Advertising Archive

Big Block’s Charlie Todd on Improv Everywhere

By SHOOT

Charlie Todd wears a lot of hats: he’s a weekly fixture performing at the Upright Citizens Brigade, part of Big Block‘s director roster, and founder of Improv Everywhere, which creates “positive pranks,” designed to surprise and delight, but never humiliate or embarrass, those on the receiving end. The videos have proven so successful that Improv Everywhere’s YouTube page has nearly 1.9 million subscribers, with individual videos receiving tens of millions of views.

People on the Move

By Sara Guaglione @ MediaPost

Howell joins The Hill from WhoSay, where she created partnerships between brands, celebrities and influencers. She also previously led client partnerships at Twitter for Fortune 200 beer and spirit brands, as well as launched PureWow, a digital women’s lifestyle site, acquired in January by The Gallery, a sister company of VaynerMedia.

Author: | Categories: Influencers, Social Media Tags: , , ,

WHOSAY and Click Z Chat with Walmart CMO

By Jenna Sereni @ Click Z

As part of the WHOSAY ANA Masters of Marketing series we traveled to Walmart HQ in Bentonville, Arkansas and sat down with CMO Tony Rogers to discuss empathy, transparency and the company’s multi-channel future.

Author: | Categories: Influencers, Social Media Tags: , , ,

Big Block’s Charlie Todd, the Master of Surprise and Delight

By David Bloom @ TVREV

Charlie Todd wears a lot of hats: he’s a weekly fixture performing at the Upright Citizens Brigade, part of Big Block‘s director roster, and founder of Improv Everywhere, which creates “positive pranks,” designed to surprise and delight, but never humiliate or embarrass, those on the receiving end. The videos have proven so successful that Improv Everywhere’s YouTube page has nearly 1.9 million subscribers, with individual videos receiving tens of millions of views.

TVREV Teams Up with WHOSAY

By Mike Gasbara @ TVREV

This is the second installment of a weekly partnership between TV[R]EV and influence marketing platform WHOSAY, to curate a hot list of talent for the topics brands and marketers want to activate. Whether you are planning a campaign for digital, TV, or cross-platform, these names are the ones most likely to get your brand message seen, heard and most importantly, trusted by consumers. These 11 influencers are the top hip hop stars on the rise with the highest brand affinity, curated using WHOSAY Match.

Author: | Categories: Influencers, Social Media Tags: , , ,

Measuring Influence with WHOSAY

By HardCore

Facebook, which declined to comment for this story, is expected to begin studying how users respond to the new commercial experience in the coming weeks. “YouTube already established that people will sit through and tolerate pre-roll,” says Steve Ellis, CEO of WhoSay, a social influencer marketing company. “It’s proven that they haven’t sent consumers fleeing.”

Author: | Categories: Influencers, Social Media Tags: , , ,

PadSquad Encourages Creativity on Small Screens

By Internet Retailer

During the seven weeks the ad ran in October and November, 230,000 consumers interacted with the ad in some way, either via watching the video or coloring in the mural, which was an 8.67% engagement rate, Davey says. This is about 333% higher than PadSquad’s average engagement rate, the vendor says. Timberland has engagement rate goals similar to PadSquad’s,  Davey says.

WHOSAY Matches Brands with Influencers

By Broadway World

In 2010 Cat was named Creative Director to the CAA incubated celebrity social network, WhoSay Inc,. Through these experiences Schwartz has become well known in Hollywood for educating consumers as well as A-list celebrities on the electronic lifestyle.

Author: | Categories: Influencers, Social Media Tags: , , ,

Beachfront Media Reports Massive Increase in Connected TV Views

By Alan Wolk @ Forbes

So right now we have the rapid growth of OTT TV, both subscription (SVOD), ad-supported (AVOD) and hybrid models (e.g., Hulu). The audiences tend to be younger and more tech-savvy, and, because ad loads on OTT are still considerably shorter, far more likely to stick around to view the ads: a recent study by Beachfront Media showed a 97% completion rate for OTT ads.

Big Block Teams Up with Fine Bros Ent.

By Sam GutelleTubefilter

Fine Bros Entertainment (FBE) has made its first foray into the world of film. The company founded by brothers Benny and Rafi Fine has teamed up with Big Block for F The Prom, a teen comedy flick that is now available through iTunes.

Measuring Influence with WHOSAY

By Karen Butler @  UPI

“Big news everyone #Nancy is back! Heading to LA to shoot my episode of @RoseanneOnABC thrilled and delighted to announce this fabulous news more to come!” Bernhard posted on her WhoSay social media account.

Author: | Categories: Influencers, Social Media Tags: , , ,

Beachfront has been a Key Part of Shaping the Programmatic Advertising

By John Cassillo @ TVREV

Beachfront has been a key part of shaping the programmatic advertising space since its inception, which is what drew GCP and PSP to this acquisition. Advertising is becoming increasingly automated, which has them bullish on the long-term upside of an independent player like Beachfront.

Beachfront has Made Tremendous Progress over the Past 10 Years

By Iris Dorbian @ PE Hub

Growth Catalyst Partners and PSP Capital have acquired a majority stake in Beachfront Media, a mobile video monetization company. No financial terms were disclosed.

The Future of Content Consumption is Increasing

By Portada-Online

Beachfront Media sees billions of video ad requests a day worldwide, currently — across mobile, Connected TVs, and desktop. The company has enjoyed more than ten years of profitable growth as it’s introduced software products for digital publishers and advertisers to transact expeditiously across platforms, at scale. Beachfront’s products have helped shape what has come to be known as programmatic advertising.

Beachfront will Provide Substantial Resources

By Matt Lopez @ VideoInk

Beachfront said GCP and PSP will provide the company with substantial resources to expand its capabilities for its multi-platform advertising business.
Beachfront also announced Bill Jennings as CEO and Rich O’Connor as CFO. The two previously teamed up in the same roles at PageScience, an ad targeting company acquired by Accent Health in 2016. Beachfront Media co-founder Frank Sinton will remain president. Sinton and co-founder, Lisa Connell, will also retain stakes in the company.

Beachfront Media has Sold a Majority Stake to Private Equity Firm

By Alex Weprin @ MediaPost

Beachfront says it delivers billions of video advertising requests across mobile devices, desktop computers and connected TV sets. Founded in 2005, it was one of the earliest entrants into the business of programmatic advertising.
Troy Noard, managing director at PSP Capital Partners, told Digital News Dailythat his company was interested in Beachfront because of the opportunities for advertising delivery in the over-the-top video and mobile video spaces

The Acquisition of Beachfront Media

By Polina Marinova @ Fortune

  • Growth Catalyst Partners and PSP Capital acquired a majority stake in Beachfront Media, an Ormond Beach, Fla.-based mobile video monetization company. Financial terms weren’t disclosed.

PadSquad’s InstaScroller

By Mike Gasbara @ TVREV

That’s why PadSquad, mobile rich media creative arm for brands and agencies, developed the InstaScroller creative automation tool. The platform enables media buyers/sellers and creative agencies to create user friendly mobile scroller ad units that are 100% compliant with the latest Coalition For Better Ads digital advertising standards.

With the Investment Beachfront will be a Much Bigger Player

By Will Richmond @ VideoNuze

Overall, the investment positions Beachfront to be a much bigger player in both mobile and CTV advertising, especially as the role of programmatic grows. Beachfront has always run very lean, so additional resources should drive many new opportunities. For Frank and Lisa, who I’ve known for many years, it appears to be a great outcome and I wish them congratulations!

Beachfront Media Is a Tremendous Company with a Strong Record of Growth

By Jon Lafayette @ Broadcasting & Cable

“Beachfront is ideally positioned to benefit from the extraordinary shift of audiences to mobile and OTT platforms,” said Jennings. “Mobile video ad spending is projected to grow from $11 billion this year to over $23 billion by 2020. Beachfront is in a perfect position.”