Pop Tart ads (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

The Good Doctor Dominates TV Audience’s Attention

By Eleanor SemeraroBroadcasting & Cable

According to, which has attention and conversion data from more than seven million smart TVs, so far 149 brands have spent an estimated $18.6 million running 164 spots 225 times during The Good Doctor. Auto makers and mobile device companies are the industries leading in spend, but Target and Lyrica (a nerve pain medication) top the list of individual brands that have shelled out the most.
When it comes to viewer attention to ads during The Good Doctor, Cotton is leading according to the iSpot Attention Index, with 84% fewer interruptions during its commercials (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV), followed by Buick with 82% fewer interruptions.

According to Canvs, the emotion measurement company, the show has generated over 30,600 Emotional Reactions (ERs) on social media so far in its freshman season and the primary emotions are overwhelmingly positive: 35.4% of all ERs express love, 13.4% are express enjoyment the show, 11.1% express excitement and, as you may expect from a tugging-at-the-heartstrings medical show, 4.9% talk about crying.

Data from Inscape, the TV data company with glass-level information from 7 million smart TV screens and devices, shows that, from a minute-by-minute viewing perspective of the most recent episode, The Good Doctor is holding on to its audience. Lots of shows have declining viewership as their timeslot grinds on, but this drama keeps its fans engaged to the end.

Check Out the Latest Ad from PlayStation

By Advertising Age

A few highlights: Fruit of the Loom really, really wants you to stick “Fruit of the Loom” at the top of your holiday shopping list. Rob Riggle crashes a Most Interesting Man in the World commercial that’s part of Dos Equis’ continuing Most Interesting Fan of College Football campaign. And two muscle-bound “bros” get very excited about Boost Mobile’s “BOGO Free Phone” deal.

The Latest from Beachfront Media

By Sudipto Ghosh @ MarTechSeries

Frank Sinton, CEO and Founder of Beachfront Media, said, “Our stats show that the long tail is still alive and well on Connected TV devices, with overall inventory rising quickly from great apps like WatchMojo to TED TV to Crunchyroll. The video advertising-supported ecosystem on Connected TV is seeing explosive growth and is only poised for further growth as video publishers continue to invest in content on these platforms.”

Consumers Still Appear to be more Willing to Tune into TV

By Frank Sinton @ TVREV

As Connected TV use grows rapidly (including a 30% increase in the US alone this year), it stands to reason that advertising would keep up with that rate. In Q3 of 2017, Beachfront’s own SSP experienced Connected TV ad requests increased to over 2 billion — or over 600 million views per month.

New Shows Spending on TV Advertising

By Jon Lafayette @ Broadcasting & Cable

Beachfront CEO Frank Sinton says in its third-quarter study, his platform saw more than 2 billion video views on connected TV in the third quarter and that ad buys are up 300 percent to 400%.
Despite the increase in inventory, Sinton says ad prices are holding steady with prices staying in the $25 to $30 range on a cost per thousand viewers (CPM) basis.
Sinton says viewing—and inventory—have increased as connected devices give viewers access to services that go beyond the leaders, such as Netflix, Hulu and Pandora.