By Annie Edwards @ TVREV
We look at the ad completion rates, which iSpot.tv measures from the time an ad spent on the glass. CBS advertisers should be seriously stoked about post-Election Colbert, since 114 out of 191 brands posted completion rates over 90%, with Colbert boasting an average view rate of 91.4%. That’s a BFD, and some of these brands even ranked into the creme-de-la-Colbert, all earning completion rates above 97%: PETCO, Stella Artois, Heineken, Volkswagen, Netflix, Cheetos and 5 Gum. Bravo, people can’t get enough of your beer, Stranger Things, and orange fingers. And for the record, none of these brands made it into The Late Show’s top five spenders over the past two and a half months– money can’t buy a good creative.