Twitter is close to announcing deals to stream more live events, from sporting matches to political debates, after experiencing higher-than-expected demand for advertising for National Football League games it plans to air this season.
Revenue at Twitter is growing slower than expected, even as the company adds new products for social media advertising. With content deals and live streaming, the company will be able to tap into advertisers’ online video budgets, competing with YouTube and Hulu.
Live Streaming, Social Media
Periscope’s CEO Discusses Politics, Best Practices and the Future of Live-Streaming
Periscope’s success or failure is crucial to Twitter’s future, and that combined with the ever rising threat posed by Facebook Live makes this a particularly interesting time to get the perspective of Periscope founder and CEO Kayvon Beykpour, who this week sat down for an interview at the Cannes Lions Festival, which was subsequently broadcast by Twitter Advertising on Periscope.
Beykpour also discussed the evolution of live-streaming and where he sees Periscope growing and providing value. Beykpour noted that, first and foremost, audience interaction is the key element of the new live-stream process.
Traditional Media, Digital Media
NBC “Won’t Cancel Shows Quickly” in Bid to Restore Comedy Brand
The new recipe is “smart, sophisticated but not alienating,” she said, with the goal to be a little bit more “big tent,” like the Andrea Martin overbearing-mom premise of Great News, but to remain a family show at the core.
Salke, meanwhile, gave a less-than-enthusiastic nod to Seeso, the Comcast/NBCUniversal digital comedy streaming channel. “It’s a starting place,” she said. “The digital conversation is one-third of my day at this point,” she added, advising the audience to “stay tuned” for the network’s new digital plans.
Once every decade, it seems, the movie business goes through a period of seismic convulsion when entire studio regimes resign or get tossed out on their ear, with the inevitable uncertainty and anxiety this provokes for hundreds and even thousands of other employees. It’s an industry-wide hari-kari, with the knife plunged into the good and the bad alike.
It used to be that success meant stability. Not any more. Today, even when you’re doing great, you’re not safe.
Digital Media, Marketing
Interactive Content Is More Than Just an Attention-Grabber
More interestingly, CMI uncovered other valuable benefits of interactive content for content marketers. For instance, 79% of respondents agreed that this type of content can be reused and subsequently encourage repeat visits. Another 79% said that interactive content, when combined with traditional content marketing, can help strengthen their company’s message.
Friedman explained that a bankruptcy auction starts out somewhat like a normal one. The company runs a process to look for a buyer. We know that Gawker did this because someone agreed to buy it. Or, more precisely, someone agreed to buy its assets, which will be sold clear of the company’s liabilities.
Per the chapter 11 filings, Ziff Davis, the owner of IGN and AskMen.com, made an offer of $90m plus the assumption of some liabilities for those assets. It was one of two offers to emerge from a group of six potential bidders approached by Houlihan.
I said, “You told me when you turn 60, I was going to be CEO.”
He said, “You know what, honestly I haven’t really thought about it that hard.”
I said, “Well you’ve been going out there telling people out there that I’m your successor so I would really appreciate your thoughts.” He went back, he reflected, we chatted on the phone a few times. I think he came to the conclusion that he works really hard, he works anywhere from 12 to 16 hours a day and he still hasn’t contemplated what life would look like if he gave up most of what he did. He’s a very hands-on CEO, as he has said publicly.
Silicon Valley firms are increasingly hiring chiefs of staff
Silicon Valley likes to thumb its nose at Washington. Tech executives have long derided the nation’s capital as a place where good ideas go to die by a thousand regulatory cuts. But increasingly, one quintessential Washington institution is taking hold: the chief of staff. Its growth in many companies is reflective of the evolution of the start-up boom: Companies have gotten bigger, often very quickly, and they’re seeking more organization and hierarchy as a result.
Increasingly, smaller start-ups are hiring chiefs of staff, said Nakul Mandan, partner at venture capital firm Lightspeed Venture Partners, in part because the latest start-up wave is growing up.
But the new slate of exclusive originals for the subscription service YouTube Red unveiled by Daniels at the YouTube keynote address at VidCon on Thursday afternoon was packed with platform-native talent, including Rhett & Link, PewDiePie, Smosh and Vsauce creator Michael Stevens.
Streaming Media, SVOD, DVRs
Netflix and its ilk don’t play second fiddle to DVRs anymore
Subscription video-on-demand services were in half of US households in the first quarter, according to Nielsen’s latest Total Audience Report. That’s up from 42 percent of households a year earlier. Meanwhile, DVRs have held steady, hovering around 49 to 50 percent for more than a year.
This marks the first time the report has shown the two to be on equal footing.
Millennials’ Relationship To Brands: Earn My Loyalty
The fragmented nature of the digital landscape has created a conundrum for magazines and other news outlets. Being seen as reliable is crucial to a news organization’s survival. But if readers are finding stories in every corner of the Web, and may not even remember where they first read them, how can publishers build a loyal audience? Do brands even matter anymore?
It turns out they do. Readers are less likely to trust a longform story that appears to have run on BuzzFeed than the same article on The New Yorker’s website, according to a study by the Columbia Journalism Review and the George T. Delacorte Center for Magazine Journalism.
However, our study also suggests that changes in how and where we read are pushing us to seek out reliability cues wherever they exist, and that readers make many judgments about thejournalism itself when evaluating a story’scredibility. One study subject told us that he usually uses the publication where an article ran as a guidepost.
Digital Media, Publishing, Ad Blockers
Major Ad-Blocker Suffers Defeat Over Business Model
Will U.S. entertainment powerhouses look to take advantage of lower U.K. sector stock prices and a weaker pound to swoop in and make some acquisitions following a British referendum that yielded a majority for a Brexit? Or will they stay away amid a lack of clarity on what will happen in the U.K., with some market watchers fearing a recession as early as next year following the results?
Oliver pointed to the swift, destructive fallout of the UK’s vote. Over the past several days, global and British markets have dropped, the British pound was historically weak, and Prime Minister David Cameron, who signed off on the Brexit vote, announced he’s stepping down. And it could get worse, given that no one knows how, exactly, UK-EU negotiations for a British exit will end up.
Conferences of note:
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At GamesBeat 2016, we’re devoting an entire day to dive into VR and AR. How decision-makers approach this new platform will determine who the winners and losers will be – from developing the right game strategies, to launch timing, to marketing and targeting the right consumers. We’re examining it all with the right thought leaders in the room.
Of course, there’s a whole lot more to dive into – from monetization strategies to esports and global expansion to publishing deals. We’ve assembled many of the industry’s top leaders to share essential insights on all this and more.
Have a look at some of our top speakers:
Peter Moore, Chief Competition Officer, EA
Kevin Chou, CEO, Kabam
Jason Rubin, Head of Worldwide Studios, Oculus
Richard Marks, Senior Research Engineer, Sony
David Haddad, President, Warner Brothers
Mike Sepso, SVP of Media Networks, Activision Blizzard
Michael Condrey, Cofounder, Sledgehammer Games
Megan Gaiser, Principal, Contagious Creativity
Peter Levin, President of Interactive Ventures & Games, Lionsgate
Ru Weerasuriya, Founder & President, Ready At Dawn Studios
Roy Taylor, Corporate VP, AMD
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