Advertising Archive

Distilling Fans’ Emotions During The Voice

By Eleanor Semeraro @ Broadcasting & Cable

According to iSpot, which has attention and conversion data from more than seven million smart TVs, when it comes to viewer attention to ads during The Voice, retail has a consistently strong showing. Among the brands with the most impressions, Best Buy and Kohl’s top the list for the best iSpot Attention Index, with their ads being 30-40% less likely to be interrupted than the average ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

According to Canvs, there have been a whopping 441,295 Emotional Reactions (ERs) to the show so far this season with the Live Top 11 Eliminations episode on Nov. 28 garnering the most ERs for a single episode so far (125,174). Positive emotions dominate the conversation, with love accounting for over 40% of all ERs, followed by enjoy (9%) and beautiful (8.8%).

Viewers Are Glued to Latest Ad from Google Pixel 2

By Advertising Age

A few highlights: Honda promotes the advantages of a plug-in hybrid—”the end of your battery charge isn’t the end of the world”—in a commercial for the 2018 Honda Clarity. Amazon plays up the fact that its Fire TV device can integrate with its Alexa digital assistant in case you’ve got any questions you want answered while watching TV. And Google hypes “The Last Jedi” AR stickers that are available exclusively on the Google Pixel camera. Powers the Variety Movie Commercial Tracker

By Variety

TV ad placements for two movies from Twentieth Century Fox — “The Greatest Showman” (EMV: $5.06 million) and “Ferdinand” ($4.33 million) — along with Warner Bros.’ “Father Figures” ($4.29 million) round out the chart. Notably, “Ferdinand” had the best iSpot Attention Index (110) in the ranking, getting 10% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Syndication: Newsline

Fans and Brands Can’t Get Enough Fixer Upper

By Jason Damata @ Broadcasting & Cable

For the third week in a row, promos for HGTV’s Fixer Upper top our chart, this time racking up 210 million TV ad impressions (down from 230 million in the previous 7-day period). It seems that viewers just can’t get enough of Chip and Joanna Gaines’ hit home-renovation show, now in its fifth and final season; Fixer Upper promos also once again scored the highest iSpot Attention Index (123) in our ranking, getting 23% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Vizio Partners with

By Wayne Friedman @ MediaPost

Smart TV data for goes into three of its core products: ad impression measurement, attention analytics and conversion analytics. The smart TV viewing data is generated directly against iSpot’s catalog of ads.
Smart TV data, the company says, is “transformed, interpreted and balanced against the U.S. Census.” uses proprietary technology embedded into TV sets that can detect show content and commercials. Using fingerprinting technologies, ads on the TV set can be tracked and identified.

TV/media measuring company has renewed its deal with Vizio’s data business, Inscape, under a new seven-and-a-half-year agreement.
According to iSpot, Vizio/Inscape’s footprint is 7.7 million TV devices — the largest single source of opt-in TV viewing data available to license in the U.S.

Brands are Changing the Way they Approach TV

By Jon LafayetteBroadcasting & Cable

“iSpot is doing at scale what so many others are trying to do on an ad-hoc basis and the market is rewarding us all for it,” said Jodie McAfee, senior VP of sales and marketing at Inscape. “Their use of our glass-level, granular TV viewing data demonstrates how smart TV viewing data can and will power the next generation of measurement.”

“Brands are changing the way they approach TV now that they can connect TV investments to business outcomes,” said iSpot.TV Founder and CEO Sean Muller. “This deal is a testament to our market traction and the trust brands have put in iSpot but also it speaks to the great working relationship we have developed with Inscape and the value we are creating together.”
Inscape is a subsidiary of Vizio and, with 7.7 million active TV devices, it is the largest single source of opt-in TV viewing data available to license in the United States. Teams Up with Inscape

By Kelly Liyakasa @ AdExchanger

ISpot claims its integration to Inscape can improve precision and accuracy in attribution because it allows ad buyers to tie TV viewing behavior to performance KPIs, like conversions and site visits.
ISpot can provide those metrics because it has a device graph that lets it map the impressions it gets from Inscape to consumer behavior on devices.
“We collect second-by-second viewing data against actual ads, not just the programs, to avoid blind spots,” said Sean Muller, CEO of iSpot.TV. “If you just gather data at the program level, you’re not seeing viewership across OTT, VOD or at the local level.”
ISpot’s measures how consumers engage with TV ads, digital searches and social media. Then, it correlates those results with the US Census so it aligns more closely with traditional TV currencies, which makes buyers more comfortable.

Right now, Inscape is the only data provider that can scale – with precision – because it provides buyers direct access to a smart-TV OEM’s data sets, said Tracey Scheppach, founder of the consultancy Matter More Media and former head of Publicis/Starcom’s Video Center of Excellence.

PadSquad Encourages Creativity on Small Screens

By Internet Retailer

During the seven weeks the ad ran in October and November, 230,000 consumers interacted with the ad in some way, either via watching the video or coloring in the mural, which was an 8.67% engagement rate, Davey says. This is about 333% higher than PadSquad’s average engagement rate, the vendor says. Timberland has engagement rate goals similar to PadSquad’s,  Davey says.

Beachfront Media Reports Massive Increase in Connected TV Views

By Alan Wolk @ Forbes

So right now we have the rapid growth of OTT TV, both subscription (SVOD), ad-supported (AVOD) and hybrid models (e.g., Hulu). The audiences tend to be younger and more tech-savvy, and, because ad loads on OTT are still considerably shorter, far more likely to stick around to view the ads: a recent study by Beachfront Media showed a 97% completion rate for OTT ads. Presents the Newest Ads on TV from Walmart, Microsoft and more

By Advertising Age

A few highlights: Microsoft serves up a 60-second animated extravaganza (see Alexandra Jardine’s Creativity post, “Microsoft’s Holiday Ad Is a Magical 3D Adventure About Inclusion,” for the backstory). A creepy talking doll named Gary and his even creepier human roommate cope with slow internet and restricted bandwidth in an ad from Spectrum. And Walmart wants you to “Rock this Christmas” by stocking up on all your holiday meal essentials in its grocery department.


FierceWireless has Partnered with

By Mike Dano @ FierceWireless

FierceWireless has partnered with, the real-time TV ad measurement company with attention and conversion analytics from more than 7 million smart TVs, to bring you a monthly snapshot of the wireless industry’s advertising spending. Once again, spending by wireless players on TV advertising increased, rising to an estimated $306.4 million in November from October’s $271 million. Overall, 18 brands ran 124 spots over 55,400 times, generating a whopping 14.7 billion TV ad impressions. Verizon was responsible for over a quarter of the industry’s spend.

Big Block Teams Up with Fine Bros Ent.

By Sam GutelleTubefilter

Fine Bros Entertainment (FBE) has made its first foray into the world of film. The company founded by brothers Benny and Rafi Fine has teamed up with Big Block for F The Prom, a teen comedy flick that is now available through iTunes.

Check Out the Latest Ad from Purina

By Advertising Age 

A few highlights: World champion barrel racer Brittany Pozzi and her horse star in a gritty, black-and-white ad from Purina that calls attention to the fact that the brand familiar to millions of cat and dog owners also makes horse feed. Fandango suggests that you avoid disappointment at the box office and buy tickets in advance for “Pitch Perfect 3” (in theaters Dec. 22) now. And Ram Trucks shows its sturdy vehicles powering through snow and ice to help promote its year-end Big Finish sales event.

PlayStation Scores with TV Advertising

By Eleanor Semeraro @ VentureBeat

GamesBeat has partnered with, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming industry brands in November, ranked by estimated national TV ad spend. Presents the Newest Ads on TV from Target, Hulu and more

By Advertising Age

A few highlights: Los Angeles Clippers center DeAndre Jordan goes for a leisurely ride and gets chatted up by Cari Champion in an Uber “Official Ride of Game Time” ad. Hulu says that it offers “All your holiday TV in one place.” And Target hypes its weekend deals—and the 30-percent-off savings on select items available through the Target mobile app.

Audience Analysis: NFL and Nascar

By Eleanor Semeraro @ Broadcasting & Cable

Inscape, the TV data company with glass-level information from 7.7 million smart TV screens and devices, took a granular look at NASCAR viewership.
According to Inscape data, there’s been a bit of a decline in traditional television viewership between 2016 and 2017, but looking at OTT, the decline is less. (Note: Both Fox and NBC have broadcasting agreements with NASCAR, with the former airing the races taking place earlier in 2017 and the latter broadcasting those later in the year.)

The Newest Ads on Television

By Advertising Age

A few highlights: Bud wants you to “celebrate your freedom to celebrate” (Ann-Christine Diaz has the backstory: “Budweiser Brings Back Prohibition to Celebrate the Anniversary of Prohibition’s Repeal”). BP calls attention to its safety training program for workers on offshore oil rigs. And Old Navy throws a rather extravagant, glittery dance party to promote its current big sale.

Measuring Audience Attention with

By Jason Damata @ Broadcasting & Cable

Promos for HGTV’s Fixer Upper racked up 230 million TV ad impressions, topping our chart for the second week in a row. And once again, Fixer Upper scores the highest iSpot Attention Index (122) in our ranking, getting 22% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Fox takes the No. 2 spot for its new procedural drama about first responders, 9-1-1, plus the No. 3 spot for The Four: Battle for Stardom, a new singing competition coming in January.

Beachfront has been a Key Part of Shaping the Programmatic Advertising

By John Cassillo @ TVREV

Beachfront has been a key part of shaping the programmatic advertising space since its inception, which is what drew GCP and PSP to this acquisition. Advertising is becoming increasingly automated, which has them bullish on the long-term upside of an independent player like Beachfront.

Beachfront has Made Tremendous Progress over the Past 10 Years

By Iris Dorbian @ PE Hub

Growth Catalyst Partners and PSP Capital have acquired a majority stake in Beachfront Media, a mobile video monetization company. No financial terms were disclosed.