Tech Archive

Frankly Partners with IRIS.TV

By HeraldKS

More notable recent Frankly Inc. (CVE:TLK) news were published by: Prnewswire.com which released: “Complaint Filed Against Frankly Inc.” on July 26, 2017, also Prnewswire.com with their article: “Frankly Partners with IRIS.TV to Launch Frankly Artificial Intelligence (AI …” published on November 09, 2017, Prnewswire.com published: “Frankly Partners with Leading Audience Engagement Platform” on December 04, 2017.

Big Block’s Charlie Todd on Improv Everywhere

By SHOOT

Charlie Todd wears a lot of hats: he’s a weekly fixture performing at the Upright Citizens Brigade, part of Big Block‘s director roster, and founder of Improv Everywhere, which creates “positive pranks,” designed to surprise and delight, but never humiliate or embarrass, those on the receiving end. The videos have proven so successful that Improv Everywhere’s YouTube page has nearly 1.9 million subscribers, with individual videos receiving tens of millions of views.

Canvs and TheWrap Present This Week’s Social Media MVPs

By The Wrap

TheWrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The NFL matchup between the New England Patriots and the Pittsburgh Steelers, broadcast on CBS, was the most emotionally reacted-to program of the period measured, with 205,288 Emotional Reactions (ERs). Patriots tight end Rob Gronkowski was the most mentioned player of the game, with fans applauding his skills as he caught nine passes for a total of 168 yards. Gronk was also named AFC Offensive Player of the Week.

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Audiences are Emotional Over The Voice

By Cynopsis

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from January 1, 2017 – December 19, 2017 using Twitter data from Nielsen. Check out their findings below.

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Canvs and Ampsy Decode Fans’ Emotions

By Logan Bradley @ SportTechie

The Dec. 9 game which saw Army narrowly defeat Navy 14-13 produced a 59 percent emotional reaction of “love.” It was followed by “enjoy,” “excited” and “happy.” The designations might seem rudimentary, but they provide media companies a better way of assessing potential programming and content.
Said Canvs CEO Jared Feldman in a statement, “we’re working closely with Ampsy to apply learnings from our work with TV networks and brands to now help professional sports teams, music industry organizations and others utilize emotion measurement data for better programming and business outcomes.”

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iSpot.tv Teams up with Inscape

By Wayne Friedman @ MediaPost

Inscape gets automated content recognition (ACR) data — TV screen-based data —  from 7.7 million Vizio U.S. TV sets. Inscape’s data is used by other TV/advertising research companies, such as iSpot.TV, which has a long-term deal with Inscape.

Vizio’s data information unit, Inscape, has made a deal with Data Plus Math — the research company behind Project Thor — to boost efforts to create a consumer purchasing attribution platform tied to TV advertising.
Inscape gets automated content recognition (ACR) data — TV screen-based data —  from 7.7 million Vizio U.S. TV sets. Inscape’s data is used by other TV/advertising research companies, such as iSpot.TV, which has a long-term deal with Inscape.
Data Plus Math will use Inscape data as a source of granular TV viewership data for a “multi-touch attribution platform” to understand and attribute the purchasing gains that occur from each advertising exposure.

Deep Dive into The Good Doctor Fans

By Eleanor Semeraro @ Broadcasting & Cable

Inscape also has insight into other shows that The Good Doctor-viewing households are likely to watch. Topping the list: Kevin (Probably) Saves the World (ABC), Designated Survivor (ABC), Madam Secretary (CBS), Nightline (ABC) and Chicago Fire (NBC). Notably, Grey’s Anatomy, the long-standing ABC medical drama, is farther down on the list than you may expect, coming in at No. 19.
And finally, when it comes to the location of The Good Doctor fans, hotbeds include Vermont, Pennsylvania, West Virginia, Alabama, Illinois, Arizona and Oregon.

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Inscape Partners with Data Plus Math

By Jon Lafayette @ Multichannel News

The data from Inscape will enable Data Plus Math to help TV networks, distributors, agencies and clients to better understand and properly attribute the lift that results from each advertising exposure, the companies said.

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Project Thor: Designed to Create a Standardized Measurement

By Jon Lafayette @ Broadcasting & Cable

“TV is massively under-credited as a driver of consumer activity. Using Inscape’s screen-based behavioral data, we can better quantify the power of TV advertising to drive consumers from initial product awareness down the marketing funnel to an eventual purchase. The data shows that TV advertising is doing a lot of the heavy-lifting for marketers and that last-touch digital advertisements are all too often getting too much credit.” said John Hoctor, CEO at Data Plus Math who was previously the co-founder of Integral Reach, the first audience based sell-side platform for TV.
Inscape gets data from 7.7 million Vizio TV in the U.S. The automated content recognition (ACR) data is used by other research companies including iSpot.TV, which recently signed a long term deal with Inscape.
“While the market is moving towards broad adoption of ACR, there is still a sizeable learning curve when it comes to maximum utilization of the data,” said Jodie McAfee, senior VP of Sales and Marketing at Inscape. “And there is a short list of companies in a position to onboard the data, execute against it and shepherd the industry forward. The veterans at Data Plus Math are on that list.”

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Big Block’s Charlie Todd, the Master of Surprise and Delight

By David Bloom @ TVREV

Charlie Todd wears a lot of hats: he’s a weekly fixture performing at the Upright Citizens Brigade, part of Big Block‘s director roster, and founder of Improv Everywhere, which creates “positive pranks,” designed to surprise and delight, but never humiliate or embarrass, those on the receiving end. The videos have proven so successful that Improv Everywhere’s YouTube page has nearly 1.9 million subscribers, with individual videos receiving tens of millions of views.

Audiences are Emotional Over Netflix

By Newsweek

  1. And, finally, the hyperbole. The company Canvs analyzed U.S.-based English-language missives on Twitter (between January 1, 2017 and November 7, 2017) relating to Netflix content and came up with the following emotional superlatives:
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Canvs Provides Emotional Analysis on Social Content

By Hayley Ringle @ Pheonix Business Journal

Ampsy also announced a partnership with New York-based Canvs on Dec. 7, a tech company that provides emotional analysis on social content. Canvs works with 80 percent of the movie studios and TV networks by ingesting content and delivering a report on how consumers emotionally react to a trailer, a TV show or a …

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BrandLive Discloses How Companies Must Go Live

By OnlineVideo.net

“Smartphones and their cameras leap forward with every new generation giving anyone the power to become a professional content creator,” says Fritz Brumder, co-founder and CEO at Brandlive. “Going live using just a smartphone gives brands and retailers the power to easily create and distribute content on-the-move, connecting with more audiences more often.”

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Canvs and TheWrap Present This Week’s Social Media MVPs

By The Wrap

The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Dec. 6-12 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

Author: | Categories: Social Media, Tech Tags: , , , ,

Canvs Emotional Measurement: Social Media Loves The Voice

By Cynopsis 

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from December 6 – December 12 using Twitter data from Nielsen. Check out their findings below.

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Ad Measurement Products using Smart TV Technology

By RapidTV News

Extending a three-year partnership that has seen the development of ad measurement products using smart TV technology, iSpot.tv is broadening its relationship with Inscape to include TV attribution and attention currencies.

iSpot.tv — which tracks TV advertising in real time, verifying ad plays on screen and categorising the impressions as national (live and time-shifted), local, video-on-demand (VOD), over-the-top (OTT) or addressable — uses screen-level behavioural data from Inscape to provide closed-loop attribution and attention measures to brands. Currently at 7.7 million active TV devices and growing, the Vizio subsidiary’s smart TV footprint is the largest single source of opt-in TV viewing data available to license in the United States.

Brandlive Mobile App Features a Live Feed

By Carrie BrunnerNBHerald

“We are so excited for Brandlive’s mobile app. At Cabela’s we are hosting an average of 300 live events per year, including internal trainings for our North American retailers,” said Dustin Edwards, Learning and Development Manager for Cabela’s. “Live video has become part of the fabric of how we communicate; we’ve seen the performance of our product lines change on a dime when we use a combination of live video and product experts for training. The Brandlive mobile app will make it that much easier for us to connect with our internal and external audiences in the most authentic, cost effective, and beneficial way.”

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Live Video: Integral Part of Marketing Strategies

By Mike Gasbara @ TVREV

Live video has become an integral part of marketing strategies for brands and retailers like Adidas, Walmart, Cabela’s, The North Face, and others to connect with consumers on a more intimate, authentic level. Live video platforms like Brandlive are even launching mobile apps to help the industry broadcast live video from their smartphone on the go.

Mobile Broadcasting with Brandlive

By MarTech Advisor

Brandlive Mobile includes the following features for Brands and Retailers:

  • Mobile Broadcasting –Simply log in and go live from any mobile device on your brand’s owned and operated channels and apps.
  • Public/ Private Events – Broadcast to both internal and external events for more use cases and increased ROI from live video
  • Easy Simulcasting to Social Channels – Broadcast directly to Facebook, Twitter and YouTube, and easily share and track events on any major platform.
  • Training– Allow internal or external audiences to take quizzes and interact with courses for product trainings or promotions.
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BrandLive Reveals How Businesses Should Go Live

By RapidTVNews

“Our goal at Brandlive is to make live video as accessible as possible to the brands and all companies that we work with. In the past year, we have seen our customers using live video across their entire enterprises, for everything from town halls, product launches, sales meetings and consumer tent pole events,” said Fritz Brumder, CEO of Brandlive. “The mobile app will make it even easier to broadcast live video experiences across owned and operated channels and then distribute them across social media platforms, all from the palm of your hand.”

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