Our Work Archive

Cypress Hill Share Dates for Haunted Hill Shows

By Trey Alston @ XXL

Cypress Hill has recently been working on new music for their ninth studio album, Elephants on Acid. The project will be their first full studio release since 2010’s Rise Up. In a sit-down interview with Dash Radio in 2016, B-Real, the group’s lead rapper, gave an update on the status of the project. “It’s pretty much in the finishing stages,” he said.

Brock Lesnar’s MMA Levarage, Jason Jordan/Kurt Angle And Our Chat With Konnan

By Ryan Satin @ Pro Wrestling Sheet

On Episode 85 of The Sheet Podcast … our hosts discuss Brock Lesnar‘s recent MMA move, Kurt Angle revealing Jason Jordan as his son and Konnan confirms a recent Rey Mysterio report. Editor-in-Chief Ryan Satin, Kevin Silva, and Elijah Bates also discussed whether WWE plans to introduce a Jason Jordan biological mother character and Shane McMahon‘s helicopter crash.

LinkedIN Launched Native Video. This a Good Thing?

By Jason DamataTVREV

It’s worth noting that major brands like Adidas, Nike, REI and others are already leveraging (live) video to speak to consumers and internally to speak with its sales force and employees using a safe environment provided and produced by Brandlive. The brands now leverage the social networks to promote what they are doing on their owned and operated properties.

Brands That May Benefit From Colbert’s Rusia Week

By Annie EdwardsTVREV

We used Canvs, the emotional analytics company, to analyze nearly 40,000 tweets about the show. The results? Viewers are hot and heavy in their honeymoon period with Mr. Colbert — 10% of reactions are specifically about the handsome host. A note about the “idiot” reaction — that’s referring to Eric Trump and Donald Trump, while the “love” emotions pertain to Colbert’s show. And the truest sign of Colbert’s success may be that small group of passionate haters.

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The Brands That Will Win From Colbert’s Russia Week

By Annie EdwardsTVREV

We look at the ad completion rates, which iSpot.tv measures from the time an ad spent on the glass. CBS advertisers should be seriously stoked about post-Election Colbert, since 114 out of 191 brands posted completion rates over 90%, with Colbert boasting an average view rate of 91.4%. That’s a BFD, and some of these brands even ranked into the creme-de-la-Colbert, all earning completion rates above 97%: PETCO, Stella Artois, Heineken, Volkswagen, Netflix, Cheetos and 5 Gum. Bravo, people can’t get enough of your beer, Stranger Things, and orange fingers. And for the record, none of these brands made it into The Late Show’s top five spenders over the past two and a half months– money can’t buy a good creative.

Why Aaron Judge, Samoa Joe and Tariq St. Patrick Are TV’s Social Media MVPs of the Week

By The Wrap

A Yankees outfielder, a pro wrestler and a drug kingpin’s son had viewers talking passionately on social media over the past week. There were 137,916 Emotional Reactions (ERs) during the 2017 Home Run Derby on ESPN/ESPN 2, making it the most reacted-to program in the last week. Nearly a third of the ERs were about Aaron Judge, an outfielder for the New York Yankees and the winner of the derby. As you’d expect, many viewers took to social media to send him congratulations for the win, but other simply professed their total fandom.

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Katy Perry holds contest to find dancer for ‘Swish Swish’ music video

By Emily SurplessNicki Swift

“All you have to do is put together some fun, funny, weird—I don’t know—great choreography… and I will pick my favorite dancer to be in the music video with me!” Perry explained. To be considered, contestants need to upload a video of their performance to either YouTube, Instagram, or Music.ly and tag “#SwishSwishChallenge” as well as the @DanceOn and @KatyPerry account handles.

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

Katy Perry Wants You To Be In Her “Swish Swish” Music Video

By  Erica Russell  @ PopCrush

On Wednesday, the singer announced the #SwishSwishChallenge on YouTube, sharing, “I am teaming up with DanceOn to find the best dancer to be featured in my new music video for ‘Swish Swish.’ All you have to do is put together some fun, funny, weird, I don’t know… great choreography! …And I will pick my favorite dancer to be in the music video with me.” To participate, fans have to film themselves dancing to “Swish Swish” and upload the video to YouTube, Instagram or Musical.ly, as well as tag #SwishSwishChallenge, @DanceOn and @KatyPerry.

Author: | Categories: Music, Our Work, Social Media Tags: , , , ,

You Could Star in Katy Perry’s “Swish Swish” Music Video—Here’s How

By InStyle

The “Witness” songstress partnered up with DanceOn to find the next big star to bring her hit single to life via the #SwishSwishChallenge, which she announced on YouTube Wednesday.

Author: | Categories: Music, Our Work, Social Media

Katy Perry holding dance contest for ‘Swish Swish’ music video

By Christina Smart @ AXS

Teaming with DanceOn, the “California Gurls” pop singer asked aspiring dancers to put together “Some fun, funny, I don’t know, weird, great choreography” to “Swish Swish” and post a video to YouTube, Instagram or Musical.ly tagging #SwishSwishChallenge, @DanceOn and @KatyPerry.  No specific genre of dance is mentioned so if you’re a modern dancer, feel free to enter.  According to Perry in the contest video announcement, she will be the one picking the winner.

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Katy Perry Launches Contest to Find an Aspiring Dancer For Upcoming ‘Swish Swish’ Music Video

By Zach SeemayerEntertainment Tonight

Katy Perry has put the call out for aspiring dancers who want to appear in her “Swish Swish” music video, and she’s holding a dance contest to find the right performer. Perry, in partnership with DanceOn, launched the #SwishSwishChallenge, and is asking hopefuls to show off their moves in a video and post it online.

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Katy Perry Launches Dance Competition for ‘Swish Swish’ Music Video

By  @ Rolling Stone.

Katy Perry launched a new competition to find a dancer to star in the forthcoming video for her Nicki Minaj-featuring single “Swish Swish,” off her new album Witness. Perry is hosting the competition alongside the dance entertainment platform, DanceOn.Katy Perry Defends Her Livestream Therapy Session ‘Witness’ singer hopes others can see themselves in her emotional confessionals.Those that think they can dance in the “Swish Swish” clip can upload a video of their best choreography to YouTube, Instagram or Musica.ly with the hashtag #SwishSwishChallenge. All submissions should also tag Perry (@katyperry) and DanceOn (@danceon).

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Katy Perry Announces Dance Contest for ‘Swish Swish’ Music Video

By Billboard

Perry has teamed with DanceOn to launch the #SwishSwishChallenge, asking dancers to post a video showing their best choreography to the Nicki Minaj-featuring Witness single via YouTube, Instagram or Musical.ly with the tags #SwishSwishChallenge and @DanceOn @KatyPerry.

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Watch the Newest Ads on TV From T-Mobile, Ram Trucks, Ace Hardware and More

By Adversiting Age

Among the new releases, a (lousy) babysitter reveals all kinds of hidden fees to a blindsided couple in a T-Mobile ad. An announcer in a Ram Trucks commercial says “Long live the fearless” as paragliders (being towed by Ram Trucks, of course) slice through desert air. And a PSA from an organization called Stop the Texts, Stop the Wrecks points out that the average text takes your eyes off the road for five seconds — which is, tragically, just long enough for a Bigfoot hunter to miss the beast.

Katy Perry Announces Dance Contest for “Swish Swish” Music Video

By Colin Stutz @ The Hollywood Reporter

Perry has teamed with DanceOn to launch the #SwishSwishChallenge, asking dancers to post a video showing their best choreography to the Nicki Minaj-featuring Witness single via YouTube, Instagram or Musical.ly with the tags #SwishSwishChallenge and @DanceOn @KatyPerry.

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Katy Perry Invites Fans to Audition for ‘Swish Swish’ Video

By Radio.com

Wanna be in Katy Perry’s “Swish Swish” video? The pop superstar has teamed up with DanceOn to find someone for the clip. Interested dancers should post a video of their best choreographed moves to the Witness single “Swish Swish” on YouTube, Instagram or Musical.ly, using the tags #SwishSwishChallenge and @DanceOn @KatyPerry.

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Watch the Newest Ads on TV From AT&T, Gatorade, T-Mobile and More

By Advertising Age

Among the new releases, a couple of new-to-camping campers realize that the peace and quiet of nature is a bit too peaceful and quiet, so they put a T-Mobile-connected smartphone to good use. Houston Texans defensive lineman J.J. Watt shows up in a fresh cut of a continuing Gatorate campaign that encourages you to “Rehydrate, replenish, refuel.” And AT&T serves up another one of its ads starring Mark Wahlberg — this one featuring a surprise cameo appearance at the end by the “more handsome and talented and British” Patrick Stewart.

TV networks debut new Amazon Echo Show content as device ships

By Cynopsis

Tweet of the week: @_HectorR_12: this new #GhostAdventures creeping me out. no joke. Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from June 21-27 using Twitter data from Nielsen.

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Not Just a Cult Hit: More Viewers Embrace and React to ‘RuPaul’s Drag Race’

By Eleanor Semeraro TVREV

It could be argued that in the not-so-distant past, RuPaul’s Drag Race(currently broadcast on VH1, but previously shown on LogoTV) was a show with more of a cult, than mainstream audience. But Drag Racehas gained steam recently and has been steadily breaking into the broader cultural consciousness, particularly with younger fans who look up to the show’s (feisty) icons of LGBTQ pride. To celebrate the conclusion of season nine, TVrev worked with Canvs, the emotion analytics company, to look at how fans really feel about the queens on the screen.

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‘Transformers: The Last Knight’ Once Again Tops Studios’ TV Ad Spending

By Variety 

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the third week in a row with “Transformers: The Last Knight.”