Entertainment Archive

BidSlate and Premiere Digital on Filmmaker Distribution Platform

By Dave McNaryVariety

Deals completed include a partnership with Hoopla digital for 20 titles to be distributed in 1,500 libraries across North America; a 12-title deal with Direct TV broadcaster Shorts TV; a multi-title agreement with France’s newly launched Museum Channel; and deals with Germany’s Little Brother Films GmbH and Hong Kong’s UA Cinemas Circuit Limited.

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ShortsTV launches on YoufoneTV

By Robert BrielBroadband TV News

ShortsTV brings audiences professionally produced live action, animation and documentary short movies from the Netherlands and around the world, including hours of award winning and star-studded shorts. ShortsTV also creates its own original programming, putting the spotlight on both emerging and established talent and bringing viewers into the fast-paced world of short filmmaking.

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ShortsTV and it’s programming deal with BidSlate.

By Nico FranksC21

Shorts International-owned network Shorts TV has agreed a programming deal with US distribution outfit BidSlate.
The three-year non-exclusive deal covers 11 titles and includes shorts such as A Chance in Hell (1×35′), Decay (1×15′) and PagPag (1×15′) alongside web series The Hotel Barclay (13×10′). It spans territories including North America, Europe, the Middle East and Africa and comes after Shorts International revealed its intention to expand the reach of ShortsTV earlier this year.

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‘Abji’ wins Best Award at US festival

By Mehr News

Being a hub for many returning filmmakers each year, they have expanded as an Official Distributor to SHORTS.TV and they also program Feature Films at a number of Indie Theaters.

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Twitter Chat Co-Hosted by Rep. Johnson and ShortsTV CEO Carter Pilcher

By Broadcasting & Cable

Joined by ShortsTV CEO Carter Pilcher (@ShortsTVUS) and award-wining Baltimore filmmaker Mecca Amoni Michele Lewis and her partner Erin Gaddis, Johnson (@RepHankJohnson) and his guests fielded 10 questions around the importance of diversity in film and the media and how to forge change moving forward.

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Insights: Dancing in the Era of Peak OTT/TV

By David BloomTubefilter

And then there’s DanceOn, once a pioneering MCN that has evolved into a programming brand creating a wide range of original content built around its deep connections in the worlds of dance and music. Based in Hollywood, the company is still headed by CEO and co-founder Amanda Taylor, a self-proclaimed “musical theater nut” who first worked in dancer and choreographer management. “It’s a huge vertical, and dance is one of the original passion points,” Taylor told me recently. “We have 100 million followers and 1 billion monthly views” of the company’s videos on YouTube, Musical.ly, Facebook, Instagram and just about every other online outlet.

Author: | Categories: Entertainment, Music Tags: , , , ,

Today’s Podcast: Scott Dawson’s Injury, Sienna Calling Out Charlotte and Our Chat With X-Pac

By Ryan Satin Pro Wrestling Sheet

The 2-hour replay of Wrestling Sheet Radio can be heard on Dash Radio or by downloading full, unedited MP3s on Patreon for just $5 a month. This week’s extra chat is about the uproar over Joey Ryan dick-flipping Mick Foley and Lio Rush no-selling a ladder spot.

The Drum is Calling Festival in Numbers

By  NationTalk 

Festival guests were greeted by 200 volunteers. Among those involved in the production the event were the eight apprentices from Canada 150+’s Aboriginal Production Apprentice Program. This program was launched with the support of eight employer partners: Brandlive, Coastal Jazz and Blues, Gear Force, Great Northern Way Scene Shop, Riggit Services Inc., Scene Ideas.

Highlights of ShortsTV Again at The Dutch Film Festival

By Drimble

ShortsTV organizes this year the The Pitch competition at the Dutch Film Festival. Do you have a great idea for a short movie? At The Pitch, as a filmmaker you can pitch your idea for an expert jury and give you a chance of € 5,000, – production budget and broadcast of your movie

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Watch Facebook?!?

By Jason Damata @ TVREV

I’m also very excited about the leveling of the production playing field. Now (presumably) smaller outfits with good ideas and compelling value to audiences (Cheddar, Refinery, DanceON) will have an easier time testing show formats with an audience without having to kiss up to some asshat at the Ivy.

ShortsTV adds BidSlate titles

By Nico Franks @ C21 Media

It spans territories including North America, Europe, the Middle East and Africa and comes after Shorts International revealed its intention to expand the reach of ShortsTV earlier this year.

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Justice Short Film Competition Winners: Erin Gaddis and Mecca Amoni Michelle Lewis

By Broadcasting & Cable

NAACP Convention- This week, the audience at the NAACP’s 108th Annual Convention in Baltimore, MD selected JustUS: Living with a Criminal Record as the winning short film in the NAACP-ShortsTV “Champions for Justice” short film competition. This team earned the most votes and will receive a $7,500 budget to produce an extended documentary that will air on ShortsTV. The NAACP and ShortsTV collaborated to create the “Champions for Justice” competition as a program that would continue as a sustainable program each year going into the future.

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Amazon Pushes Further into Gaming

By Retail TouchPoints

Upon joining the game development cloud services arena, Amazon built services such as Lumberyard, a free game engine integrated with AWS, and GameLift, for deploying and managing servers for multiplayer games.

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Baltimore Filmmaker Wins ShortsTV and NAACP Competition

By Chris Kaltenbach @ The Baltimore Sun

“JustUS” was one of three films competing for the prize of $7,500 to create an “extended documentary” that will air on ShortsTV, which created the “Champions for Justice” program with the NAACP. Each of the three films was created by a two-person team, with one each addressing the subjects of police violence (one of the filmmakers working on that topic was Shaqueal Wilson, also of Baltimore), the “school-to-prison pipeline” and living with a criminal record.

Author: | Categories: Entertainment, Uncategorized Tags: , , ,

DanceOn Sees More Demand for Premium Content

By David Bloom Tubefilter

A couple of people I talked with, including DanceOn CEO and co-founder Amanda Taylor, talked about the jump in spending and production values, even for companies such as DanceOn that are products of YouTube’s early, user-generated MCN days. Where a heavily produced and edited 5-minute YouTube video from one of her site’s creators might cost as much as $5,000 per minute of programming to create, premium content from DanceOn these days for several upscale outlets might cost as much as $25,000. That 5X multiple seems to be a widely shared metric these days.   “What we’re seeing is more and more demand for premium content,” Taylor told me. “Originally that was just Netflix but we’re seeing more and more outlets going there. Audiences want both. They want to be part of the social video experience, they want to watch it and participate in it. But they also want a more lean-back experience.”

So You Think You Can Dance

By Camille HeimbrodInternational Business Times

In addition, “So You Think You Can Dance” isn’t the first time that Ishimoto has worked with Lythgoe and contemporary choreographer Travis Wall. The teenager previously starred in the YouTube-produced series of Lythgoe and the DanceOn digital media company. Ishimoto also trained under Wall’s original touring production, “Shaping Sound.”

Author: | Categories: Entertainment, Social Media

The Sheet Podcast — Kurt Angle/Triple H Rumors, Four Wrestlers Cleared And A Chat With Jervis Cottonbelly

By Pro Wrestling Sheet

The entire 2-hour episode can be heard FOR FREE this week to give new listeners a taste of our Dash Radio show — which can also be heard at your leisure by subscribing to the Wrestling Sheet Patreon.

The Sheet Podcast – Cornette Vs. Russo In A Fight, WWE’s UK Plans And Ex-TNA Stars Sign With NXT

By Pro Wrestling Sheet

The entire 2-hour replay of Wrestling Sheet Radio can be heard on Dash Radio or by downloading full, unedited MP3s on our Patreon by donating $5 a month. This week’s extra chat is about Lana debuting on SmackDown Live, then getting a title shot.

Fabric Notable Stories, July 8, 2016: Fanatical Video Viewers; Facebook Kills Questions, Techxit

Curated by David Bloom

Wondering where that big bump video views came from in Nielsen’s latest look at who’s watching what? Well, Alex Taussig, a partner with Lightspeed Venture Partners, has a great piece looking at who’s doing the viewing, and where the next (and probably last) big bump will come from: those driverless cars with bored passengers.

Speaking of meals, the Sun Valley Mogulfest continues with expectations of more deal-making, plus the frozen IPO market may be thawing, says a prominent (and decidedly hopeful) investor. And while Facebook grapples with what difficult video will be shown on its site, Snapchat gets sued over partners’ allegedly lewd images and TV news remains the go-to source for many (but it’s changing). -DB


Digital Media, Statistics

The fanatics of online video are growing the pie

By Alex Taussig, partner at Lightspeed Ventures

https://medium.com/lightspeed-venture-partners/the-fanatics-of-online-video-are-growing-the-pie-b94bc5b4569f#.3w1l55s4t

Too often, the discussion of digital media centers around new players stealing share from older ones — assuming the pie is fixed. Nielsen recently demonstrated evidence to the contrary. The pie of total video minutes has actually grown substantially due to a group of users I’ll call “internet fanatics.” (I’ll draw much of my data below from Nielsen’s Q1–2016 Total Audience Report, which I’d encourage you to read for more detail.)

This additional hour came almost entirely from increased smartphone (37 min), tablet (12 min), and internet on PC (10 min) usage. Surprisingly, the increase in internet video across all platforms has not cannibalized the older mediums, with the exception of live TV, which continues to drop. Instead, the size of the video pie has grown by 10% in only a year.

The story of the growing video pie is that a small, but extremely active group of smartphone and tablet users are consuming massive amounts of video. Somehow they are finding the time, outside of their other sources of video, to consume this additional channel.


Publishing, Traditional Media, News

For News Content, TV Is Still King

Americans are increasingly accessing news online through websites, apps and social media services also

By Jack Marshall

http://www.wsj.com/articles/for-news-content-tv-is-still-king-1467913265

The Washington-based think tank surveyed over 4,600 U.S. adults between January 12 and February 8 who are members of its “American Trends” survey panel, and found 57% of respondents said they regularly consume TV news. Meanwhile, 38% of respondents said they often get news online; 25% from radio and 20% from print newspapers.

Of all the news media examined in the survey, Pew suggested print newspapers are perhaps in the most precarious position. As of early 2016, just 20% of U.S. adults often get news from print newspapers, Pew’s research suggests, down from 27% in 2013.


MogulFest, M&A, Traditional Media

Media Moguls Talk Deals at Sun Valley

A wave of deal-making may be in the offing at the annual Idaho retreat

http://www.wsj.com/articles/media-moguls-talk-deals-at-sun-valley-1467928553

Getting bigger could help content players get their programming on traditional and new media platforms, giving them more leverage against distribution giants like Comcast and the behemoths that have emerged from the mergers of AT&T Inc. and DirecTV, and Charter Communications Inc. and Time Warner Cable Inc.

Potential targets could include the likes of AMC Networks and MGM as well as Scripps Networks Interactive, analysts have said.

Although there is constant speculation that a tech giant will make a play for a media company, Mr. Diller said those who go down that road do so “at their peril.”


Investment, Tech

Unicorns get funding, little start-ups less so

By Jon Swartz

http://www.usatoday.com/story/tech/2016/07/07/vc-report-unicorns-landing-funding-start-ups-detriment/86779512/

Such is the climate in the venture-capital world that unicorns — dozens of privately-held start-ups valued at more than $1 billion — are gobbling a higher percentage of VC-funded investments in the U.S., according to a report Thursday from market researcher PitchBook Data.

A record 39% of capital investments, or $8.78 billion, went to unicorns in the second quarter, more than double the $4.06 billion (20%) in the same quarter a year ago.


Investment, Tech, Exit

Marc Andreessen Predicts A Lot More Tech IPOs

By Leena Rao

http://fortune.com/2016/06/14/andreessen-horowitz-ipo/

“We believe the pendulum has gone too far against going public,” he said at Bloomberg’s technology conference in San Francisco on Tuesday.

Andreessen, a high-profile Silicon Valley investor and former Netscape co-founder, said that tech IPOs would pick up in 2017 and 2018. Many startups, he said, are already in the process of getting ready and that IPO filings will therefore pick up.

Andreessen also said that artificial intelligence would be the next battleground for both large companies and startups. “Amazon has lapped everyone in AI this year,” he said, referring to the e-commerce giant’s success with its virtual assistant and home automation device Echo. “Amazon has set a new benchmark.”


Livestreaming, Social Media

How to Live-Stream Like a Pro on Facebook Live

By Stephen Baldwin

http://www.socialmediatoday.com/social-business/how-live-stream-pro-facebook-live

But let’s say you’re working for an agency, or an educational institution, a ball team, a software company, or a news organization. Chances are that you’d like to create a better, higher quality video impression on Facebook than what’s possible via a basic mobile phone or desktop webcam. To do this means using a professional camera, and may also entail a pro audio set up as well (for example, to livecast a panel discussion, you’ll need multiple microphones and a mixer).

Fortunately, Facebook makes it easy to plug the output of your pro-level video and equipment into Facebook, making it viewable by Facebook’s huge audience.


Social Media, Demographics

The winners and losers of Snapchat’s new Memories feature

By Garrett Sloane

http://digiday.com/platforms/winners-losers-now-snapchat-growing/

Snapchat is going mainstream. While that might ruffle hardcore users, brands and advertisers should find the app more welcoming. As Fleetwood Mac once sang: Even children get older. And Snapchat’s getting older too.


Social Media, Demographics

Snapchat’s user base is getting older: How should marketers respond?

By Patricio Robles

https://www.econsultancy.com/blog/68042-snapchat-s-user-base-is-getting-older-how-should-marketers-respond/

First, even if the risk of a young user exodus is small, changing demographics could prompt changes in behavior on Snapchat.

For example, older users might exhibit different usage patterns than younger users, or younger users might alter how they use the app to deal with the “my mom is on here” phenomenon.

Some of these behavioral changes could be of importance to marketers as they work to create effective Snapchat campaigns.


Social Media, Litigation

Snapchat Sued for Exposing Kids to Media Partners’ “Sexually Offensive Content”

By Eriq Gardner

http://www.hollywoodreporter.com/thr-esq/snapchat-sued-exposing-kids-media-909096

The putative class action was filed on Thursday in California federal court by Mark Geragos, the same attorney who is a popular talking head on the media circuit. He’s now representing a John Doe and 150 million other Snapchat users in a complaint that alleges violations of the Communications Decency Act as well as other laws.

Specifically, the legal action takes issue with Snapchat Discover, by which users come across content from “media partners” including Buzzfeed, Vice and MTV. According to the complaint, Snapchat helps curate the content and “exercises direct control over its editorial content and what is published to the consumer.” The lawsuit adds that Snapchat’s “terms of service” lack warnings about offensive content on Snapchat Discover.

DB: Snapchat may be getting older, but clearly not fast enough to avoid this possible class-action suit from a prominent lawyer often seen commenting on TV about legal cases.


Social Media, Censorship

Facebook Decides Which Killings We’re Allowed to See

By Joseph Cox and Jason Koebler

http://motherboard.vice.com/read/philando-castile-facebook-live

As Facebook continues to build out its Live video platform, the world’s most popular social network has become the de-facto choice for important, breaking, and controversial videos. Several times, Facebook has blocked political or newsworthy content only to later say that the removal was a “technical glitch” or an “error.”

In April, for instance, Facebook temporarily blocked six pro-Bernie Sanders groups and five groups supporting Filipino politician Rodrigo Duerte. It elected to leave up a video depicting the murder of its videographer, Antonio Perkins, but removed a live video uploaded by ISIS sympathizer Larossi Abballa, who filmed himself after murdering two people in France. Facebook has also removed images of women breastfeeding and images of breast cancer survivors’ mastectomies.


Messaging

How Facebook’s Messenger Became a Popular Mobile Messaging Service  

By eMarketer

http://www.emarketer.com/Article/How-Facebooks-Messenger-Became-Popular-Mobile-Messaging-Service/1014178

Facebook Messenger will have 105.2 million active users in the US this year. Four out of 10 mobile phone users will use it, making Messenger the leading over-the-top (OTT) mobile messaging app, as explored in a new eMarketer report, “Facebook Messenger: Strategies for Customer Service, Ecommerce, Content and Advertising” (eMarketer PRO customers only).


Streaming Media

‘How I Sold My Web Series to Netflix’: The Director of ‘EastSiders’ Explains His Secret

By Kit Williamson

http://www.indiewire.com/2016/07/eastsiders-lgbt-web-series-sold-netflix-kit-williamson-1201701822/

After the first two episodes went viral, we launched a Kickstarter to finance the remainder of the first season. We were then approached by Viacom’s LGBT cable channel Logo about premiering the new episodes on their digital platform. Shortly after debuting on Logo, we were picked up for DVD and VOD distribution by Wolfe Video, an LGBT indie film distributor, and Logo broadcast the entire season on cable as a TV movie. We returned to Kickstarter to raise over $153,000 to shoot a second season. We’ve been able to broker TVOD (Transactional Video On Demand) deals for both seasons, including an exclusive window on Vimeo On Demand, and SVOD (Subscription Video On Demand) deals with several services for Season 1, and I’m thrilled that Season 2 will be exclusively available on Netflix, the world’s largest SVOD service. Through this process, I’ve learned a great deal about the world of acquisitions, and these are the four biggest pieces of advice I can offer anyone looking to sell a series to these platforms.


Techxit, Brexit, International

What startups should expect from the Brexit fallout

Some tips from Index Ventures.

By Noah Kulwin

http://www.recode.net/2016/7/6/12106142/startups-expect-brexit-index-ventures

  • London was previously the startup capital of choice in Europe. Index cautions that tech companies should look elsewhere for talent and office space as events proceed; think Dublin, Amsterdam or Berlin.
  • Index is advising that the most likely (but hardly guaranteed) outcome is that the EU will negotiate with the U.K. to allow the free movement of labor, if not necessarily the free movement of people. The worst-case scenario, however, is that the negotiations stall out before the exit is supposed to happen and the U.K. loses access to the all-important EU single market.
  • Though it might be more costly to do business in the U.K. because it’ll be harder to get other European talent, the flip side is that certain costs — property and currency, in particular — might go down.
  • In order to compensate for Brexit, the U.K. government might offer startups and other firms a bunch of carrots for opening offices in the country.

Digital Marketing, Online Media

5 Top Trends for Digital Marketing in 2016

What the Experts Say Will Happen in the Rest of the Year

By Jonathan LaCoste

http://www.inc.com/jonathan-lacoste/5-top-trends-for-digital-marketing-in-2016-.html

Consumers no longer think personalized marketing is creepy. In fact, 73% of them prefer brands that use information to personalize their shopping experiences. Why? Because consumers demand immediacy and expect brands to meet their context.

“Personalization can result in a better user experience,” Berke said. “Whether it be marketing or in-app or on-site experiences, you can tailor those based on what you know about that user and that can result in a much better relationship with that customer.”

Personalization also gives marketers more freedom with their content – they don’t have to stick to a rigid content schedule organized by theme. And that freedom is a good thing, according to Brian Solis, a top analyst at Altimeter Group.


Traditional Media, Olympics of Challenges

NBC Sports Execs Express Optimism in Spite of Problem-Plagued Rio Olympics

By Marisa Guthrie

http://www.hollywoodreporter.com/news/zika-protests-dismembered-body-parts-907913

There were “concerns about security, concerns about infrastructure,” Tirico told THR. “And the reality of a city that has opulence in one spot and a very short distance away families living in favelas and the moral question of spending for a global event. As we got closer to the game there was a very pull-it-together spirit from the Brazilians. They don’t want their country to look bad on the global stage. They’re very proud of their heritage and their country.”

The sports division currently has 150 on the ground in Rio; that number will swell to about 2,600 once the network is fully staffed. All employees have been given detailed tutorials on local customs, regulations and information on how to remain safe.


Traditional Media, Advertising

NBC Packages ‘SNL’ With Primetime Programming in Upfronts, Wins Big Price Hikes

By Jeannine Poggi

http://adage.com/article/special-report-tv-upfront/nbc-puts-snl-ad/304860/

The peacock is selling the 42nd season of “SNL” as part of its primetime package during the upfronts, instead of grouped with other late-night fare, where it has previously lived, according to several media buyers and people familiar with negotiations.

Advertisers aren’t balking at “SNL” hikes in the cost to reach 1,000 viewers, an industry standard known as CPMs, up as much as 20% to 40%, according to a media buyer and person familiar with the negotiations.


Digital Media, Music

Fusion is launching a new website about music news and social justice called TrackRecord

By Noah Kulwin

http://www.recode.net/2016/7/7/12118002/fusion-univision-launch-music-news-site-track-record

TrackRecord will be overseen by Univision Music exec Jordi Oliveres, and the site’s managing editor is Jeff Ihaza. Ihaza has previously written for places like The Fader, Gawker and the Awl (including this excellent piece on the content farms of rap stars like Waka Flocka Flame).

TrackRecord is just the latest in a series of digital plays from Univision, including the $27 million it paid for a majority stake in satirical news site the Onion late last year. Univision kicked the tires on investing in Gawker Media late last year as well, and the company has been frequently floated as a potential bidder in Gawker’s bankruptcy auction this summer.


Publishing, Fintech, Acquisitions

Digiday Media acquires Tradestreaming, a B2B fintech publication

By Paul Kontonis

https://www.linkedin.com/pulse/digiday-media-acquires-tradestreaming-b2b-fintech-paul-kontonis

According to CB Insights and KPMG’s Pulse of Fintech 2015 in Review Report, $13.8 billion in VC funding was deployed to fintech companies globally, more than double the value of VC investment in fintech in 2014. Fintech investment has continued its ascension in 2016. According to Accenture, global investment in fintech startups in the first quarter of 2016 grew 67 percent year-over-year to $5.3 billion. Since 2010, over 2,500 companies have received $50 billion in investments to change the flow of money.

Tradestreaming is for those obsessed with the changing nature of money including banks, asset management, brokers, collaborative finance, fintech investors and lending institutions. The media brand will chronicle, analyze and understand technology’s impact on finance and how it’s changing the business through creating content, services and community that foster interaction between finance and technology industries.


Conferences of Note

O’Reilly Artificial Intelligence, Sept. 26-27, New York City http://conferences.oreilly.com/artificial-intelligence/ai-deep-learning-bots-ny

O'Reilly AI Conference screen grab

Fabric Notable Stories, July 6, 2016: Snapchat Remembers, Mobile Olympics, Don’t Forget Africa

Curated by David Bloom

So, Snapchat is ephemeral, huh? After years of telling us it zapped everything, Snapchat has rolled out Memories, to let you keep and share at least some of those Snaps. Seems against brand, but the company has been iterating from its strong points lately on seemingly every front. Maybe this is another one.  -DB


Social Media, Mobile,  #NeverForget

Snapchat introduces Memories: a searchable, shareable archive of your snaps

By Casey Newton

http://www.theverge.com/2016/7/6/12102294/snapchat-memories-private-snap-archive

Memories, which begins rolling out today on Snapchat for Android and iOS, is a new section of the app that you access by swiping up from the camera screen. In the past, you’ve been able to save your photos, videos, and stories from Snapchat to your phone’s camera roll. (“Stories,” of course, are what Snapchat calls the rolling 24-hour collection of photos and videos that you take throughout the day.) Now you can save them to Snapchat’s servers as well, and revisit them later in the Memories section of the app.

Memories also includes a section called “My Eyes Only” where you can put embarrassing or explicit snaps that might accidentally kill your grandma, if she ever saw them. You have to type in a PIN code to access those memories, and if you forget your PIN, Snapchat won’t recover the images. The company says Memories started from the observation that people often tell stories in person by physically sharing their phones with one another, letting them swipe through photos of a vacation, or prom, or some other event. My Eyes Only is meant to allow people to share their phones with one another more comfortably.


Social Media, Mobile

Inside the Newest Snapchat Megatrend

Geofilters are the new hashtags

By Molly McHugh of The Ringer

https://theringer.com/geofilters-are-the-newest-snapchat-megatrend-38cc2035cfef

…now an entire cottage industry is cropping up around geofilters: freelance designers and small companies exist entirely to create geofilters, and to help you do it, too. A custom geofilter is the new custom hashtag: Your event, office, party, or fraternity better have one. And given that they aren’t free to submit, the geofilter community is happily lining Snapchat’s pockets.


International, Mobile, Video, Social Media

An 11-Month-Old Snapchat Copycat App Called ‘Snow’ Is Exploding Across Asia

By Geoff Weiss

http://www.tubefilter.com/2016/07/05/snapchat-copycat-app-snow-exploding-in-asia/

Snow, which enables users to send disappearing messages, compose sequential video stories, and even transform their appearance via live selfie filters, has been downloaded a total of 30 million times.

Snow, which launched internationally last September, is the creation of South Korean app maker Naver, which is most famous for Line, a dominant messaging app in Japan.


Digital Media, Investment, Creators

Four L.A. start-ups hunting for online video stars raise a combined $56 million

By Paresh Dave

http://www.latimes.com/business/technology/la-fi-tn-la-tech-0705-20160703-snap-htmlstory.html

All Def Digital, Thoughtful Media Group, Kin Community and Woven Digital are exploiting consumers’ transition to digital video subscriptions from traditional pay-TV. They say their shows resonate better with their target group, whether it be millennial men, young women interested in arts and crafts, or “urban youth.”

Financiers include the world’s largest ad agency conglomerate, one of the top officials at media giant Viacom and many other major players in entertainment worldwide. The investors predict bright horizons for the video-centric companies because they’re suppliers in what stands to be a seller’s market for a while.


Creators, VidCon

7 Years of VidCon

By Laura Chernikoff, Guest Manager for @VidCon, transitioning to Executive Director of the Internet Creators Guild.

https://medium.com/@laurachernikoff/7-years-of-vidcon-b83945387328#.8ihf1c37u

Making VidCon a safe space was more important than ever this year.World events brought fear to the forefront and an already-robust security plan was evaluated all over again. Much has been written about the extra divide between creators and attendees, but I think it all came together and the opportunity to connect was still there.

Having VidCon feel true and genuine has also become more difficult as we’ve grown. With money and manpower pouring into digital careers, the number of people clamoring to say “what matters” has multiplied. YouTubers are now celebrities, or talent, or influencers.


Advertising

Does advertising even work any more?

By Mark Duffy

http://digiday.com/brands/advertising-even-work-anymore/

What should a brand do, then? Whelp, it definitely should stop spending money on advertising its products. Immediately. And give up on your marketing MBA bullshit: no hard sells, no soft sells, no devious sells … no selling!

Your only options left are to non-sell or un-sell. Here are some examples.

Un-ad ads are becoming more and more popular. Although they are still obviously ads, young folk seem to like their attitude. One of the most famous un-ads was E-Trade’s 1999 Super Bowl spot “we just wasted two million dollars,” though that ad still had too much “selling” copy at the end.


Advertising, Traditiional Media

Could TV Upfronts Strength Hamper Programmatic Progress?

By Kelly Liyakasa

http://adexchanger.com/digital-tv/tv-upfronts-strength-hamper-programmatic-progress/

…a strong upfront could hamper programmatic TV progress, say some industry insiders, since networks might be more reluctant to expose their data or offer buyers the same concessions they would when prices are weak.

Last year, as a result of the soft scatter market, programmers talked up proprietary audience indexing tools and data platforms to differentiate their upfront pitches. Some positioned their programmatic tools as a value-add – or even a must-have, in some cases, to access the deepest of audience insights – for buying that network’s media.

“I think programmatic automation and advanced data targeting helps to make TV more accountable,” she added. “The networks should keep moving the industry moving forward and not let one stronger marketplace allow them to become complacent and accept that we can go back to the way things were always done.”


Programmatic, Social Media, Advertising

Five Minutes With: Most LinkedIn Advertisers now use Programmatic, says Russell Glass

By DMNews

http://www.dmnews.com/social-media/five-minutes-with-most-linkedin-advertisers-now-use-programmatic-says-russell-glass/article/507574/

In the past programmatic real-time bidding has been a bit of the wild-west with very little control over how data is used. Programmatic technologies have since then advanced sufficiently so that we can now have control over how our data is targeted and ensure members aren’t being harmed. LinkedIn is a member-first platform so protecting our members and their experience on our site is imperative to us.

Mobile continues to be an incredible force for change.  It already represents more than half of LinkedIn traffic and engagement and more than 50% of our advertising revenues. It will only continue to become more critical to our ad business and LinkedIn as a whole.  


Advertising, Mobile, Video

New Data Says Mobile Video Ads Lead The Pack of Best Performing Formats

By Michael Wiser

http://mobileadvertisingwatch.com/new-data-says-mobile-video-ads-lead-the-pack-of-best-performing-formats-23682

According to the research presented by the ad company, mobile video ads remain the most effective and best forming ad formats in the mobile space today.

The report summary notes that mobile video ads drive higher revenue when shown in-app versus in the mobile web, with iOS apps delivering almost 3x higher eCPMs over the mobile web.

In terms of app categories that deliver highest eCPMs: music saw a +54% eCPM uplift, followed by Video & Computer Games (+38%), Society (+29%) and then Real Estate (+15%). This makes intuitive sense, as people using apps in the Arts and Entertainment category are already being exposed to rich media (including sound), and mobile video ads may seem less invasive.


Video, Digital Media, Marketing, Advertising

Brands, creators wrestle with sound’s role in social videos

By Tim Peterson

http://marketingland.com/brands-creators-wrestle-sounds-role-social-videos-183137

A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they have to consider not only how people may view a video, but also whether they’ll listen to it.

Until about a month ago, the dilemma seemed to be getting easier. Facebook had been telling brands and publishers to create videos that could be watched with or without sound, and some publishers were putting out stats backing up Facebook’s point.

But it turns out that mobile doesn’t always equate to silent cinema. In early June, Snapchat announced that two-thirds of the videos posted to its mobile app are viewed with the sound on. That stat “totally took me aback,” said Gloria DeCoste, Head of Digital Strategy at Nestlé USA.


Mobile, Advertising, Olympics

What Mobile’s Massive Growth Means for Advertisers at This Year’s Summer Games

By James Patterson

http://www.adweek.com/brandshare/what-mobile-s-massive-growth-means-advertisers-years-summer-games-172120

This is all part of the same trend. Last year, mobile video accounted for 55 percent of all mobile data traffic. By 2019, U.S. smartphone video viewers are estimated to reach 174.8 million, according to eMarketer. Global viewing habits are rapidly shifting to mobile, and advertisers are finding ways to answer the call.

Programmatic buying, in particular, is one avenue that advertisers will turn to. Because of how narrowly you can target through programmatic, mobile video is one of the most personal one-to-one marketing channels advertisers can find for reaching their audience. Simply put, when viewers see more varied and relevant video ads, viewability and completion metrics improve for the advertiser. Programmatic helps to ensure this by satisfying viewers with content that resonates and, in turn, improves key metrics for advertisers.

 

Social Media, Marketing

Pinterest Updates Strategy, Looks to Scale Search and Audience Based Buying

By George Slefo

http://adage.com/article/digital/pinterest-intros-keyword-search-audience-based-buying/304795/

Seeking to scale its ad business ahead of a much anticipated IPO, Pinterest said it’s updated its advertising strategy and will place more focus on expanding its keyword search and audience based buying offerings.

The company is now offering its search inventory separately to advertisers, something it previously had not done before. More importantly, Pinterest’s head of global sales Jon Kaplan says the platform will feature the same kind of keyword based buying search marketers are familiar with — such as those found on Google — to be applied on Pinterest.


Social Media, Marketing

The State of Social Media for B2B Brands

By Alex Chaidaroglou

http://www.socialmediatoday.com/social-networks/state-social-media-b2b-brands

Mainly because everyone is like “You have to get on Snapchat now” and that’s no necessarily true for every brand. The important social media channels in B2B are different than those in B2C, but few seem to clarify this.

Snapchat is an interesting app that will probably dominate to a length similar to Instagram or more. But. As happened with Instagram, I don’t see many businesses regretting not betting on Instagram in the early days (remember the hype back then?).

The thing is, Snapchat’s applications in B2B seem to be very limited.


Content Marketing, Digital Media

How You Can Conquer These Three Negative Content Trends

By Jacob Harwick

http://www.marketingprofs.com/articles/2016/30234/how-you-can-conquer-these-three-negative-content-trends

To conquer these advertising shifts…

  • Own intent-based and relevant industry searches (through SEM and SEO efforts).
  • Create high-quality, empathetic, and valuable content; it converts better and keeps costs down.
  • Experiment with campaigns across many channels to better determine your best tactics.
  • Maintain an accurate reporting structure and relationship with your analytics efforts.
  • Track KPIs closely and reassess strategy often (at least quarterly).

Digital Media

The latest Yahoo offers are due tomorrow, with the final round expected in two weeks

By Kara Swisher

http://www.recode.net/2016/7/5/12096084/latest-yahoo-bids-due-tomorrow-final-selection-july-18

Remaining bidders — including Verizon and a group headed by Quicken Loans’ Dan Gilbert — have been told that the final selection process will take place around July 18.

It will be interesting to see how activist shareholder Starboard Value — whose leader Jeffrey Smith now has several Yahoo board seats — will react to what are essentially subpar offers for the company. He had pushed for the sale and now is presiding over what could be a very tepid one.


International, Technology, Investment, Innovation

Emerging markets’ challenge to Silicon Valley

By Keith Jones

https://techcrunch.com/2016/07/04/the-emerging-markets-challenge-to-silicon-valley/

Africa and the emerging markets have a leading role to play in the future direction of the planet. If we are brought along for the ride, we all have a chance of a good future. However, if we are left behind, we all suffer the consequences. The evidence that this is already happening is becoming more apparent.

Technology innovation is everything to our future. The challenge we have for Silicon Valley is: “How are you going to be relevant to us?”

The West says “mobile first;” Africa is mobile only, so the way we use mobile is very different. The West thinks “cloud/PC/tablet/mobile;” emerging markets think “mobile/bricks and mortar.” Our payment models are different: We need to service larger, more complex, multi-cultural user communities at a cost to serve that is a fraction of the West, off weaker infrastructure.


International, Traditional Media, Film

China Box Office Shrinks For First Time in Half a Decade

By Patrick Brzeski

http://www.hollywoodreporter.com/news/china-box-office-shrinks-first-908701

Coming after a historic run of relentless growth, fueled by a nationwide cinema construction boom, the fall marks the Chinese theatrical market’s first year-on-year quarterly decline in over a half a decade.

In the first quarter of 2015, China’s box office expanded an astonishing 50 percent, hitting 14.49 billion yuan (roughly $2.2 billion) compared to 9.66 billion yuan ($1.4 billion) the year prior. In February, the China market totaled more than $1 billion, topping North America for the second month ever.


Mogulfest, Traditional Media, Digital Media

Sun Valley: Shari Redstone Takes Center Stage as Media Moguls Gather

By Paul Bond and George Szalai

http://www.hollywoodreporter.com/news/sun-valley-shari-redstone-takes-908495

“It is likely that consolidation will be discussed,” says Drexel Hamilton analyst Tony Wible. “The industry will also need to focus on ways to monetize viewing as cord cutting continues to grow.”

Also attending is Leslie Moonves, CBS’ chairman and chief executive, who was seen by the gathered media driving Shari Redstone to dinner on Tuesday. There has been heavy speculation on Wall Street that Shari Redstone might like to see a merger between CBS and Viacom – with Moonves leading the combined media giant.

Not attending, though, is Yahoo CEO Marissa Mayer, who is shopping the core assets of the company (which don’t include stakes in Alibaba and Yahoo Japan, apparently) for roughly $4 billion. And while former superagents Mike Ovitz and Jeff Berg are in attendance, current WME-IMG co-CEOs Ari Emanuel and Patrick Whitesell are sitting the event out. Verizon CEO Lowell McAdam is expected to be there, though, and his company is allegedly a front-runner in the bidding for Mayer’s Yahoo, a process that should end in mid July


Pay TV, Streaming Video, Pigs Fly

Comcast Strikes Deal With Netflix

By Paul Bond

http://www.hollywoodreporter.com/news/comcast-strikes-deal-netflix-908452

Comcast agreed to integrate the Netflix service into some of its upgraded cable boxes that are due out by year’s end, the two former rivals said on Tuesday.

The partnership is seen as a win for Netflix, which is available on Apple TV, Roku and video game devices but has been trying to work its way into as many traditional cable boxes as possible so that consumers won’t need to juggle multiple devices.


Social Media, Live Streaming, Sports

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

By Christopher Heine

http://www.adweek.com/news/technology/twitter-debuts-livestreaming-high-definition-broadcast-wimbledon-172398

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network’s livestreaming of Wimbledon is Twitter’s first broadcast in high definition.

Video ads are not running during breaks in the action. Additionally, Twitter doesn’t appear to be selling Promoted Tweets specifically for the Wimbledon stream while focusing on the user experience, but it seems likely that targeted ads will appear alongside sports video content on the social network in the near future.

Also, Twitter’s Wimbledon coverage provides a preview for how the social platform may treat Thursday Night Football games later this fall. Twitter signed a $10 million livestreaming rights deal with the NFL a few months ago.


Traditional Media, Pay TV, International

Global television subscriber numbers rise

By Broadband TV News

http://www.broadbandtvnews.com/2016/07/06/global-television-subscriber-numbers-rise/

The worldwide number of pay television subscribers reported by the Informitv Multiscreen Index rose by 6.90 million or 1.68% in the first quarter of 2016.

60 of the 100 leading pay-television services in the latest Multiscreen Index report showed net subscriber gains in the quarter.

The greatest quarterly subscriber gains were in the Asia Pacific region.

The top 10 services from the United States in the Multiscreen Index closed the first quarter with just 18,000 subscribers more than at the start of the year, but they were down by over 880,000 year on year.


Mobile, Gaming, Franchises, M&A

Chris DeWolfe’s SGN Buys ‘Marvel Avengers’ Maker TinyCo

By Reid Nakamura

http://www.thewrap.com/chris-dewolfes-mobile-gaming-company-sgn-acquires-marvel-avengers-academy-maker-tinyco/

TinyCo, the Andreessen Horowitz­-backed San Francisco studio is led by CEO Suli Ali, and is the company behind mobile games such as “Marvel Avengers Academy” and “Family Guy: The Quest for Stuff.” Ali will remain the leader of TinyCo’s 125-person staff, growing SGN to a size of 400 employees.

Founded in 2010 by DeWolfe with President & COO Josh Yguado and CTO Aber Whitcomb, SGN received a $130 million investment from South Korea’s Netmarble Games last July. The TinyCo’s aquisition marks the company’s third since December.


Links of Note

Product Hunt Does Product Marketing

Product Marketing: An essential part of any startup (even Snapchat). TV commercials, ads on the side of a bus, billboards, you know… the usual stuff. But it’s the little things that count:

Read more about Full Stack Marketing for Startups on Medium, and check out the full collection on Product Hunt.


Conferences of Note

Variety Sports & Entertainment Summit, July 14, Los Angeles

http://events.variety.com/sportsentertainmentsummit/