Social Media Archive

People on the Move

By Sara Guaglione @ MediaPost

Howell joins The Hill from WhoSay, where she created partnerships between brands, celebrities and influencers. She also previously led client partnerships at Twitter for Fortune 200 beer and spirit brands, as well as launched PureWow, a digital women’s lifestyle site, acquired in January by The Gallery, a sister company of VaynerMedia.

Author: | Categories: Influencers, Social Media Tags: , , ,

Check Out This Beautiful Video from DanceOn

By Claire Peltier @ A Plus

In her dance performance, uploaded to DanceOn’s YouTube channel, Murray moves in between red strings tied to trees, representing the “heartstrings” Tove Lo refers to in her lyrics. Finally, she breaks through the strings, leaving their boundaries and running off into the forest.

Author: | Categories: Music, Social Media Tags: , , , ,

Canvs and TheWrap Present This Week’s Social Media MVPs

By The Wrap

TheWrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The NFL matchup between the New England Patriots and the Pittsburgh Steelers, broadcast on CBS, was the most emotionally reacted-to program of the period measured, with 205,288 Emotional Reactions (ERs). Patriots tight end Rob Gronkowski was the most mentioned player of the game, with fans applauding his skills as he caught nine passes for a total of 168 yards. Gronk was also named AFC Offensive Player of the Week.

Author: | Categories: Social Media, Tech Tags: , , , ,

Audiences are Emotional Over The Voice

By Cynopsis

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from January 1, 2017 – December 19, 2017 using Twitter data from Nielsen. Check out their findings below.

Author: | Categories: Social Media, Tech Tags: , , , ,

Canvs and Ampsy Decode Fans’ Emotions

By Logan Bradley @ SportTechie

The Dec. 9 game which saw Army narrowly defeat Navy 14-13 produced a 59 percent emotional reaction of “love.” It was followed by “enjoy,” “excited” and “happy.” The designations might seem rudimentary, but they provide media companies a better way of assessing potential programming and content.
Said Canvs CEO Jared Feldman in a statement, “we’re working closely with Ampsy to apply learnings from our work with TV networks and brands to now help professional sports teams, music industry organizations and others utilize emotion measurement data for better programming and business outcomes.”

Author: | Categories: Social Media, Tech Tags: , , , ,

WHOSAY and Click Z Chat with Walmart CMO

By Jenna Sereni @ Click Z

As part of the WHOSAY ANA Masters of Marketing series we traveled to Walmart HQ in Bentonville, Arkansas and sat down with CMO Tony Rogers to discuss empathy, transparency and the company’s multi-channel future.

Author: | Categories: Influencers, Social Media Tags: , , ,

TVREV Teams Up with WHOSAY

By Mike Gasbara @ TVREV

This is the second installment of a weekly partnership between TV[R]EV and influence marketing platform WHOSAY, to curate a hot list of talent for the topics brands and marketers want to activate. Whether you are planning a campaign for digital, TV, or cross-platform, these names are the ones most likely to get your brand message seen, heard and most importantly, trusted by consumers. These 11 influencers are the top hip hop stars on the rise with the highest brand affinity, curated using WHOSAY Match.

Author: | Categories: Influencers, Social Media Tags: , , ,

Measuring Influence with WHOSAY

By HardCore

Facebook, which declined to comment for this story, is expected to begin studying how users respond to the new commercial experience in the coming weeks. “YouTube already established that people will sit through and tolerate pre-roll,” says Steve Ellis, CEO of WhoSay, a social influencer marketing company. “It’s proven that they haven’t sent consumers fleeing.”

Author: | Categories: Influencers, Social Media Tags: , , ,

Audiences are Emotional Over Netflix

By Newsweek

  1. And, finally, the hyperbole. The company Canvs analyzed U.S.-based English-language missives on Twitter (between January 1, 2017 and November 7, 2017) relating to Netflix content and came up with the following emotional superlatives:
Author: | Categories: Social Media, Tech Tags: , , , ,

Canvs Provides Emotional Analysis on Social Content

By Hayley Ringle @ Pheonix Business Journal

Ampsy also announced a partnership with New York-based Canvs on Dec. 7, a tech company that provides emotional analysis on social content. Canvs works with 80 percent of the movie studios and TV networks by ingesting content and delivering a report on how consumers emotionally react to a trailer, a TV show or a …

Author: | Categories: Social Media, Tech Tags: , , , ,

Canvs and TheWrap Present This Week’s Social Media MVPs

By The Wrap

The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Dec. 6-12 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

Author: | Categories: Social Media, Tech Tags: , , , ,

Canvs Emotional Measurement: Social Media Loves The Voice

By Cynopsis 

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from December 6 – December 12 using Twitter data from Nielsen. Check out their findings below.

Author: | Categories: Social Media, Tech Tags: , , , ,

Distilling Fans’ Emotions During The Voice

By Eleanor Semeraro @ Broadcasting & Cable

According to iSpot, which has attention and conversion data from more than seven million smart TVs, when it comes to viewer attention to ads during The Voice, retail has a consistently strong showing. Among the brands with the most impressions, Best Buy and Kohl’s top the list for the best iSpot Attention Index, with their ads being 30-40% less likely to be interrupted than the average ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

According to Canvs, there have been a whopping 441,295 Emotional Reactions (ERs) to the show so far this season with the Live Top 11 Eliminations episode on Nov. 28 garnering the most ERs for a single episode so far (125,174). Positive emotions dominate the conversation, with love accounting for over 40% of all ERs, followed by enjoy (9%) and beautiful (8.8%).

WHOSAY Matches Brands with Influencers

By Broadway World

In 2010 Cat was named Creative Director to the CAA incubated celebrity social network, WhoSay Inc,. Through these experiences Schwartz has become well known in Hollywood for educating consumers as well as A-list celebrities on the electronic lifestyle.

Author: | Categories: Influencers, Social Media Tags: , , ,

Big Boots Produced Original Content for the Groundbreaking Live Music Platform

By Cision

TGM will build off of Big Boots success with partners such as Paradigm Sports Management whose clients include Conor McGregor and Michael Bisping and projects in development for brands such as Nick Cannon’s Ncredible, Johnny Wright’s Wright Entertainment Group and the largest MCN and dance community online, DanceOn. Big Boots has also produced original content for the groundbreaking live music platform LiveXLive and their ambassadors, top social media influencers such as Amanda Cerny. In 2017, the studio also released the short State of Ward starring Dean Cain, the first scripted project created in partnership with a fund set up by Alqur Studios.

Syndication: Benzinga, NB Herald 

Author: | Categories: Music, Social Media Tags: , , , ,

Ampsy: Measuring the Real-Time Social Signal at Events

By MarTech Series

“Sentiment analysis isn’t enough, and with Canvs we have a true view into how event attendees feel about the live content they’re experiencing. Emotion measurement data gives us a more granular understanding into the specific moments that people love, and with these insights we can prescribe to our partners marketing and programming initiatives, in addition to signaling specific ways to improve and elicit more emotions at future events,” said Jeremy Gocke, CEO at Ampsy.

Canvs was founded in 2014 to help media companies inform their TV programming results from reactions on Twitter. Today, with API access to YouTube, Instagram, Facebook and with their own API, Canvs is empowers media companies, technology platforms, brands and agencies to decode the troves of social banter across platforms. Companies who trust Canvs for emotion analytics include: Netflix, FOX, NBC, Viacom, Warner Brothers, Sony Entertainment, Initiative, Lionsgate, Pilgrim Studios, PopSugar, StyleHaul, Creative Artist Agency, Assembly, and 360i, among countless more.

Author: | Categories: Social Media, Tech Tags: , , , ,

DanceOn Partners with Warner Music Group

By Vinyl Frisbee

… of Warner Music Group, has partnered with DanceOn, the leading digital music entertainment … collaborating with Rhino Entertainment and Warner Music Group on this unique project …

Author: | Categories: Music, Social Media Tags: , , , ,

The Queen of Soul is Back

By Jerry Doby @ Hype Magazine

50 years after the original, this song is still relevant and awesome–feat. Aretha’s vocals + fresh dance moves + instrumentals by The Royal Philharmonic Orchestra
To get in with Millennials//Gen Zers, Warner Music teamed up with DanceOn (Madonna’s digital ent. brand for the next gen) and DanceOn tapped Brian Friedman to choreograph the piece. (he’s worked with Beyonce, Britney Spears, Cher, etc).
Ok, this team put in major work and earned a 5/5 in my opinion! ~ JD

Stream Aretha Franklin’s Music Here!: https://rh-ino.co/bnmmp

Author: | Categories: Music, Social Media Tags: , , , ,

Big Boots Established Relationships with Paradigm Sports Management

By Kaltrina Bylykbashi @ TBIVision

TGM will build on Big Boots established relationships with Paradigm Sports Management, whose clients include Conor McGregor and Michael Bisping and projects in development for brands such as Nick Cannon’s Ncredible, Johnny Wright’s Wright Entertainment Group and MCN’s dance community, DanceOn.

Author: | Categories: Music, Social Media Tags: , , , ,

Boots Studios Working with DanceOn

By Minda Smiley @ The Drum

Since its founding last year, Big Boots has produced original content for live music streaming platform LiveXLive and their ambassadors, including social media influencer Amanda Cerny. The company also has projects in development for Nick Cannon’s Ncredible and DanceOn.

Author: | Categories: Music, Social Media Tags: , , , ,