By Garret Sloane @ Advertising Age
“Out of all the platforms, Facebook is the least influencer friendly right now,” says Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network. “So it’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” But, he says, it might be difficult for Facebook to pull talent away from YouTube.
In adition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.
“Creators and influencers are a critical part of the community that makes visiting platforms a worthwhile experience,” says Steve Ellis, CEO of WHOSAY, an influencer marketing company. “This app will be an interesting experiment by them to see if they can help influencers make money by working with brands.”