By Eleanor Semeraro @ Broadcasting & Cable
According to TV ad analytics firm iSpot.tv, which has attention and conversion data from more than seven million smart TVs, a total of 16 brands ran 23 different spots that aired 26 times during the premiere. Continuing the trend of previous seasons, auto makers and movie studios were two of the top spending industries last night.
Acura and Hewlett Packard Enterprise also enjoyed solid viewer attention during the premiere, with their commercials having 49-63% fewer interruptions compared to the average ad, according to the iSpot Attention Index (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
B&C worked with Canvs, the emotion measurement company, to see what viewers had to say about the premiere on social media. Also below: Brand and advertising data for Mr. Robotcourtesy of iSpot.tv, and a look at what else the show’s viewers were watching this week, via Inscape.tv.
According to Inscape, the TV data company with glass-level information from seven million smart TV screens and devices, people who watched Mr. Robot had previously been watching the movie John Wick on USA Network. One subset of viewers were switching between Mr. Robotand the MLB baseball game on Fox Sports 1, while another set were checking out Kingsman: The Secret Service movie on FX in addition to watching Mr. Robot.