ACR Archive

Deep Dive into Inscape’s Jodie McAfee

By Andy Plesser @ HuffPost

There’s a reason Inscape detects at the glass. “A fairly solid percentage of the behavior on our footprint is non set-top box behavior,” McAfee says. “We see all of that behavior.”
Inscape’s reach is just over 7 million TV sets across the U.S. in what amounts to “fairly close to census-level” reporting. It ingests feeds from roughly 150 national broadcast and cable networks and about 150 local feeds from DMA’s; it’s aiming for all 210 DMA’s by mid-2018.

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Inscape’s reaching Over 7 million TV Sets Across the U.S.

By Steve EllwangerBeet.tv

If you think the closer you are to a television screen the better the picture is, the same principle applies to the automatic content recognition (ACR) approach taken by Inscape. Formerly known as Cognitive Media Networks before its acquisition by consumer electronics provider Vizio, Inscape is closer to the TV picture than a set-top box.
“We detect at the glass” attributes of content playing on-screen, says Inscape’s SVP of Marketing & Business Development Jodie McAfee.

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NJ Releases Cybercrime Statistics for 2016

By Michael Booth @ New Jersey Law Journal

The office cited three major data breach cases affecting New Jersey residents, though none was resolved in 2016:In a joint complaint filed in the U.S. District Court for the District of New Jersey, the state and the FTC alleged that Vizio and Inscape violated state and federal laws by failing to effectively inform consumers that Vizio smart televisions were continuously collecting and storing information about their viewing habits, and that the data was being sold to third parties for marketing purposes. Under the terms of the settlement, Vizio and Inscape paid the state $915,940 in civil penalties and $84,060 in attorney fees and investigative costs. Vizio and Inscape also agreed to destroy consumer viewing data collected prior to March 1, 2016, prominently disclose to consumers the type of data that will be collected by the “Smart Interactivity” feature, obtain consumers’ affirmative express consent before collecting their viewing information, and implement and maintain a comprehensive privacy program.

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World Series Ads Generated Well Over 5.1 Billion Impressions

By Mike Shields @ Business Insider

For one, across the first five games, World Series ads on Fox have generated well over 5.1 billion impressions, according to the analytics firm iSpot.tv, which measures attention for TV ads using a panel of 7.3 million Smart TVs.

Meanwhile, given the riveting, tight nature of this year’s World Series, people have stayed tuned in. According to iSpot, the ads run during the games have been watched to completion by an average of 86% of the viewers.
That puts the World Series’ ad attention score above some kinds of TV programming, like say morning news shows, though its score is behind ads showing during serialized shows like “Law and Order SVU” and “The Walking Dead” – which boast of ad attention rates above 90% on average.

Ratings have been solid for the World Series, which demonstrates the massive amount of advertising exposure big TV events can deliver.
Of course, some people do flip around during commercials. Here’s a second by second look at viewership during the games from Inscape.tv:

TV Advertisers Hit Home Runs With World Series Audiences

By John Cassillo @ TVREV

Obviously that excitement’s been a boost for advertisers. And brands aren’t just earning eyeballs, but major audience attention during commercials. iSpot.tv, which measures attention from the glass of 7.3 million TVs, shows us the ads that received the most attention. Taco Bell got the most impressions by far, as the graph below indicates. But Lyrica, Budweiser, Amazon Echo and IBM got the most attention from World Series viewers across all spots.

Game Two of the World Series’ audience climbed considerably as the game’s scoring picked up later and the win probabilities went back and forth for both teams. Inscape, which captures live viewing data directly from screens, showed the game received over 2% of the real-time TV audience at certain junctures. That jump in the later innings is reflected in the second-by-second viewer graph below.

The action elicited a strong response on social media as well, according to Canvs.
Looking at real-time emotional reactions (ERs) during the game, “love’” carried over 26% of those responses on Twitter. “Crazy” hit 21%, while “enjoy” and “excited” also saw significant representation as the action ramped up over the course of the evening. According to the graph below, you’ll notice the major spikes in the later innings, as the Astros tied the game in the ninth, then traded blows with the Dodgers through the next two innings en route to the 7-6 come-from-behind victory.

Inscape Develops Census TV Data

By InteractiveTV Today

We often see articles written about various types of data with categorization of first-party (my) data, second-party (your) data and third-party (vendor-aggregated audience) data. As we were developing the Inscape census TV data, I struggled with these definitions.

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The Walking Dead Ready for Season Eight

By Eleanor Semeraro @ Broadcasting & Cable

When it came to advertising during TWD season premiere, 28 brands ran 35 spots 39 times with an estimated spend of $10.8 million. Xbox and Paramount Pictures lead the way, tied for the biggest budgets of the night.
When it came to attention, Captain Morgan’s fun commercial chock-full of assorted captains scored the highest iSpot Attention Index (159), with 59% fewer interruptions vs. the average commercial (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

B&C worked with Inscape.tv, the TV data company with glass-level information from 7 million smart TV screens and devices, to see what viewership looked like during the premiere.
Many people who watched the premiere had also been catching up on the back-to-back episodes from previous seasons that AMC was airing all day. And, unsurprisingly, a good chunk of fans stuck around after the episode’s conclusion to watch the official aftershow, Talking Dead(although some switched over to, you guessed it, the NFL game).

Canvs, the emotion measurement company, detected 59,403 Emotional Reactions (ERs) on social media around the premiere. As you’d expect, comments expressing love were most frequent, appearing in 20.6% of ERs, followed by mentions of excitement (19.9%) and craziness (9.8%).
Characters from the show were a huge driving force in conversation, with four out of the top five most-mentioned terms being names. Unsurprisingly, Rick (portrayed by Andrew Lincoln) led the way, followed by Negan (Jeffrey Dean Morgan) and Gregory (Xander Berkeley).

“The Gifted” Fox’s New Hit

By Eleanor Semeraro @ Broadcasting & Cable

According to iSpot, which has attention and conversion data from more than seven million smart TVs, so far 64 brands have spent an estimated $8.1 million running 109 spots 161 times during The Gifted. Mobile device companies as a category are leading in spend, followed by automakers, with Verizon and Lincoln topping the list of individual brands that have shelled out the most. But interestingly—and perhaps fittingly—the single commercial with the highest estimated spend is a trailer for Blade Runner 2049 from Warner Bros.
When it comes to viewer attention to ads during The Gifted, GEICO is leading according to the iSpot Attention Index, with 77% fewer interruptions during its commercials (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

B&C worked with Inscape.tv, the TV data company with glass-level information from 7 million smart TV screens and devices, to reveal live-viewership trends during the first three episodes.
The show may also be benefiting from a lead-in audience watching Lucifer, which then, already primed for a fantasy/comic-book-esque story, sticks around for The Gifted. Notably, each week after The Gifted concludes, a subset of the audience switches over to ABC to catch its new show The Good Doctor—a drama about a young doctor with, yes, special abilities.

There have been 16,006 Emotional Reactions (ERs) on social media to episodes of The Gifted so far, according to Canvs, the emotion measurement company. Love has been the most prominent emotion, appearing in 29.9% of all ERs about the show. Many fans have also been expressing excitement (18.2%) and enjoyment (16.%), while some have been talking about how crazy the show is (5.6%).

Attention Score: Measuring How Consumers React to TV Ads

By Sudipto Ghosh @ MarTech Series

How do you find out if consumers are paying enough attention to your advertisements? iSpot.tv, a leading real-time TV ad analytics company offers Attention Score, a measure of how consumers react to TV ads. We spoke to Shamez Dharamsi, SVP, iSpot, to understand how TV ad analytics would change in the years to come.

MTS: What statups, from the analytics industry, are you following keenly?
Shamez: We’re working with a start-up that was spun out of Vizio, called InScape, which allows us to get analytics straight from the glass in the television (smart TVs). Matched with iSpot’s robust TV ad catalog, it allows help marketers understand the customer journey (especially along the last mile).

The CW Returns with Multiple Hit Shows

By Eleonor Semeraro @ Broadcasting & Cable

Last week was a big week for The CW, with the return of multiple hit shows including Supergirl, The Flash, DC’s Legends of Tomorrow, Riverdale, Arrow and Supernatural. B&C worked with Inscape.tv, the TV data company with glass-level information from 7 million smart TV screens and devices, to see how people have been consuming the latest installments of their favorite shows from the network.

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Mr. Robot Returns

By Elanor Semararo Broadcasting & Cable

According to Inscape, the TV data company with glass-level information from seven million smart TV screens and devices, people who watched Mr. Robot had previously been watching the movie John Wick on USA Network. One subset of viewers were switching between Mr. Robotand the MLB baseball game on Fox Sports 1, while another set were checking out Kingsman: The Secret Service movie on FX in addition to watching Mr. Robot.

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A Deep Dive into Mr.Robot’s Audiences

By Eleanor Semeraro Broadcasting & Cable

According to TV ad analytics firm iSpot.tv, which has attention and conversion data from more than seven million smart TVs, a total of 16 brands ran 23 different spots that aired 26 times during the premiere. Continuing the trend of previous seasons, auto makers and movie studios were two of the top spending industries last night.
Acura and Hewlett Packard Enterprise also enjoyed solid viewer attention during the premiere, with their commercials having 49-63% fewer interruptions compared to the average ad, according to the iSpot Attention Index (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

B&C worked with Canvs, the emotion measurement company, to see what viewers had to say about the premiere on social media. Also below: Brand and advertising data for Mr. Robotcourtesy of iSpot.tv, and a look at what else the show’s viewers were watching this week, via Inscape.tv.

According to Inscape, the TV data company with glass-level information from seven million smart TV screens and devices, people who watched Mr. Robot had previously been watching the movie John Wick on USA Network. One subset of viewers were switching between Mr. Robotand the MLB baseball game on Fox Sports 1, while another set were checking out Kingsman: The Secret Service movie on FX in addition to watching Mr. Robot.

Inscape and Sorenson Media Partner to Improve TV Measurement

By Karissa Neely @ Daily Herald

Inscape, a California provider of automatic content recognition data from millions of smart TVs, and Sorenson Media, the Utah provider of addressability and television measurement solutions, announced a strategic relationship that brings digital measurement capabilities to broadcast television stations.

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Final Season of Shonda Rhimes Scandal on ABC

By Eleanor Semeraro @ Broadcasting & Cable

When it came to viewer attention, Rx also topped the list, with a commercial from Eucrisa (a topical dermatitis ointment) leading with 75% fewer interruptions compared to the average ad, according to the iSpot Attention Index (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). Commercials from Google Home and Twentieth Century Fox also had notably high attention indices.

According to Canvs, there were 24,442 Emotional Reactions (ERs) prompted by the Scandalpremiere. Love was the dominant feeling people expressed, appearing in 27.8% of all ERs, followed by excitement (16.2%), enjoyment (8.4%) and craziness (6.7%). As you’d expect, main character Olivia Pope (portrayed by Kerry Washington) was the biggest Scandal talking point, appearing in 17.5% of all ERs.

According to Inscape, the TV data company with glass-level information from seven million smart TV screens and devices, people who watched Scandal were also tuning into ABC’s other powerhouse programming including Grey’s Anatomy before and How to Get Away With Murderafter. Some of these viewers were also flipping between ABC and the Patriots vs. Buccaneers NFL game on CBS.

Inscape, Sorenson analytics partnership

By Advanced Television

Inscape’s data coupled with Sorenson’s analytics platform provides broadcasters a near-instant-read on what segments, shows, and dayparts are keeping viewers tuned in as well as down-to-the-second detail on when viewers tune out. Customisable reporting allows broadcasters to compare their shows to the local and cable competition to understand trends and averages over time.

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Inscape Teams with Sorenson to Bring Near Real-Time Analytics to Broadcast TV

By Rapid TV News

Smart TV automatic content recognition data provider Inscape has announced a partnership with addressability and TV measurement solutions firm Sorenson to bring digital measurement capabilities to broadcast television stations.
To date, more than 80 TV stations are using Sorenson Media’s Spark Station Analytics, which is powered by Inscape’s second-by-second data, to better understand viewership habits and trends.

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Inscape and Sorenson Media Announced a Partnership With Real-Time Viewership Data

By Will Richmond @ VideoNuze 

These broadcasters gain the ability to understand on a second-by-second basis what viewers are watching and for how long. As Jodie McAfee, Inscape’s SVP of Sales and Marketing explained to me, this means local broadcasters can make more informed programming decisions. For example if a news segment over-performed in the 6pm broadcast, it might be positioned more prominently in the 10pm broadcast. Stations can see the precise second that viewers tuned out.

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Live Viewing Increases During Larry David’s Return to HBO

By Eleanor SemeraroBroadcasting & Cable

According to Inscape.tv, the TV data company with glass-level information from 7 million smart TV screens and devices, viewership slowly but steadily ticked up as the premiere progressed—while heavy hitters in broadcast comedy saw basically flat or slightly declining viewership as episodes wore on during the evening.
It’s worth noting that some of the tune-out (noted by dips in the graphs below) can be chalked up to commercial breaks when people naturally channel surf—something that HBO doesn’t have to deal with. Sunday evening NFL may have also poached some viewers whose attention just wasn’t going to be held by animated comedy.

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Inscape has Joined NYC Television Week as a Silver Sponsor

By Broadcasting & Cable

Advertising solutions provider, Inscape, has joined NYC Television Week as a Silver Sponsor for Advanced Advertising and the TV Data Summit, NewBay Media announced.
Inscape captures live viewing data from content sources across millions of Smart TVs and devices delivering highly accurate cross-platform viewing behavior. Jodie McAffee, Senior VP of Sales and Marketing at Inscape will be moderating the How Data Is Impacting the TV Business panel at the TV Data Summit and will be a panelist at Advanced Advertising’s Data Data Everywhere panel discussion.

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Empire Premiere Hooks Audiences

By Eleanor SemeraroBroadcasting & Cable

How did Empire compare to some of the other big broadcast premieres on Wednesday night? Data from Inscape, the TV data company with glass-level information from 7 million smart TV screens and devices, shows it in roughly second place (remember that time-shifted viewing can ultimately affect final ratings), behind Survivor on CBS, and above ABC’s The Goldbergs and The Blacklist on NBC. Looking at solely the Empire episode, Inscape shows that viewership slowly but steadily ticked up as the episode progressed.

But when it came to viewer attention, Lincoln, Apple and Ford didn’t fare quite as well as other brands. According to the iSpot Attention Index, ads from the top spending brands were more likely to have interruptions than the average commercial (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). Lionsgate, State Farm and Warner Bros. were some of the Empire advertisers that were able to hold viewer attention with commercials that were 70-76% less likely to be interrupted than the average.

According to Canvs, there were 25,149 Emotional Reactions (ERs) prompted by the premiere. Love was the dominant feeling people expressed, appearing in 17.5% of all ERs, and among those conversations, Cookie (Taraji P. Henson) was the most-mentioned character. Notably, there was also an undercurrent of dislike (10% of ERs) during this episode, particularly about Lucious’s nurse (portrayed by Demi Moore). Fans were not shy about expressing distrust for her character as she seemed to be cozying up to Lucious, who was still recovering from the assassination attempt and has yet to regain his memory. Some even went as far to call her sneaky and shady.