Advertising Archive

Amazon Prime and Netflix Spend Large on TV Advertising

By: Kevin Gallagher @ Business Insider

Over-the-top (OTT) platforms are increasing their spend on national TV commercials, according to iSpot.tv. In 2017, the average US adult spent just under four hours per day watching TV, more than three times the amount of time spent on digital video, so it makes sense that OTT platforms are flocking to TV to win over subscribers.

Amazon Prime Video edges over Netflix. The e-commerce giant spent $55 million on TV ads, up 74% from 2016. Meanwhile, rival Netflix spent just over $42 million, up 33% from 2016, per iSpot.tv.

Big Block’s Charlie Todd on Improv Everywhere

By SHOOT

Charlie Todd wears a lot of hats: he’s a weekly fixture performing at the Upright Citizens Brigade, part of Big Block‘s director roster, and founder of Improv Everywhere, which creates “positive pranks,” designed to surprise and delight, but never humiliate or embarrass, those on the receiving end. The videos have proven so successful that Improv Everywhere’s YouTube page has nearly 1.9 million subscribers, with individual videos receiving tens of millions of views.

Check Out the Latest Ad from Candy Crush

By Advertising Age

A few highlights: Sprint promotes a deal in which you can get, no kidding, $100 in Pokémon Go PokéCoins per line when you switch to Sprint. Amazon shows off how its Fire TV device integrates with Amazon’s Alexa voice-controlled assistant during a viewing of a particularly amusing scene from Showtime’s “Shameless.” And in a T-Mobile spot, Santa Claus (Nick Cannon) instructs his son Little Nick on proper gift giving—specifically, why iPhones are better than socks (even though, as Santa acknowledges, everyone loves socks and they dokeep your feet warm).

Hulu Spending on TV Advertising

By Wayne Friedman @ MediaPost

Hulu is one of the leading new OTT providers this year, in terms of national TV marketing spend. It shelled out $99.9 million in national TV advertising in 2017 from January 1 through December 20, according to iSpot.tv.

Check Out the Latest Ad from Toyota

By WardsAuto

During the Hyundai Holidays Sales Event, great deals are available to everyone, whether naughty or nice, the company promises in the No. 2 ad. For example, customers can get the ’18 Elantra SE starting at $15,335 or lease one for $109/month. This ad has the best iSpot Attention Index (134), getting 34% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Visa Scores with TV Advertising

By Advertising Age

A few highlights: Arizona Cardinals wide receiver Larry Fitzgerald pops up in a new Visa campaign that promotes the ease-of-use of its “tap to pay” feature. Netflix presents a trailer for “Bright,” a Netflix original film starring Will Smith. And Taco Bell serves up another in its series of “Belluminati” ads to promote its $1 menu offerings—specifically the new $1 Stacker, featuring “lavish layers of seasoned beef and melty cheese.”

iSpot.tv Powers the Variety Movie Commercial Tracker

By Variety

Just behind “Pitch Perfect 3” in second place: Columbia Pictures’ “Jumanji: Welcome to the Jungle,” which saw 1,271 national ad airings across 47 networks, with an estimated media value of $7.56 million. This film also had the best iSpot Attention Index (128) in the ranking, getting 28% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

iSpot.tv Teams up with Inscape

By Wayne Friedman @ MediaPost

Inscape gets automated content recognition (ACR) data — TV screen-based data —  from 7.7 million Vizio U.S. TV sets. Inscape’s data is used by other TV/advertising research companies, such as iSpot.TV, which has a long-term deal with Inscape.

Vizio’s data information unit, Inscape, has made a deal with Data Plus Math — the research company behind Project Thor — to boost efforts to create a consumer purchasing attribution platform tied to TV advertising.
Inscape gets automated content recognition (ACR) data — TV screen-based data —  from 7.7 million Vizio U.S. TV sets. Inscape’s data is used by other TV/advertising research companies, such as iSpot.TV, which has a long-term deal with Inscape.
Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each advertising exposure.

iSpot.tv Presents the Newest Ads on TV

By Advertising Age

A few highlights: In an ad for Geico, two hapless penguins get sidetracked during their attempted migration thanks to buggy GPS navigation. LeBron James and Kobe Bryant star (sort of) in a new Nike commercial (Angela Doland has the backstory: “Nike Brings Back Kobe and LeBron Puppets to Mark Jersey Retirement”). And Miley Cyrus says “Chucks have always been a part of who I am” in a new Converse ad.

Disney Spends Large on TV Advertising for Star Wars

By World Socialist Web Site

Disney and its marketing partners spent nearly $60 million in television advertisements to make certain that a portion of the American population would feel obliged to see The Last Jedi. The studio spent $12 million on television marketing in the two weeks prior to the December 15 opening, much of it during sports programming, especially NFL football. According to iSpot.tv, the largest co-marketing sponsorship, $11.7 million, came from Nissan for its intelligent mobility technology.

Measuring Audience Attention with iSpot.tv

By Kelly Liyakasa @ AdExchanger

This year, I want to get an attribution study across all channels. We didn’t have any understanding whether people who were watching our TV commercials were coming to our site. We’re using iSpot.tv to better understand not only whether this person come to our site, but we can see if someone turned off the television at a certain spot or only watched 25% of the commercial.
Before using advanced attribution tools, [we relied] on Google ad impressions and direct TV traffic to make those assumptions.

Big Block’s Charlie Todd, the Master of Surprise and Delight

By David Bloom @ TVREV

Charlie Todd wears a lot of hats: he’s a weekly fixture performing at the Upright Citizens Brigade, part of Big Block‘s director roster, and founder of Improv Everywhere, which creates “positive pranks,” designed to surprise and delight, but never humiliate or embarrass, those on the receiving end. The videos have proven so successful that Improv Everywhere’s YouTube page has nearly 1.9 million subscribers, with individual videos receiving tens of millions of views.

Disney Spending on TV Advertising

By Wayne Friedman @ MediaPost

Overall, the Walt Disney Studios/Lucasfilm franchise spent $28.5 million (since early October) in national TV efforts and $12 million for the last two weeks leading up to the movie’s opening on December 15, according to iSpot.tv.

Check Out the Latest Ad from Walmart

By Advertising Age

A few highlights: Walmart positions itself as the destination for last-minute gift shopping—especially for men who somehow forgot that Christmas is almost here. Taco Bell uncovers a possible (made-up) conspiracy theory related to what it calls “the Belluminati.” And “Saturday Night Live” alum Maya Rudolph stars in Seventh Generation’s latest ad—this one for its no-rinse-required disinfectant spray.

Chevrolet Dominates This Week’s TV Auto Ads

By WardsAuto

Third place goes to Mitsubishi, which promotes the Outlander and Outlander Sport CUVs. Customers can get $3,500 cash back and no payments for 90 days, or interest-free financing for 84 months. This ad has the best iSpot Attention Index (161) in our ranking, getting 61% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Viewers Are Glued to Latest Ad from Quaker

By Advertising Age

A few highlights: Quicken Loans tells the story of a totally confident lawyer named Megan who’s not so confident when it comes to shopping for a mortgage (fortunately Quicken Loans is on hand to help with its Rocket Mortgage service). Kohl’s hypes its Super Saturday Sale, during which you can get $10 of Kohl’s Cash (good toward future purchases) for every $50 spent on selected merchandise. And Quaker Oats plays up the fact that the fiber in its instant oatmeal is “part of a healthy diet”—and the quick prep time means “fast fiber.”

Measuring Audience Attention with iSpot.tv

By Page Six

The company, which sells wildly popular kits that analyze genetic makeup, is currently running an ad to promote the product as a holiday gift, which has run some 2,300 times, according to television-commercial analytics company iSpot.tv.

Measuring Audience Attention with iSpot.tv

By David Broughton @ Sports Business Daily

Verizon’s “A Shrewd Businesswoman” spot, which touted its holiday-priced iPhone offer generated 167 million media impressions from Nov. 27-Dec. 3 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from iSpot.tv…

Top 10 Pharma Brands Spent on TV Ads

By Beth Snyder Bulik @ FiercePharma

With one month still to go, 2017 is already a record-breaking year for pharma advertising. TV ad spending totaled $3.2 billion through the end of November, according to data from real-time TV ad tracker iSpot.tv. That’s well ahead of the full-year 2016 TV spend of $3.11 billion.

Verizon Spending on TV Advertising

By Mihai Matei @ Android Headlines

According to a recent study conducted by TV ad measurement company iSpot in collaboration with FierceWireless, Verizon was the industry’s top spender in TV advertising throughout November, followed by T-Mobile, Sprint, AT&T, and MetroPCS. In overall, an estimated $306.4 million was spent on TV advertising by wireless companies last month, up from $271 million in October. 124 TV ads from 18 brands ran more than 55,400 times, leading to 14.7 billion TV ad impressions