To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the 11th season of The Voice.
“If you’re a fan of The Voice, you already know the name Sundance Head, because he was crowned the winner of the 11th season of the NBC singing competition. (Then again, you might also know his name if you were a fan of American Idol, because he was also a semifinalist on the sixth season of that show.) The top 5 brands that advertised during The Voice across the full season were Toyota, Kohl’s, Walmart, Google (for its Pixel phone) and Apple (for its iPhone), in that order, ranked by estimated spend. But the winners in terms of generating the most digital response to the ads they aired during The Voice all season were Apple (for iPhone), Toyota, Hershey’s, Sprite and Jeep, in that order. Apple’s music-driven iPhone ads, which can feel like little music videos, clearly struck the right note with the Voice audience.”