Content Archive

8 Ways Technology Is Improving Your Health

Via Karen Reed @ Positive Health Wellness

We hear all the time about how technology is bad for us. Since the introduction of computers. Even people working on App Development have the same issues, we spend more time sitting at a desk than moving around at work. We have created this sedentary lifestyle that is causing havoc in our overall life.

What if I were to tell you that technology has produced benefits? Would you believe me if I said that technology is good for your health?

Most of you wouldn’t look at first. Well, you may be able to think of a couple of ways that the computer has helped, but you are still stuck on all the negatives that ‘experts’ have shared in the past. The problem with the ‘experts’ is that they are only focused on the negatives. They haven’t looked at so many of the benefits.

So, that’s what we’ll do today. We’ll consider all the ways that technology improves our health. We’ll discuss just how it has boosted results in certain areas of healthcare and what it does for us daily.

Learn more here: Positive Health Wellness presents ‘8 Ways Technology is Improving Your Health”


Author: | Categories: Content, Tech Tags: ,

CRTV Selects Brightcove to Power its SVOD OTT Service

By Michelle ClancyRapid TV News

In 2017, CRTV plans to explore Brightcove’s Live capabilities and create greater personalisation for its subscribers, using the recommendation engine from Brightcove partner, IRIS.TV. CRTV is part of the beta program for Brightcove’s quality of experience (QoE) reporting, which provides publishers and brands with playback quality metrics so they can optimise their customers’ viewing experience. The company is also evaluating Brightcove Social, Brightcove’s social management tool that allows users to publish content natively to Facebook, Twitter and YouTube.

Author: | Categories: Content, Publishing Tags: ,

IRIS.TV Uses AI and Machine Learning to Manage Branded Content Distribution

By Laurie Petersen @ MediaPost

Time Inc., CBS and Telepictures are among hundreds of publishers working with IRIS.TV, which recently introduced a product to manage the distribution of branded content. Its video personalization solution uses artificial intelligence and machine learning technology so publishers can automate the programming of their video libraries for the individual based on that person’s preferences and behavior. We spoke with Rohan Castelino, director of business development and marketing with IRIS.TV, about how this works.

Author: | Categories: Content Tags: ,

Video Distribution Tool Maker Epoxy Acquired

By Paresh Dave Los Angeles Times

Venice start-up Epoxy, whose software enables online video makers to distribute clips to multiple social media apps at once, has been acquired for an undisclosed amount.

The buyer announced Tuesday is Vemba, a Toronto company that helps video makers get their videos onto news apps and other online publishers. Integrating Epoxy into its service means Vemba should be able to help its users more effectively get videos onto Facebook, Twitter, YouTube and other apps that are increasingly becoming key publishing platforms for media companies. Vemba’s customers include magazine giant Conde Nast and Los Angeles Times owner Tronc.

Epoxy, founded in 2012, had received more than $8 million from investors. Both it and Vemba shared an investor: Los Angeles’ Upfront Ventures. The Video Ink reported late Monday that Epoxy Chief Executive Juan Bruce will assume an advisory role at Vemba.

Vemba Buys Social Publishing Platform Epoxy

By Jeff Baumgartner @ Multichannel News

Toronto-based Vemba said it will continue to service the 87 MCNs and 70,000 creators Epoxy has acquired. They said Epoxy surpassed 5 million monthly YouTube views earlier this year.  Its partners include Fullscreen, Awesomeness TV, Studio 71, Whistle Sports, and GT Channel, among others.

Epoxy Bonds with Toronto Video Platform

By Annlee Ellingson @ L.A. BIZ

The company was “looking to introduce tools to manage across multiple distinct audiences,” CEO Garrick Tiplady told me via email. “From a social distribution perspective, Epoxy was a natural fit.”

Epoxy, which makes it easy for video producers to create content and manage audiences across YouTube, Facebook, Twitter, Instagram and Vine, will be integrated into Vemba’s platform, and Vemba will continue to serve Epoxy’s 87 multi-channel networks and 70,000 creators. Earlier this year, Epoxy surpassed 5 billion monthly views on YouTube.

Epoxy Acquired by Vemba

By VideoInk

Vemba also inherits a strong engineering team, which will be folded into Vemba’s existing roster, and a significant presence in LA. Reigning Epoxy CEO Juan Bruce, who sources claim was on the verge of being “ousted by the board,” will step into an advisory role while Epoxy co-founder and Chief Product Officer Jason Ahmad will remain as part of the executive team as SVP of Engineering. Both companies deny Bruce’s role to be anything but voluntary.

Vemba Acquires Social Media Publishing Platform Epoxy

By Geoff Weiss @ Tubefilter

One-year-old Vemba said it acquired Epoxy for its social publishing tools and video distribution tech across YouTube, Facebook, Twitter, Instagram, and Vine, according to a release. Vemba will continue to serve the 87 MCNs and 70,000 creators that Epoxy has cultivated throughout its four-year reign — though Epoxy’s tech will be fully integrated into the Vemba platform. Epoxy says it surpassed five billion monthly YouTube views earlier this year.

Vemba Acquires Epoxy Social Publishing Platform

By Rapid TV News

Aiming to be the only online video solution offering ‘seamless’ video distribution across all content platforms, Vemba has acquired social platform Epoxy.

Toronto-based Vemba has a stated mission of helping media companies distribute, monetise and measure video and says that it acquired Epoxy for its social publishing tools and video distribution technologies. Content from Vemba’s discoverable marketplace works with any video player technology and offers real-time video analytics across all player environments.

Vemba Picks Up Epoxy

By Chris Tribbey @ Broadcasting & Cable

“No other video platform in the world allows publishers and creators to distribute content across virtually every channel from one tool,” Vemba CEO Garrick Tiplady said in a statement. “Epoxy offers the missing social link that our customers need, and we are thrilled to welcome them to the Vemba team.”

Epoxy’s technology offers video producers an avenue for creating content across every major social platform, including YouTube, Facebook, Twitter, Instagram and Vine. Epoxy announced earlier this year that it had surpassed five billion monthly YouTube views.

Verizon’s Struggle in the Media & Entertainment World

By Sahil Patel Digiday

This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit

On a humid Thursday night in August, a team of Verizon marketing execs and PR handlers invited reporters to a private theater in the basement of the Wythe Hotel in Williamsburg, Brooklyn. The purpose of this “off-the-record” assembly was to screen six upcoming original series for Go90, Verizon’s fledgling mobile video streaming app, and receive feedback on the shows.

Author: | Categories: Content, Mobile Tags: , ,

iHeartMedia Experiments with VR, Snapchat, Livestreaming for Growth

By Ross Benes @ Adweek

“They see that the world is bigger than radio, even if the radio is the biggest part of the world of audio,” Ramsey said. “They’re putting the pieces in place to try to be where the audience is, wherever it is. They recognize that integration is really where the win is. And that being able to tie in advertisers with consumers across all these various platforms makes the whole bigger than the sum of its parts.”

Fabric Notable Stories, July 7, 2016: ATV as Brand; ECommerceTV; Mossberg On Messaging

Curated by David Bloom

My latest column for Tubefilter looks at Brian Robbins, AwesomenessTV and the crazy ride upward they’ve taken since he co-founded the company four years ago. Part or all of it has now been sold, for ever-rising valuations, four times since it was founded. The secret? Focus on building the media brand, not on trying to construct a company atop a problematic business model like being a multi-channel network. It’s an interesting company doing interesting things at the boundaries between digital media and traditional TV and film. -DB

Insights: Four Sales Later, Is the ‘For Sale’ Sign Down At AwesomenessTV?

By David Bloom

In the four years and about four weeks since AwesomenessTV was founded, part or all of the company has been sold four times, each time at increasing valuations, to some of the world’s biggest media companies. Has another digital media company ever had that kind of run?

Building a brand with that kind of fan connection meant a very different path than the MCN approach. It meant creating original, company-owned programming (Awesomeness now owns 800 hours of shows). It meant launching a consumer-products division and creating exclusive programming for on-demand and subscription services (for the likes of YouTube Red and Verizon’s Go90) as well as traditional media. It’s meant creating a new film-business model to finance and market a string of extremely low-budget films featuring social-media stars.

Digital Media, Traditional Media, Statistics

M&E Journal: U.S. Video Consumption & Viewership Trends

By Greg Boyer of PwC

According to a survey conducted by PwC in Q3 2015, 79 percent of U.S. consumers subscribe to some form of traditional pay-TV service and 79 percent of those customers reported that they could see themselves subscribing to cable in the following year. However, of those customers who subscribe to a traditional pay-TV service, nearly one in four—23 per-cent— had recently scaled back the cost of their pay-TV package.

The good news for pay-TV providers is that cutting back does not always result in the complete cancellation of service, or cord-cutting. Customers may trim their cords by “slicing and dicing the 500-channel package into customizable and smaller pieces.” Cord-trimming is an emerging practice increasingly offered by traditional pay-TV providers as a “skinnying” solution for price sensitive and value conscious consumers.

Social Media, Streaming

Instagram Partners With Toronto International Film Festival For Digital Shorts Competition

By Geoff Weiss

Called the TIFFxInstagram Shorts Festival, the competition will invite both nascent and established filmmakers the world over to submit original films that are up to 60 seconds in length. Beginning today, applicants can enter by uploading their films to Instagram using the hashtag #TIFFxInstagram and filling out a submission form here. Applications close on July 20.

The festival will choose 30 finalists to be showcased on TIFF’s website as well as via a dedicated Instagram account from August 8 to 17.

Narrative, Data Mining

Data Mining Reveals the Six Basic Emotional Arcs of Storytelling

By Emerging Technology for MIT Tech Review

These guys have used sentiment analysis to map the emotional arcs of over 1,700 stories and then used data-mining techniques to reveal the most common arcs. “We find a set of six core trajectories which form the building blocks of complex narratives,” they say.

Their method is straightforward. The idea behind sentiment analysis is that words have a positive or negative emotional impact. So words can be a measure of the emotional valence of the text and how it changes from moment to moment. So measuring the shape of the story arc is simply a question of assessing the emotional polarity of a story at each instant and how it changes.

Digital Media, Mobile, ECommerce

Meet MikMak, the Mobile Shopping Network That Sells Via Video

By Elizabeth Holmes

MikMak, a Brooklyn, N.Y., startup, wants to be a television shopping network for phone-obsessed millennials. It hopes to entertain them through a steady stream of 30-second advertising spots it calls “minimercials” on its iPhone app. Users can then click and buy what they see.

Digital Media, ECommerce

HGTV and Food Network’s New Amazon TV Apps Let You Shop With Your Remote

By Christopher Heine

The apps let viewers browse products in a small window on their TV screens without interrupting the videos. Amazon Fire viewers can tap the “view all products” icon on the screen to see product details, select their shipping preference and buy the items they want. Amazon Prime members can log in to their Fire TV accounts and get gratis shipping.

Digital Media, Publishing

Mode Media Does Layoffs at Lifestyles Content Network

By Deborah Gage and Tomio Geron

Billion dollar-valued Mode Media, a content network for lifestyles and brands, is in the midst of layoffs that come as venture firms place greater scrutiny on startup fundamentals. The company has cut about 30 people in the U.S. and is expected to lay off more people internationally, according to people familiar with the matter.

Digital Media, Publishing

BitTorrent News becomes official with hiring of former CNN producer as news director

By Kristofer Wouk

On Thursday, BitTorrent announced that it has hired Harrison Bohrman to run the network, which will be called BitTorrent News. Bohrman will build the rest of the news team and lead the production and planning of the new network.

Bohrman holds three Peabody Awards and an Emmy Award for his previous work at CNN, where he worked as a writer and producer. Following his time at CNN, he worked as a senior development producer at Viceland, the television network that Vice launched last year. Bohrman has also previously helped with the relaunch of In Session — formerly Court TV — and co-created “What the Week with Pete Dominick.”

Development, Videogaming


By Patrick Stafford

The story of StarCraft: Ghost is a complicated one that spans two development studios, a buyout by Blizzard and declarations that, even though no work was being done on the game, it was never technically canceled. Polygon recently spoke with nine developers involved to look back at the project.

Mobile, Livestreaming

Two Weeks after Launch, Live.Ly Hits 2 Million Downloads

By Saba Hamedy

The app  — which was created by the founders of — allows users to broadcast their actions in real time on their phones. Just days after launching, rose to the No.1 slot in the App Store, surpassing Facebook Messenger, Snapchat, Google Maps and Instagram.

Social Media, Advertising

Twitter Moments fails to gain traction with advertisers

By Garrett Sloane

Twitter’s Moments moment seems to have passed, as advertisers have lost whatever enthusiasm they once had for the feature. Advertisers say that Twitter has asked too much money for ads in the curated section of the site dedicated to trending tweets.

“A lot of the media spend Twitter used to be getting is going to Snapchat,” said one digital ad executive.

Brands, Influencers, Advertising

Mountain Dew Partners With YouTubers, Launches Its Own Multichannel Network

By Abigail Abesamis

The company looks to partner with “culturally relevant influencers” to create YouTube content in categories important to the brand, such as action sports, basketball, art, music, and gaming. Dancer Dominic “D-Trix” Sandoval, basketball influencer Grayson “The Professor” Boucher, and skateboarders Josh Katz and Nigel Alexander are already signed on

MCNs, Advertising, Personnel

Studio71 Names Advertising Veteran Matt Seiler President Of Marketing Solutions

By Geoff Weiss

Seiler most recently served as chairman of IPG Media Brands, a global media marketing agency, and, before that, president and CEO of communications agency PHD.

Studio71, formerly known as Collective Digital Studio, features a roster of bold-faced creators including Lilly Singh, Rhett And Link, Logan Paul, Shay Mitchell, Matthew Santoro, Flula Borg, Epic Meal Time, and Roman Atwood. Most recently, the company announced it would launch a YouTube channel with semi-retired professional wrestler Dwayne ‘The Rock’ Johnson on July 18. Studio71 says its 1,200 total channels drive roughly 5 billion monthly views.

UX, Consumer Experiences

Expectations Vs. Experience: The Good, The Bad, The Opportunity

By Accenture and Forrester

The bad. Companies are complacent with incremental improvements in their customer experiences, while customer expectations are growing at a lightning pace. Customers’ expectations are driven by their best experiences — not their averages ones — yet brands think that they’re succeeding by being in the middle of the pack. Enterprises lack many components of a CX strategy that will wow their customers. Some of the biggest deltas lie in their executive sponsorship, agility, analytics, and partnerships.

The opportunity. Our study indicates that there are still areas that no one has mastered. Everyone, including the CX high performers, recognize a wealth of opportunities to advance their experience transformation efforts, especially in the areas of people and skills, engaging customers, and optimizing metrics.

Messaging, Digital Tsunamis

Mossberg: The tyranny of messaging and notifications

By Walt Mossberg

These days, messages come at me from so many directions that it’s incredibly distracting and even harder to deal with. Friends, co-workers, business acquaintances and strangers contact me on multiple siloed services, which can signal subtle shades of immediacy or weight. And when I have to reach someone with something important and time-sensitive, I often wind up resorting to two or more similar but independent pathways, because I’m never sure which one will be likelier to work, since he or she is under a similar assault.

Advertising, Traditional Media, Digital Media

Make the TV Commercials Stop

20th Century Advertising in the 21st Century

By M.G. Siegler

But the real issue is something Thompson brings up that I hadn’t really considered before. We all know that advertising is undergoing a major shift as more and more dollars and eyeballs move online (both the web in general, of course, but increasingly mobile, mobile, mobile, in particular). But there’s a flip-side that is also true, and arguably more transformative: the advertisers themselves aren’t really changing. They’re all 20th century brands. And each of those brands is under assault by some “internet business” in some way.

Fintech, Investing, Bitcoin

The Fintech Bubble

By Joi Ito

…the industry is out over its skis. Over a billion dollars have been invested in Bitcoin and Fintech startups, tracking and exceeding investment in Internet investments in 1996. Looking at many of the businesses, they look like startups during that period, but instead of, we have blockchain for X. I don’t think today’s blockchain is the Internet in 1996 – it’s probably more like the Internet in 1990 or the late 80’s – we haven’t agreed on the IP protocol and there is no Cisco or PSINet.


Amazon Wants People to Pay for Podcasts

By Joshua Brustein

Starting today, you can have access to a far smaller slate of podcasts for a few bucks a month over at Audible, the audio books service owned by Amazon. Audible is betting that avid podcast fans will pay $4.95 per month for Channels, an exclusive selection of ad-free original podcasts, comedy performances, and audio renditions of written articles. The subscription is free for current Audible members.

Podcast of Note

Online Publishers Must Diversify Traffic Sources, Says CEO

By Jack Marshall

“If you’re a publisher, now the first thing you have to recognize is that you have no friends; you have frenemies,” Mr. Vogel said on this week’s WSJ Media Mix podcast “Google is your friend until it’s not. Facebook is your friend until it’s not.”

Conferences of Note

New York Media Festival, Sept. 26 to Sept. 29, New York,


Fabric Notable Stories, July 6, 2016: Snapchat Remembers, Mobile Olympics, Don’t Forget Africa

Curated by David Bloom

So, Snapchat is ephemeral, huh? After years of telling us it zapped everything, Snapchat has rolled out Memories, to let you keep and share at least some of those Snaps. Seems against brand, but the company has been iterating from its strong points lately on seemingly every front. Maybe this is another one.  -DB

Social Media, Mobile,  #NeverForget

Snapchat introduces Memories: a searchable, shareable archive of your snaps

By Casey Newton

Memories, which begins rolling out today on Snapchat for Android and iOS, is a new section of the app that you access by swiping up from the camera screen. In the past, you’ve been able to save your photos, videos, and stories from Snapchat to your phone’s camera roll. (“Stories,” of course, are what Snapchat calls the rolling 24-hour collection of photos and videos that you take throughout the day.) Now you can save them to Snapchat’s servers as well, and revisit them later in the Memories section of the app.

Memories also includes a section called “My Eyes Only” where you can put embarrassing or explicit snaps that might accidentally kill your grandma, if she ever saw them. You have to type in a PIN code to access those memories, and if you forget your PIN, Snapchat won’t recover the images. The company says Memories started from the observation that people often tell stories in person by physically sharing their phones with one another, letting them swipe through photos of a vacation, or prom, or some other event. My Eyes Only is meant to allow people to share their phones with one another more comfortably.

Social Media, Mobile

Inside the Newest Snapchat Megatrend

Geofilters are the new hashtags

By Molly McHugh of The Ringer

…now an entire cottage industry is cropping up around geofilters: freelance designers and small companies exist entirely to create geofilters, and to help you do it, too. A custom geofilter is the new custom hashtag: Your event, office, party, or fraternity better have one. And given that they aren’t free to submit, the geofilter community is happily lining Snapchat’s pockets.

International, Mobile, Video, Social Media

An 11-Month-Old Snapchat Copycat App Called ‘Snow’ Is Exploding Across Asia

By Geoff Weiss

Snow, which enables users to send disappearing messages, compose sequential video stories, and even transform their appearance via live selfie filters, has been downloaded a total of 30 million times.

Snow, which launched internationally last September, is the creation of South Korean app maker Naver, which is most famous for Line, a dominant messaging app in Japan.

Digital Media, Investment, Creators

Four L.A. start-ups hunting for online video stars raise a combined $56 million

By Paresh Dave

All Def Digital, Thoughtful Media Group, Kin Community and Woven Digital are exploiting consumers’ transition to digital video subscriptions from traditional pay-TV. They say their shows resonate better with their target group, whether it be millennial men, young women interested in arts and crafts, or “urban youth.”

Financiers include the world’s largest ad agency conglomerate, one of the top officials at media giant Viacom and many other major players in entertainment worldwide. The investors predict bright horizons for the video-centric companies because they’re suppliers in what stands to be a seller’s market for a while.

Creators, VidCon

7 Years of VidCon

By Laura Chernikoff, Guest Manager for @VidCon, transitioning to Executive Director of the Internet Creators Guild.

Making VidCon a safe space was more important than ever this year.World events brought fear to the forefront and an already-robust security plan was evaluated all over again. Much has been written about the extra divide between creators and attendees, but I think it all came together and the opportunity to connect was still there.

Having VidCon feel true and genuine has also become more difficult as we’ve grown. With money and manpower pouring into digital careers, the number of people clamoring to say “what matters” has multiplied. YouTubers are now celebrities, or talent, or influencers.


Does advertising even work any more?

By Mark Duffy

What should a brand do, then? Whelp, it definitely should stop spending money on advertising its products. Immediately. And give up on your marketing MBA bullshit: no hard sells, no soft sells, no devious sells … no selling!

Your only options left are to non-sell or un-sell. Here are some examples.

Un-ad ads are becoming more and more popular. Although they are still obviously ads, young folk seem to like their attitude. One of the most famous un-ads was E-Trade’s 1999 Super Bowl spot “we just wasted two million dollars,” though that ad still had too much “selling” copy at the end.

Advertising, Traditiional Media

Could TV Upfronts Strength Hamper Programmatic Progress?

By Kelly Liyakasa

…a strong upfront could hamper programmatic TV progress, say some industry insiders, since networks might be more reluctant to expose their data or offer buyers the same concessions they would when prices are weak.

Last year, as a result of the soft scatter market, programmers talked up proprietary audience indexing tools and data platforms to differentiate their upfront pitches. Some positioned their programmatic tools as a value-add – or even a must-have, in some cases, to access the deepest of audience insights – for buying that network’s media.

“I think programmatic automation and advanced data targeting helps to make TV more accountable,” she added. “The networks should keep moving the industry moving forward and not let one stronger marketplace allow them to become complacent and accept that we can go back to the way things were always done.”

Programmatic, Social Media, Advertising

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

By DMNews

In the past programmatic real-time bidding has been a bit of the wild-west with very little control over how data is used. Programmatic technologies have since then advanced sufficiently so that we can now have control over how our data is targeted and ensure members aren’t being harmed. LinkedIn is a member-first platform so protecting our members and their experience on our site is imperative to us.

Mobile continues to be an incredible force for change.  It already represents more than half of LinkedIn traffic and engagement and more than 50% of our advertising revenues. It will only continue to become more critical to our ad business and LinkedIn as a whole.  

Advertising, Mobile, Video

New Data Says Mobile Video Ads Lead The Pack of Best Performing Formats

By Michael Wiser

According to the research presented by the ad company, mobile video ads remain the most effective and best forming ad formats in the mobile space today.

The report summary notes that mobile video ads drive higher revenue when shown in-app versus in the mobile web, with iOS apps delivering almost 3x higher eCPMs over the mobile web.

In terms of app categories that deliver highest eCPMs: music saw a +54% eCPM uplift, followed by Video & Computer Games (+38%), Society (+29%) and then Real Estate (+15%). This makes intuitive sense, as people using apps in the Arts and Entertainment category are already being exposed to rich media (including sound), and mobile video ads may seem less invasive.

Video, Digital Media, Marketing, Advertising

Brands, creators wrestle with sound’s role in social videos

By Tim Peterson

A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they have to consider not only how people may view a video, but also whether they’ll listen to it.

Until about a month ago, the dilemma seemed to be getting easier. Facebook had been telling brands and publishers to create videos that could be watched with or without sound, and some publishers were putting out stats backing up Facebook’s point.

But it turns out that mobile doesn’t always equate to silent cinema. In early June, Snapchat announced that two-thirds of the videos posted to its mobile app are viewed with the sound on. That stat “totally took me aback,” said Gloria DeCoste, Head of Digital Strategy at Nestlé USA.

Mobile, Advertising, Olympics

What Mobile’s Massive Growth Means for Advertisers at This Year’s Summer Games

By James Patterson

This is all part of the same trend. Last year, mobile video accounted for 55 percent of all mobile data traffic. By 2019, U.S. smartphone video viewers are estimated to reach 174.8 million, according to eMarketer. Global viewing habits are rapidly shifting to mobile, and advertisers are finding ways to answer the call.

Programmatic buying, in particular, is one avenue that advertisers will turn to. Because of how narrowly you can target through programmatic, mobile video is one of the most personal one-to-one marketing channels advertisers can find for reaching their audience. Simply put, when viewers see more varied and relevant video ads, viewability and completion metrics improve for the advertiser. Programmatic helps to ensure this by satisfying viewers with content that resonates and, in turn, improves key metrics for advertisers.


Social Media, Marketing

Pinterest Updates Strategy, Looks to Scale Search and Audience Based Buying

By George Slefo

Seeking to scale its ad business ahead of a much anticipated IPO, Pinterest said it’s updated its advertising strategy and will place more focus on expanding its keyword search and audience based buying offerings.

The company is now offering its search inventory separately to advertisers, something it previously had not done before. More importantly, Pinterest’s head of global sales Jon Kaplan says the platform will feature the same kind of keyword based buying search marketers are familiar with — such as those found on Google — to be applied on Pinterest.

Social Media, Marketing

The State of Social Media for B2B Brands

By Alex Chaidaroglou

Mainly because everyone is like “You have to get on Snapchat now” and that’s no necessarily true for every brand. The important social media channels in B2B are different than those in B2C, but few seem to clarify this.

Snapchat is an interesting app that will probably dominate to a length similar to Instagram or more. But. As happened with Instagram, I don’t see many businesses regretting not betting on Instagram in the early days (remember the hype back then?).

The thing is, Snapchat’s applications in B2B seem to be very limited.

Content Marketing, Digital Media

How You Can Conquer These Three Negative Content Trends

By Jacob Harwick

To conquer these advertising shifts…

  • Own intent-based and relevant industry searches (through SEM and SEO efforts).
  • Create high-quality, empathetic, and valuable content; it converts better and keeps costs down.
  • Experiment with campaigns across many channels to better determine your best tactics.
  • Maintain an accurate reporting structure and relationship with your analytics efforts.
  • Track KPIs closely and reassess strategy often (at least quarterly).

Digital Media

The latest Yahoo offers are due tomorrow, with the final round expected in two weeks

By Kara Swisher

Remaining bidders — including Verizon and a group headed by Quicken Loans’ Dan Gilbert — have been told that the final selection process will take place around July 18.

It will be interesting to see how activist shareholder Starboard Value — whose leader Jeffrey Smith now has several Yahoo board seats — will react to what are essentially subpar offers for the company. He had pushed for the sale and now is presiding over what could be a very tepid one.

International, Technology, Investment, Innovation

Emerging markets’ challenge to Silicon Valley

By Keith Jones

Africa and the emerging markets have a leading role to play in the future direction of the planet. If we are brought along for the ride, we all have a chance of a good future. However, if we are left behind, we all suffer the consequences. The evidence that this is already happening is becoming more apparent.

Technology innovation is everything to our future. The challenge we have for Silicon Valley is: “How are you going to be relevant to us?”

The West says “mobile first;” Africa is mobile only, so the way we use mobile is very different. The West thinks “cloud/PC/tablet/mobile;” emerging markets think “mobile/bricks and mortar.” Our payment models are different: We need to service larger, more complex, multi-cultural user communities at a cost to serve that is a fraction of the West, off weaker infrastructure.

International, Traditional Media, Film

China Box Office Shrinks For First Time in Half a Decade

By Patrick Brzeski

Coming after a historic run of relentless growth, fueled by a nationwide cinema construction boom, the fall marks the Chinese theatrical market’s first year-on-year quarterly decline in over a half a decade.

In the first quarter of 2015, China’s box office expanded an astonishing 50 percent, hitting 14.49 billion yuan (roughly $2.2 billion) compared to 9.66 billion yuan ($1.4 billion) the year prior. In February, the China market totaled more than $1 billion, topping North America for the second month ever.

Mogulfest, Traditional Media, Digital Media

Sun Valley: Shari Redstone Takes Center Stage as Media Moguls Gather

By Paul Bond and George Szalai

“It is likely that consolidation will be discussed,” says Drexel Hamilton analyst Tony Wible. “The industry will also need to focus on ways to monetize viewing as cord cutting continues to grow.”

Also attending is Leslie Moonves, CBS’ chairman and chief executive, who was seen by the gathered media driving Shari Redstone to dinner on Tuesday. There has been heavy speculation on Wall Street that Shari Redstone might like to see a merger between CBS and Viacom – with Moonves leading the combined media giant.

Not attending, though, is Yahoo CEO Marissa Mayer, who is shopping the core assets of the company (which don’t include stakes in Alibaba and Yahoo Japan, apparently) for roughly $4 billion. And while former superagents Mike Ovitz and Jeff Berg are in attendance, current WME-IMG co-CEOs Ari Emanuel and Patrick Whitesell are sitting the event out. Verizon CEO Lowell McAdam is expected to be there, though, and his company is allegedly a front-runner in the bidding for Mayer’s Yahoo, a process that should end in mid July

Pay TV, Streaming Video, Pigs Fly

Comcast Strikes Deal With Netflix

By Paul Bond

Comcast agreed to integrate the Netflix service into some of its upgraded cable boxes that are due out by year’s end, the two former rivals said on Tuesday.

The partnership is seen as a win for Netflix, which is available on Apple TV, Roku and video game devices but has been trying to work its way into as many traditional cable boxes as possible so that consumers won’t need to juggle multiple devices.

Social Media, Live Streaming, Sports

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

By Christopher Heine

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network’s livestreaming of Wimbledon is Twitter’s first broadcast in high definition.

Video ads are not running during breaks in the action. Additionally, Twitter doesn’t appear to be selling Promoted Tweets specifically for the Wimbledon stream while focusing on the user experience, but it seems likely that targeted ads will appear alongside sports video content on the social network in the near future.

Also, Twitter’s Wimbledon coverage provides a preview for how the social platform may treat Thursday Night Football games later this fall. Twitter signed a $10 million livestreaming rights deal with the NFL a few months ago.

Traditional Media, Pay TV, International

Global television subscriber numbers rise

By Broadband TV News

The worldwide number of pay television subscribers reported by the Informitv Multiscreen Index rose by 6.90 million or 1.68% in the first quarter of 2016.

60 of the 100 leading pay-television services in the latest Multiscreen Index report showed net subscriber gains in the quarter.

The greatest quarterly subscriber gains were in the Asia Pacific region.

The top 10 services from the United States in the Multiscreen Index closed the first quarter with just 18,000 subscribers more than at the start of the year, but they were down by over 880,000 year on year.

Mobile, Gaming, Franchises, M&A

Chris DeWolfe’s SGN Buys ‘Marvel Avengers’ Maker TinyCo

By Reid Nakamura

TinyCo, the Andreessen Horowitz­-backed San Francisco studio is led by CEO Suli Ali, and is the company behind mobile games such as “Marvel Avengers Academy” and “Family Guy: The Quest for Stuff.” Ali will remain the leader of TinyCo’s 125-person staff, growing SGN to a size of 400 employees.

Founded in 2010 by DeWolfe with President & COO Josh Yguado and CTO Aber Whitcomb, SGN received a $130 million investment from South Korea’s Netmarble Games last July. The TinyCo’s aquisition marks the company’s third since December.

Links of Note

Product Hunt Does Product Marketing

Product Marketing: An essential part of any startup (even Snapchat). TV commercials, ads on the side of a bus, billboards, you know… the usual stuff. But it’s the little things that count:

Read more about Full Stack Marketing for Startups on Medium, and check out the full collection on Product Hunt.

Conferences of Note

Variety Sports & Entertainment Summit, July 14, Los Angeles


Fabric Notable Stories, July 1, 2016: Media M&A Fever, Vive Bucks, How To Beat OTT

Curated by David Bloom

Happy second half of 2016! Is it a holiday-getaway fever? A rush to have bragging rights at Herb Allen’s next Sun Valley MogulFest (trademark pending)? Whatever the cause, media/entertainment/digital media M&A deals and rumors of deals landed all over the place on Thursday.

I’m betting there’s more to come (perhaps some bargain hunting in an ailing post-Brexit English economy?) as another round of consolidation scoops up lesser players in the traditional space.

Whether that spills significantly into the digital and ad-tech spaces is another question. The Disney pickup of a stake in video-streaming powerhouse MLB Advanced Media has some significant implications in that sector. Will Disney pick up other tools and tech? Is John Malone’s latest shopping spree done? -DB

M&A, Pay TV

Lionsgate to Acquire Starz in $4.4 Billion Deal

By Etan Vlessing, George Szalai

The agreement, unveiled Thursday morning, is the culmination of on-again/off-again talks between the companies in which cable pioneer John Malone owns stakes. Malone, who also owns a big stake in Discovery Communications and is chairman of Liberty Media and Liberty Global, has talked about the need to boost the scale of smaller content companies amid pay TV consolidation and globalization.

Wall Street observers have said a combined Lionsgate-Starz could over time acquire further content companies that aren’t entertainment conglomerates. Analysts have long seen Starz signaling a possible sale to a bigger company as a precursor to a hookup between the cable company and Lionsgate.

M&A, Pay TV, Traditional Media

5 Possible Plays After Lionsgate-Starz Deal

By Paul Bond, George Szalai and Etan Vlessing

CBS and Viacom. Moonves the favorite to run a combined company, given Dauman’s feud with Redstones. A re-combined content powerhouse gets Viacom’s cable TV channels and Paramount, and becomes better able to compete with NBCUni, Fox and WB.

AMC. The owner of channels like AMC, SundanceTV, WE tv and IFC may well be among the next dominoes to fall for its top-quality content. With a market value of $4.1 billion, lots of buyers could find it relatively easy to swallow the pure-play content company famous for its cult dramas, including Breaking Bad and Better Call Saul.

Discovery. Could be a buyer or seller. Bernstein analyst Todd Juenger said Discovery, like most media companies, needs to reduce debt and expenses. Such savings could come easier as part of a larger entity.

M&A, Pay TV

M&A Activity Keep Entertainment Stocks Afloat at the Year’s Halfway Mark

By George Szalai

More than half of the 50 stocks tracked by The Hollywood Reporter fell short of the S&P 500 in the year’s first half. That index managed a 2.7 percent gain, despite a wicked, short-lived downturn after the U.K. voted to ditch the European Union.

But what kept some big names alive was M&A talk -— and Thursday’s big Lionsgate/Starz deal is the perfect example. Leading the charge downward was Lionsgate, whose shares fell a whopping 38 percent since the start of the year. But, acquisition target Starz fell 11 percent, and that could have been much steeper given it gained 6 percent after the deal was announced.

M&A, Pay TV, Streaming Video, Traditional Media

Disney Said to Buy Stake in $3.5 Billion MLB Web Unit

By Chris Palmeri, Scott Soshnick

Disney, the owner of ESPN and ABC, will also obtain a four-year option to buy an additional 33 percent stake in the digital arm of Major League Baseball. The deal underscores the importance of the video-streaming business to the future of ESPN, which has been losing viewers and advertising dollars to online media. ESPN has toyed with the idea of selling Web-only packages outside of the traditional cable-TV package, and Disney Chief Executive Officer Robert Iger is making deals to offer ESPN on Internet services such as Sling TV.

M&A, Tech, Music

Apple in Talks to Acquire Jay Z’s Tidal (Report)


Apple is exploring the idea of bringing on Tidal to bolster its Apple Music service because of Tidal’s strong ties to popular artists such as Kanye West and Madonna.

The talks are ongoing and may not result in a deal, these people said. Terms of the potential deal aren’t known.

DB: As Apple showed with $3B Beats deal two years ago, which was driven in part by the desire to be in business with Dr. Dre and Jimmy Iovine, the company invests as much in talent as it does in any tech.

M&A, Traditional Media, Tech, MogulFest

Media Consolidation Could be on Menu as Moguls Descend on Sun Valley for Allen Conference

By Ron Grover

But the topic of media consolidation likely will be served up at nearly every meal, according to media analysts and dealmakers. It’s a perennial discussion among the moguls in attendance but has taken on more currency this year as the media landscape tilted with the merger of Charter Communications (CHTR) and Time Warner Cable, the nation’s third- and second-largest cable operators, respectively, and by the acquisition of Cablevision Systems and Suddenlink by France’s Altice to create the fourth-largest U.S. cable operator.

Content companies need to have broadcast networks, sports rights or HBO to command steep prices in negotiations with cable or satellite operators these days, Wible said. Without them, that’s likely to force smaller companies such as AMC Networks (AMCX) , owner of the AMC and BBC America channels, and Food Network owner Scripps Networks Interactive (SNI), to find larger parents.

MCNs, Investment, International

Kin Community Raises $13.5 Million In Fresh Funding, Eyeing Push Into Australia, The U.K.

By Geoff Weiss

Women’s multi-channel network Kin Community, which represents bold-faced YouTube stars like Rosanna Pansino and Hannah Hart, has reportedly raised $13.5 million in a series D funding round. This brings total cash raised by the five-year-old, Santa Monica, Calif.-based company to $40.5 million, according to The Wall Street Journal, which was first to report the funding round.

The round was led by Emil Capital Partners. And, as funds will be primarily allocated toward international expansion, several investors were from outside the U.S., including Germany’s Tengelmann Group, Canadian TV company Corus Entertainment, and Australian digital publisher Allure Media.

VR, Investment

HTC Vive announces $10 billion VR Venture Capital Alliance

By Lucas Matney

Today, at the GSMA Mobile World Congress in Shanghai, HTC Vive announced a $10 billion initiative to put the investment weight of much of the industry on the back of itself and its partners, which include a number of VR-centric VC houses, in addition to more staple firms like Sequoia Capital and Redpoint Ventures.

In all, there will be 27 firms joining HTC Vive in the VR Venture Capital Alliance(VRVCA). Alvin Wang Graylin, China Regional President of VR at HTC, will head up the “Alliance.”

Ad Blocking, Digital Media

Consumer control and “common sense” key to tackling mobile ad blocking: IAB UK study


The study, conducted by Differentology, used a mixture of online surveys, consumer diaries and in-depth interviews to understand what consumers really think about mobile ads, so marketers can produce better mobile campaigns and reduce ad blocking. It revealed 10% of people currently block mobile ads – millennials accounting for 63% of this group.

  • Do’s = Keep ads simple, fun, short. Less frequent. Be creative. Be relevant.
  • Don’ts = Hijack or take-over the user experience. Omit x/skip button. Go straight to app store/other sites. Overload by frequency. Overload amount of data/ad size.

Programmatic, White Paper, Advertising, Video

Programmatic Video: A Spectrum of Automation


In order to effectively evaluate programmatic video solutions and the relative value they provide, industry practitioners need to first decouple the targeting, forecasting, transaction, creative delivery, and reporting functions from the broader offering and evaluate them individually. Given that these platforms and technical infrastructures evolve rapidly with shifting media consumption patterns and ad technology solutions, the goal of this document is to provide buyers and sellers with a framework to help them evaluate these features and functionalities during partner evaluation.

Advertising, Live Streaming, Social Media

Facebook Live Commercial Breaks? Examining the Next Stage for Live-Streaming

By Andrew Hutchinson

Live is in the first stage of the cycle right now, Facebook’s working to build a product that people love – and that presents its own challenges in live content. One of the biggest obstacles faced by other live-streaming apps has been content quality – you go onto any live-streaming platform right now and a lot of the options you see will be random, niche, low-fi broadcasts that don’t have any significant audience appeal. That then drives people away – if there’s not enough relevant content to keep people coming back for more, they won’t, simple as that.

As you can see (and as discovered by Moshe Isaacian), there are already measures built into the back-end code of Live to include the ability to add in commercial breaks. And that’s particularly significant when you consider the possibility of Live as an option to traditional TV.

Social Media, Emotions, Thumbs Down

Facebook users are rebelling against clickbait with one of the only tools they have

By Brian Fung

That makes some amount of sense. But Mosseri continued: “Another pattern we see is that they’ll like a story, click on it, and come back immediately because they feel deceived and un-like it. We do see that reflected in behavior.”

Apps, Social Media, Mobile, Something Else Entirely

Ghost in the machine: Snapchat isn’t mobile-first — it’s something else entirely

By Ben Basche

Snapchat is a true creature of mobile, a living, breathing embodiment of everything that our camera-enabled, networked pocket computer can possibly offer. And in its cooption of smartphones into a true social operating system, we see the inklings of what is beyond mobile. When I open Snapchat up to the camera, I can’t shake the feeling that the ghost is banging on the glass, trying to break out into the world.

They coined the term “authentically mobile” to distinguish services that not only are tailored for the mobile world, but who so thoroughly leverage the unique capabilities of mobile devices that they could literally not exist without them. Where mobile-first companies take the new, portable form factor and riff on things that were more or less possible but limited in some way on the desktop, authentically mobile companies are truly creating experiences that would either be impossible or entirely meaningless without a networked supercomputer in our pockets. A classic example of authentically mobile would be Uber, which without a location-enabled computing device always on our person (on both sides of the 2-sided marketplace), would almost certainly not exist.

Digital Media, Streaming Video

Disney’s “LOL” App Brings Short-Form Video To Kids

By Sam Gutelle

Mobile-friendly, short-form video platforms like Snapchat and Instagram are the way of the future, and Disney is making sure it gets a piece of that pie. The Mouse House has launched Disney LOL, on which it will share a plethora of its kid-friendly videos.

The videos featured on Disney LOL come from the media giants owned and operated properties, including its TV channels, Pixar, Marvel, and Star Wars. The app will also share gifs and Vines with its young users.

Linear TV, OTT, Traditional Media Strategy

Moody’s: To Beat OTT, Nets Must Abandon Linear Model

By Mike Farrell

But getting here won’t be easy. Moody’s says that shift will require that content providers unite to beat back the rivals they helped create by licensing their shows.

“The success of these OTTs has in large part been fueled by content licensed from the very industry heavyweights they are challenging,” said Moody’s senior vice president Neil Begley in a statement. “This is emboldening them to invest heavily in original, exclusive programming, and eventually bid more aggressively for streaming rights to major league sports.”

According to the report — Pay TV and Television Networks — US: OTT Invasion: Grand Bargain Required for Long-Term Sector and Credit Stability –to compete with OTT services and rapidly growing digital platforms for subscribers and advertising revenue, the networks must:

  • End their linear distribution model
  • Offer all programming on-demand with full stacking rights
  • Implement robust search and recommendation interfaces
  • Implement real-time targeted ad placement focused on the viewer instead of the program.

“Instead, based on the current trajectory, we believe that companies will go it alone, meaning change will be inconsistent, stability will erode as individual network churn rises, and operating performance will come under pressure for those that stumble,” Begley said in a statement. “This could result in potential for rating pressure for many notable industry players that cannot defend against the rising change.”

Traditional Media, Advertising, Upfronts

Yankee Doodle Dandy: Broadcast Upfront Could Close Before July 4

By Anthony Crupi

Fox and ABC have joined CBS and the CW in the “effectively done” category. As parity is the byword for this year’s bazaar, ABC’s results largely concur with the way things shook out for CBS, with CPMs (the cost of reaching 1,000 viewers) up as much as 10% and dollar volume up in the mid-single-digits versus 2015-16. Fox’s volume increase is expected to be more pronounced on a percentile basis, as it is building on a degraded base. (The broadcaster’s year-ago bookings were down 5%.) Meanwhile, it’s worth noting that every CPM hike for Fox cements its standing as the most expensive broadcast net on the dial, a function of its decade-plus run as the TV’s top source of viewers in the 18-to-49 demo. While the 2011-12 campaign marked the last time Fox won the annual ratings race, the gap between it and the top-rated network each year averages out to just four-tenths of a ratings point. Again: Parity is the byword.

ICYMI, Live Streaming, Advertising, Digital Media

Insights: Is Live Streaming Becoming A Real Business?

By David Bloom

Is the business, which broke into the zeitgeist a couple of years ago at SXSW, turning into an economically viable platform where an emerging set of creators and companies can build an audience and a living? I’d say yes.

A spate of smaller companies – including YouNow, Upclose,, Flurry,, and Kanvas – are among those trying to create their own unique spin on a live experience, for creators and sometimes for enterprise-level customers. I can’t guess their prospects. Pioneering streaming app Meerkat already blanched at the competition and pivoted out of the sector.

Advertising will have to adapt as well, with more all-show sponsors, branded content, graphic overlays and – just as in radio and podcasting – live-reads of sponsor messages. Facebook recently enabled branded content, but opposes “interruptive” pre-roll advertising in its feeds (the graphic overlays should be a way around this)., like Twitch, allows fans to “tip” a star with digital currency. It’s safe to say these business models will evolve quickly, and some sites and their ad-tech partners likely will find a foothold even in the face of Facebook’s vast scale and bank account.

Traditional Media, Social Media

RelishMix weekly assessment of social-media presence (Social Media Universe/SMU) for weekend’s wide-release movies:

TARZAN activity on social (daily views), especially on YT is noticeably stronger than THE PURGE (although a bigger SMU). BFG light.

RelishMIX Social Marketing Tracking  Studio Social Reach Social Activity Cast Activation #Hashtags
The Legend of Tarzan Warner Bros Good Good Moderate Light
The Purge: Election Year Universal Good Moderate Light Light
The BFG Walt Disney Good Moderate Light Light


RelishMIX Social Marketing Tracking SMU Facebook Fans Twitter Followers YouTube Views Instagram Followers
The Legend of Tarzan 88.5 35.9 12.7 35.6 4.3
The Purge: Election Year 114.2 18.3 3.7 92 0.2
The BFG 57.7 27.5 3.4 25.1 1.7



Sling TV Adds Several New Channels To Its Streaming Video Service

By Jake Krol @ CNET

Sling TV is adding a bunch of new channels to its streaming video service — but watching some of them simultaneously could be a challenge.

Among the new channels are popular, previously unavailable networks from the NBC and BBC family, including USA, Bravo, BBC America, Syfy and some regional Comcast Sportsnet channels. But Sling is keeping its channel offerings in two separate color-coded tiers: Sling Orange and Sling Blue.

Author: | Categories: Content Tags: ,

This Year’s Best TV Networks So Far

By Joe Adalian @ Vulture

The biggest trend in the TV industry so far in 2016 has, sadly, been the same as the one which shaped 2015: Viewership, for both broadcast and cable networks, continues to decline. This doesn’t mean it’s all death and despair in TV land, however. Live tune-in for TV shows is headed south, but when various on-demand platforms are included, Americans are actually consuming much more media content overall, including TV.

Author: | Categories: Content, Entertainment Tags: ,

Fabric Notable Stories, June 30, 2016: Live Streaming Goes Big, Jessica Jackley’s Crowdfunding Future, Nielsen Does Netflix

Curated by David Bloom

Bonus coverage: Heard Jessica Jackley speak last night, on the one-year release anniversary of her book, “Clay Water Brick.” Jackley is co-founder, former CMO and former board member of, the pioneering 11-year-old site that connects crowd-sourced lenders with entrepreneurs in developing countries who need micro loans as little as $25. Repayment rates are well north of 99 percent and Kiva donors can then reinvest the repaid loans in new projects.

The company is on target to pass $1 billion in loans later this year, though Jackley’s involvement is considerably more limited these days.

More recently, Jackley headed another crowd-funding site, ProFounder, for three years, and now teaches Social Entrepreneurship at my former employer, the USC Marshall School of Business. Expect a new venture (“a tool for people to contribute on what they care about”) from Jackley in the next few months. In the meantime, some key quotes:

  • A big part of Kiva’s success was not only allowing donors to loan money to entrepreneurs, but to let them loan to a specific entrepreneur for a specific project and amount (I’ve been a donor for years). That opportunity to invest in a narrative builds long-term engagement and emotional connection among donors willing to provide money that is repaid (to the donors) at no interest. “We were about providing this experience, about feeding this story about strength and empowerment. That was the basic idea of Kiva: here are these amazing stories. Would you lend, not give?”
  • It’s still early days in the world of crowdsourcing equity investments, after the SEC finally approved enabling regulations about a year ago. “People will figure out how to be innovative” with the options provided in the regulations. “I wish the process was simpler. I wish there was more trust. I think it’s a very good first step, but what is the right fit (for a company)? Do you want 1 million people to give you a dollar apiece? Or is what you do on Kickstarter (where equity isn’t available) better?”
  • If you think your entrepreneur’s journey has been tough, consider the man behind her book’s title: Ugandan refugee flees village with nothing after rebels kill nearly all his family. Begins a business literally by scratching the ground until he finds clay deposits. Starts making bricks. Saves enough to buy a brick form, so he can make more and better bricks more efficiently. Then saves enough to buy a kiln, so he can make even better, more valuable bricks. Now he’s employing several people and has bought a home. “What he did with so little blows me away. I think about entrepreneurs who are grumpy because they only raised $1.5 million or $2 million. I’ve seen people figure it out and that’s really meaningful to me.”

Crowdfunding conference: Long-time acquaintance Darren Marble, another crowdfunding pioneer with what is now called CrowdfundX, and two colleagues announced the Crowd Invest Summit, scheduled for December in Santa Monica. Here’s the release. “This will be the first large-scale event in the crowdfunding sector focused on companies and investors raising real money and closing actual deals. We want all Americans to know that any of them can become venture capitalists now.”

More data points: The event was hosted/moderated by Jason Nazar, who is restarting his Startups Uncensored monthly talks in Santa Monica with tech CEOs. Nazar founded and sold it in 2013 to Intuit. His new company,, is a competitor to GlassDoor, providing people a place to rate their companies and see how their pay compares to those of similar positions. After a considerable hiatus, the long-running series has now scheduled several months of talks in West LA/Santa Monica venues..

Also, Jackley’s husband, Reza Aslan, was present at the talk. Aslan, a professor of creative writing at UC-Riverside, has been a best-selling writer and media darling with his controversial deep readings of the history and birth of both Islam and Christianity. They’re quite the post-modern power couple.

More, more data points: After Jackley’s talk, I chatted with a nurse who specializes in reproductive endocrinology in a Beverly Hills clinic. Half their clients are wealthy Chinese nationals seeking in-vitro fertilization. And overwhelmingly those clients want boys, and want to be sure the implanted embryos are male, she said. With the loosening of the country’s One Child family-planning restrictions, now these families want two boys.

It’s a small and elite sample size, but suggestive of larger demographic challenges in a vast country with a middle class of 700 million people (i.e., more than 2X the entire United States). China birth ratios under One Child created a country where already there are 115 males per 100 females (in parts of the world without such restrictions and cultural prizing of male children, the balance is reversed, typically with around 101 females to 99 males).

If these wealthy families are suggestive in any way, particularly as IVF and family wealth become more common in China, the distortions in population will continue. So, food for thought: What does it mean to have a giant, aging, increasingly wealthy population with an excess of men who can’t find mates and who are intensely reliant on their smartphones and WeChat to conduct many parts of their daily lives (see my report last Friday from VidCon Day 1, especially the presentation by Magid Advisors President Mike Vorhaus)? Something to ponder as we head into the long holiday weekend.

Congrats to former MGM colleagues Bruce Tuchman and David Bishop, who are joining the board of TV data company Parrot Analytics.

Live Streaming, Advertising, Digital Media

Insights: Is Live Streaming Becoming A Real Business?

By David Bloom

Is the business, which broke into the zeitgeist a couple of years ago at SXSW, turning into an economically viable platform where an emerging set of creators and companies can build an audience and a living? I’d say yes.

A spate of smaller companies – including YouNow, Upclose,, Flurry,, and Kanvas – are among those trying to create their own unique spin on a live experience, for creators and sometimes for enterprise-level customers. I can’t guess their prospects. Pioneering streaming app Meerkat already blanched at the competition and pivoted out of the sector.

Advertising will have to adapt as well, with more all-show sponsors, branded content, graphic overlays and – just as in radio and podcasting – live-reads of sponsor messages. Facebook recently enabled branded content, but opposes “interruptive” pre-roll advertising in its feeds (the graphic overlays should be a way around this)., like Twitch, allows fans to “tip” a star with digital currency. It’s safe to say these business models will evolve quickly, and some sites and their ad-tech partners likely will find a foothold even in the face of Facebook’s vast scale and bank account.

Streaming Video, Journalism

Sure, people like online video, but that doesn’t mean they want to watch your hard news videos

By Laura Hazard Owen

A report released Tuesday by Oxford’s Reuters Institute for the Study of Journalism finds that “interest in video news does increase significantly when there is a big breaking news story.”

But the rest of the time? Online video news is less of a force than publishers might hope. The Reuters Institute’s Digital News Report 2016, which came out earlier this month, noted that only about a quarter of 50,000 respondents across 26 countries watch online news video in a given week.

Streaming Media, Ratings, OTT

Nielsen Unveils Streaming Ratings for ‘Orange is the New Black,’ ‘Seinfeld’

By Amol Sharma

The presentation cites three examples of shows that performed well—data that the TV studios were willing to share.

The fourth season of “Orange is the New Black,” a Lions Gate production available on Netflix, came out of the gate strong between June 17 and June 19. The premiere episode was watched by 6.7 million people in the U.S., which would be comparable to the second most-viewed cable drama on TV behind HBO’s “Game of Thrones,” while the second episode was watched by 5.9 million people, according to the data Nielsen presented to clients.

Reruns of “Seinfeld,” which are available on Hulu, reached 706,000 U.S. viewers in the first five days they were available, growing to 334,000 viewers on the fifth day from 186,000 on the first day, the presentation data showed.

Unsurprisingly, the audiences for streaming services tend to be younger than for traditional TV. Some 44% of streaming viewers of “Better Call Saul,” a production of Sony Pictures Television available on Netflix, are between the ages of 18 and 34, compared with 24% on traditional TV.

And the streaming juggernaut has said comparisons to traditional TV are difficult, since online viewing is all on-demand and stretches over longer time frames. Netflix’s service is global, and Nielsen’s figures only reflect U.S. viewing.

Social Media, Publishing, Content Marketing

Facebook is cutting traffic to publishers in favor of user-generated content

By Kurt Wagner

Facebook is tweaking its News Feed algorithm to prioritize posts that come from users’ family and friends, which means you’ll soon see more posts from actual people like your cousins or your college roommates.

But seeing more posts from friends and family also means seeing fewerposts from non-human accounts, specifically publishers like BuzzFeed or the New York Times, newsrooms that rely heavily on Facebook’s massive audience for web traffic and ad revenue.

The other is that tweaking the algorithm is a clear business move. If organic reach decreases for publishers, they may be more likely to pay Facebook to promote a post instead.

Social Media, Publishing, Content Marketing

Serving Our Public on Their Terms, on Facebook

By Jeff Jarvis

The better reaction to Facebook’s announcements would be to adjust how we do our work to better inform and serve Facebook’s users on their terms. As I learned at Vidcon, we have to see that in a social context, content is not an end in itself — the destination for a click — but a social token people use to their ends in their conversations.

Digital Content, Social Media, Live Streaming

Refinery29 is building a 10-person Facebook Live team

By Sahil Patel

Refinery29 publishes 15 live videos per week across its eight Facebook pages, including the main page as well as targeted sub-communities such as Short Cuts (for beauty tutorials) and Refinery29 Wellness. The team it’s building will be responsible for content and strategy across all of those pages.

The decision to create an entire team for Facebook Live comes as Refinery29 moves from experimenting with the format to creating more recurring content. Instead of simply using a smartphone or tablet, the company is also looking to do more polished live-streams shot with better-quality cameras. It’s also building a multi-purpose studio space with shooting more Facebook Live content in mind. All of this requires specialists, according to Refinery29 chief content officer Amy Emmerich.

Creators, Digital Content

What I Learned at Vidcon

By Jeff Jarvis

Despite its name and close association with YouTube, I don’t think Vidcon is really about video. It’s about relationships and communities in a way that no other medium can claim. The seventh annual Vidcon brought 25,000 people to Anaheim last weekend not to consume content but to commune around it.

The worldview of most of the execs on the third floor was still decidedly mass media: We make a product called content. It is our job to attract as big an audience — and we mean audience — to it as we can. We see people as metrics. We optimize for emotion (actual phrase). We try to fool Snapchat’s metrics by asking people to send us snaps we don’t actually care about. We try to fool Facebook’s algorithm into thinking we’re real people by including emojis and typos in our posts (wouldn’t it be easier just to be human?).

Ad Tech, M&A

S1s Expected Soon From AppNexus, The Trade Desk

By Zach Rodgers

Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details.

In the case of The Trade Desk, the company may already have filed confidentially under the SEC’s “emerging growth” rules, according to sources. Those rules allow companies in rapid-growth sectors to keep the details of their financials quiet in the run up to their IPOs, for competitive reasons.

AppNexus has not filed its S1 yet but has been working for the past year to prepare for that outcome, as AdExchanger previously reported.

Digital Media, Investment

Male-Oriented Web Publisher Woven Digital Raises $18.5 Million

By Mike Shields

Woven Digital, which owns a stable of young male-focused websites like BroBible and Uproxx, has raised $18.5 million in series B funding to invest in more video production and more content verticals.

The funding round was led by WPP Ventures, an investment arm of WPP. Other investors include Institutional Venture Partners and Advancit Capital.

Traditional Media, Digital Content

Time Inc. CEO: ‘I hadn’t even gone to the MySpace website before we bought the company’ — ‘but it’s a pretty good website’

By Lara O’Reilly

Ripp said: “The whole point of MySpace is it gave you permission to reach 1.2 billion people. You combine that with the permissions Time Inc. has from its audiences: We reach 250 million adults in the US. We basically reach 80% of the adults anyone is trying to reach with the permissions that we have to reach them and track them and follow them, so MySpace has really been all about permissions.”

“By thinking of ourselves as a content company, we now distribute on social, on video, on digital — our digital audience is up 83% in the last two years — and it’s because we redefined ourselves by not only focusing on print. Print is still very effective, we now know it’s very effective as an advertising vehicle. It’s still an important part of our business, but it doesn’t mean we have to ignore all these other parts. It’s not one or the other.”

Time Inc. published around 40,000 videos this year and has created new mobile ad units that are “much more engaging and a lot more fun,” in a bid to break away from the “annoying” ads that consumers are increasingly blocking.

As for the types of companies Ripp does think might add value to Time Inc., he said he was interested in native content products and more ad tech.

Mobile, Advertising

MRC Says Mobile Ads Take Too Long to Load

By Mike Shields

According to the Media Rating Council—the ad industry’s overseer of research methodology—ads on average take five seconds to load on mobile websites and apps. That’s roughly twice as long as it takes for ads to render, meaning that they appear in full, on desktop websites.

There are a number of factors contributing to mobile advertising’s sluggish nature, said Mr. Ivie, such as bandwidth and network speeds. But in general, mobile ads are too heavy, he said.

Graphic On-Site Off-Site News Consumption by country



The Art of Recognizing Good Ideas

And why managers are so bad at it

By Rebecca Rosen

So why is this? Why do managers tend to find flaws, not reasons for praise? To answer that, Grant turns to the example of Seinfeld, which was rejected by executive after executive at NBC before Rick Ludwin, who didn’t work in sitcoms, to say, as Grant paraphrased it, “you know, I realize that this show makes no sense and it’s really about nothing, the plotlines never get resolved, and you can’t identify with any one of the characters. But it made me laugh and that’s what a sitcom is supposed to do.” The managers, by contrast, were too focused on whether Seinfeld looked like what had succeeded in the past to recognize its novel brilliance. Years of experience had trained them to believe that a certain type of show would be successful, and biased them against something that broke that mold.

One conclusion from this would be to eliminate managers from certain decision-making processes. But since that’s not typically possible, perhaps instead managers can be taught to think like peers, and Berg found that that can be done—and relatively easily. “All he did,” Grant explained, “was he asked managers to spend five minutes brainstorming about their own ideas before they judged other people’s ideas.” That, Grant said, “was enough to open their minds. Because when they came in to select ideas, they were looking for reasons to say no. Get them into a brainstorming mindset first, and now they’re not thinking evaluatively, they’re thinking creatively.”

Pay TV, Digital Media

Sony’s Vue Web TV Service Said to Surpass 100,000 Subscribers

By Lucas Shaw

The service has been adding customers at a faster rate since Sony began a nationwide rollout in the U.S. three months ago, said the people, who asked not to be identified discussing private figures. Sony, based in Tokyo, declined to comment on the number. One person put the total near 120,000.

Graphic US HH Internet-only TV services

Internet, Statistics

Akamai’s State of the Internet Report

By Akamai

Drawing on information from the Akamai Intelligent Platform, the State of the Internet Report provides an unhindered view into today’s online trends. Our latest edition provides a unique perspective into the most significant findings from Q1 that will help you gain actionable business insights. Download the report now to learn:

  • Which country leads in IPv6 usage
  • The global leaders for connection speeds and broadband adoption
  • The rate of decline of IPv4 addresses
  • The percentage of IPv6 requests made by each mobile provider

Traditional Media, Digital Content

Marc DeBevoise Named CBS Interactive President, COO

By Tony Maglio

More generally, DeBevoise will lead strategy and operations for all of CBS Interactive’s 25-plus brands in entertainment, sports, news, technology and gaming and media, among other verticals. He’ll continue to run the digital media businesses of the CBS, including the development of original content for digital platforms.

VR, Sports, eSports, Gaming

Sacramento Kings Exec Explains Why Team Is Exploring VR, Video Games And ESports

By John Gaudiosi

At the Kings, we are huge believers in VR. In fact, last year we announced a strategic investment in VOKE, a leading VR innovator. We believe this technology has enormous potential and the possibilities for its application are endless.

We were the first team in the NBA to experiment with VR two years ago to help us provide fans, potential sponsors and ticket holders an opportunity to experience the innovative design features of our new arena, Golden 1 Center (opening in October), in an innovative and creative way. It powered our ability to completely sell out of all suites, courtside seats, and club spaces largely before construction even commenced.

VR, Traditional Media

How Sony Plans to Incorporate Virtual Reality Into Its Movie Business

By Jonathan Vanian

Sony Pictures Entertainment, the U.S. entertainment subsidiary of Sony Corporation, is doubling down on virtual reality initiatives by appointing an executive to a new role specifically tied to creating virtual reality content for the company’s motion picture group.

Jake Zim, who was previously the senior vice president of digital marketing, will become the senior vice president of virtual reality, according to this week’s announcement. Zim previously worked on VR marketing for the company’s films, including a recent VR promotion for the new Ghostbustersmovie coinciding with its release.

Programmatic Advertising, Traditional Media

Programmatic TV Ad Spending to More Than Double This Year

By eMarketer

Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this year.

Publishing, Adblockers, Security

What media companies don’t want you to know about ad blockers

By Trevor Timm

Advertising networks have served malware onto the computers of unwitting news readers over and over in the past couple years. Ads on Forbes, for example, attacked their readers in January, right after the magazine forced readers to disable ad-blocking software to view its popular annual “30 Under 30” feature. As Engadget reported, “visitors were immediately served with pop-under malware, primed to infect their computers, and likely silently steal passwords, personal data and banking information.” It wasn’t the first time this had happened at Forbes, either. And it’s not just in the US. A couple months ago, almost every major news site in the Netherlands served malware through its ads to its users.

Creators, Content Marketing

PewDiePie Aims To Quell YouTube Clickbait By Debunking Thumbnail Tactics

By Geoff Weiss

So how does one crack down on such a trend? Kjellberg’s suggestion is simple: by spoiling popular devices employed by creators that emptily serve to amass eyeballs.

These include: thumbnails promising sexual or violent content that never arrives; a question mark in a title — which, according to Kjellberg, means the statement is automatically untrue; makeup or photoshopping used to fake injuries; hyperbolic phrases like ‘cringiest’, ‘extreme’, and ‘I can’t believe’; and ‘Storytime’ video titles that aren’t actually about the storyteller. One creator posted a video titled My Friend Died Because Of Me, Kjellberg notes, that was actually a retelling of the story of Easter.


How Facebook Prioritizes Your News Feed

By Kurt Wagner Recode

Facebook’s News Feed is one of the most powerful media streams in the world. It’s one of the core sources of information for 1.65 billion people worldwide, and whatever Facebook prioritizes in News Feed is what publishers often prioritize in their newsrooms.

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SeaChange Releases New Multiscreen Platform

By Jeff Baumgartner @ Multichannel News

SeaChange said initial deployments of the latest Adrenalin is underway with “several large video service providers,” include those that are converting from the vendor’s previous-gen Axiom VOD systems.

On the binge-watching front, Adrenalin has added bookmarking and entitlements, which lets viewers pause a series on a mobile device and resume it in at the same fram on a set-top box, or share a TV series with family members using other devices.

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