Advertising Archive

Newest TV Commercials by iSpot.tv

By Advertising Age

A few highlights: Volkswagen serves up the story of a little girl who builds a surprisingly sturdy sandcastle at the beach—a way of illustrating how good it feels to have “peace of mind when the unexpected happens,” which VW says its six-year/72,000-mile bumper-to-bumper limited warranty offers. Nintendo hypes its Super Mario Odyssey game for Nintendo Switch. And Booking.com serves up two new spots, including one that uses footage shot by Booking.com employees during their own travels around the world.

T-Mobile will Donate $10,000 to Hurricane Recovery Efforts

By Advertising Age

A few highlights: T-Mobile says it will donate $10,000 to hurricane recovery efforts for every home run hit during the 2017 MLB postseason. Samsung shows off all the ways you can use its new Gear Sport smartwatch. And Nike tells the epic tale of a boy named Dante who dreams of playing pro basketball in an ad that features cameos from LeBron James, Kevin Durant and Paul George.

Esports and Music: A Perfect Match

By Patrick GarrenEsports Observer

Even on a pure business level, there are veteran esports professionals with distinct links to the music world. Seven Volpone, the CEO of Big Block (which recently hired former ESL marketing exec Ed Tomassi) is a former musician and record producer responsible for the first ever live music performance at an ESL event. In October 2016, electro house musician and record producer Steve Aoki became the first music professional to buy a majority stake in an esports team – the Vegas based Rogue.

Variety Reports: The Week’s Top Movie Commercials

By  Variety

Just behind “The Snowman” in second place: Lionsgate’s “Tyler Perry’s Boo 2! A Madea Halloween,” which saw 769 national ad airings across 29 networks, with an estimated media value of $4.3 million. It also had the best iSpot Attention Index (138) in the ranking, getting 38% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

 

 

Newest TV Commercials Tracked by iSpot.tv

By Advertising Age

A few highlights: A father and daughter bond over stargazing—and Oreos—in an Oreo ad. A middle-aged man enjoys an impromptu, low-key joy ride in a supermarket parking lot (spoiler: a shopping cart is involved) in a Citi spot. And a Google commercial focuses on a pair of flour-covered hands—hands that are busy preparing fried chicken in a kitchen—to make a point about how, well, handy the voice-activation feature of its Google Home device can be.

Most Watched Ad Without Actors

By WardsAuto

No.3 goes to Land Rover’s commercial for the Range Rover Velar which, the ad hints, can command respect even from a pack of fierce, barking dogs. This spot has the best iSpot Attention Index (153) in the rankings, getting 53% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

“Gold Rush” Displaces Our Previous No. 1,”The Gifted”

By Jason Damata @ Broadcasting & Cable

Discovery’s Gold Rush tops our chart, displacing our previous No. 1, Fox’s The Gifted, which shifts to fifth place. Promos for the eighth season of the reality show about gold miners racked up 221.9 million TV ad impressions, outpacing our No. 2 show, the TNT drama Good Behavior, which kicked off its second season on Sunday. Notably, Good Behavior promos have the highest iSpot Attention Index (116) in our ranking, getting 16% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

 

TEO Briefing: This Week’s Esports News

By Graham Ashton @ Esports Observer

Big Block, a digital creative services provider, announced that it had hired former ESLmarketing executive Ed Tomasi to spearhead its esports division. The company’s previous clients have included ESPN, NFL, and Under Armour, and its CEO Seven Volpone, also had a history at ESL, being responsible for the first live music performance at one of the company’s esports competitions.

 

“Be Who You Want to Be” by Walmart Debuts on TV

By Advertising Age

A few highlights: Walmart encourages you (especially if you’re a kid) to “Be who you want to be” this Halloween in an ad that plugs its costume offerings to the strains of The Who’s “Who Are You?” Volkswagen also goes with a retro soundtrack, using Joe Cocker’s “With a Little Help From My Friends” to back a seriously retro spot (E.J. Schultz has the story: “VW Debuts a Hippie-Dippy Ad Featuring Its Classic Bus—But Not a New Car in Sight”). And NFL wide receiver Larry Fitzgerald enjoys a little private time in a rather adorable fashion while he’s wearing his Bose QuietComfort 35 headphones.

DSW Turns Influencer Content Into Ads with the Help of PadSquad

By Shareen PathakDigiday

The brand found, for example, that using influencer content in customer emails drove more customer acquisition than other content. The brand is also focusing heavily on mobile to acquire customers, in some cases using influencer content for new types of in-line mobile ads created by PadSquad that can be shoppable.

Taco Bell’s Ad Dominates During Sports Programming

By David Broughton @ Sports Business Journal

Taco Bell’s ” Perfect Union ” spot, which promotes its new $5 Crispy Chicken Quesadilla Box, generated 120.3 million media impressions Oct. 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by iSpot.tv…

iSpot.tv Presents the Newest Commercials on TV

By Advertising Age

A few highlights: Firestone says that if you bought a truck, you should act like you have a truck—and make sure you have Firestone tires so you can “do 60,000 miles of truck stuff.” Wells Fargo deploys one of its Wells Fargo Advisers executives to make the case for why you should have a financial advisor. And Ubisoft hypes its “South Park: The Fractured but Whole” game, available Oct.17.

 

Ed Tomasi Hired by Big Block

By Jake TuckerEsports Pro

“He’s a highly respected talent and innovator within this ecosystem. With his leadership guiding our team and clients, Big Block can shepherd people and brands to the forefront of the eSports phenomenon in gaming, digital platforms, traditional broadcast and VOD.”
Tomasi has more than 15 years of experience in esports, remarkable in the young industry. Tomasi was well known for ESS Agency, one of the first esports agencies in North America that was later absorbed into ESL parent company Turtle Entertainment.

The Latest TV Ads from Wendy’s, L.L. Bean and More

By Advertising Age

A few highlights: Wendy’s hypes its current $5 Chicken Tenders Combo special—complete with a side of S’Awesome Sauce. Rita Ora announces that she’s teaming up with Absolut to write a song “inspired by your amazing stories of acceptance” as part of the Absolut Open Mic Project. And in an L.L. Bean, a dad makes creative use of a vacuum cleaner to keep his adorable but messy kids from bringing fall foliage inside.

A Deep Dive into Mr.Robot’s Audiences

By Eleanor Semeraro Broadcasting & Cable

According to TV ad analytics firm iSpot.tv, which has attention and conversion data from more than seven million smart TVs, a total of 16 brands ran 23 different spots that aired 26 times during the premiere. Continuing the trend of previous seasons, auto makers and movie studios were two of the top spending industries last night.
Acura and Hewlett Packard Enterprise also enjoyed solid viewer attention during the premiere, with their commercials having 49-63% fewer interruptions compared to the average ad, according to the iSpot Attention Index (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

B&C worked with Canvs, the emotion measurement company, to see what viewers had to say about the premiere on social media. Also below: Brand and advertising data for Mr. Robotcourtesy of iSpot.tv, and a look at what else the show’s viewers were watching this week, via Inscape.tv.

According to Inscape, the TV data company with glass-level information from seven million smart TV screens and devices, people who watched Mr. Robot had previously been watching the movie John Wick on USA Network. One subset of viewers were switching between Mr. Robotand the MLB baseball game on Fox Sports 1, while another set were checking out Kingsman: The Secret Service movie on FX in addition to watching Mr. Robot.

iSpot.tv Reports on Pharma Ad Spending

By Eric Sagonowsky FiercePharma

Anything Pfizer can do to protect Lyrica sales will be critical. The nerve pain med generated $3.13 billion in the U.S. last year, a 26% climb over the year before. The company has been heavily promoting its med on TV and raising prices as its patent expiration nears. Last month, the drug topped industry TV ad spending, according to ad tracker iSpot.tv, overtaking AbbVie’s anti-inflammatory blockbuster Humira.

Pfizer Boosts Lyrica Promotion as Patent Nears Expiration

By Adam Russell @ Market Exclusive

As the Lyrica patent nears expiration, Pfizer has been conducting a heavy promotion of its drug on television as well as raising prices. In September Lyrica was the most heavily advertised drug on television according to iSpot.tv, an ad tracker. Previously the most heavily advertised drug on TV was Humira, an anti-inflammatory drug developed by AbbVie Inc (NYSE:ABBV). Four months ago Lyrica’s price was increased and this came after another price increase of 9.4% which was effected last year.

eSports: The Magic of Storytelling

By Alan Wolk @ Forbes

Before we begin looking in to how eSports plays out on TV, it’s probably helpful to have some background: eSports began almost 20 years ago in Europe, when gamers would meet up for what were called LAN (local area network) parties. “Gamers would all show up at a hotel, they’d come out of their cars carrying these big hard drives and keyboards and monitors,” recalls Big Block Managing Director Ed Tomasi, who’s been involved with eSports from the very early days. “They’d play these tournaments for two or three days, nonstop, and that was really the birth of what’s now called eSports.”

 

Ed Tomasi Joins Big Block to Lead Esports Division

By Joh CassilloTVREV

Big Block, the creative services and production provider for the NFL, ESPN and Under Armour (among others), has announced the hire of former ESL Gaming executive Ed Tomasi to lead its esports division.

Ed Tomasi Will Spearhead Big Block’s Esports Division

By Esports Observer

“Ed Tomasi essentially wrote the book on eSports marketing as we know it today,” said Seven Volpone, Big Block CEO. “With his leadership guiding our team and clients, Big Block can shepherd people and brands to the forefront of the esports phenomenon in gaming, digital platforms, traditional broadcast and VOD.”

 

Syndication: Best eSports News