Apps Archive

Ad Tech And Digital Video Demand Growing Together

By Adexchanger

Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. None of this is to say that TV’s dead or that digital advertising is now marketers’ only option. But growing consumer demand for digital video, video header bidding and increased bandwidth speeds are pushing brands further in that direction.

The Future of Mobile Header Bidding

By Philip Rosenstein @ MediaPost

“Mobile-first header bidding approaches are becoming more popular, as digital advertising on mobile devices surpasses total spend through traditional desktop display advertising,” Frank Sinton, CEO at Beachfront Media, told Digital News Daily.

 

Video Header Bidding: The Myths and Truths

By Frank Sinton @ TV[R]EV

Truth: In our own tests at Beachfront, video header bidding actually increased “speed to render” of a video ad – the first part of a video that users see – by 30% faster than the legacy method which is calling your video ad server on player load. Why is it faster? Because video header bidding can run the auction in parallel with the video player being loaded.

Google Mandate Hits Third Phase

By Frank Sinton @ LinkedIn

By Frank Sinton, CEO and Founder of Beachfront Media. Chances are most of you reading have no idea what the Google mandate even is, and why would you? It has been a relatively low-key announcement by the digital giant — who commands roughly 40% of the digital ad market — but it has some serious implications for the agency world.

Placement Issues Have Brands Pulling Out of YouTube Advertising

By Frank Sintron @ TVREV

Whether you’re interested in digital advertising or not, chances are you’ve heard about the recent Google // YouTube boycott. A great article by Lara O’Reilly at Business Insider deeply explores the recent fiasco, which all stems from an investigation that found ads appearing alongside extremist content on YouTube.

Frank Sintron is the CEO and founder of Beachfront Media

Time is Hungry for Social Videos

By Lucia Moses @ Digiday

Facebook is starting to share revenue with publishers, but it still makes sense for publishers to try to get viewers back to their own sites, where they can make higher margins on video ads, said Frank Sinton, CEO of Beachfront Media, a mobile video platform. Viewers also expect to be able to find content on multiple platforms. If Well Done does well, Time Inc. may parlay it into events and TV, but Sinton said it behooves publishers to think about other platforms out of the gate when launching a new brand. “To establish a brand, you need to be everywhere.”

“The Next Netflix”

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
In this crazy week in media and tech, Wired magazine’s cover story featured the New York Times telling my long-ago colleague that it wants to be the next Netflix, selling high-quality subscription content for everything from cooking to exercise to video documentaries to, oh yeah, journalism.

Beachfront Insights: What Will We Be Watching in Ten Years?

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
Mop-headed Luke had just turned 5 a couple of weeks ago when I ended up standing in a Starbucks line next to his mother. I began wondering what, and where, and how, a kid like that will be watching video entertainment a few years from now.

TV’s Super Season Kicked Off Super Bowl Weekend

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
For the past few decades, February has been television’s biggest month. On one end is the Super Bowl, far and away the year’s most-watched event. On the other, the Oscars, usually the second-most watched event.

This year, the strategy of releasing ads and teasers ahead of the game is significantly down, according to iSpot.TV, which tracks ad spending. The number of advertisers releasing online previews by the Monday before the game was down a quarter, from 28 to 21. The number of ads was down even more, from 59 to 26. And spending around those preview ads is down 24% through Monday, to $5.5 million.

Over at Animal Planet’s Puppy Bowl XIII, they will include both a virtual-reality pup’s-eye view and branded content. “If you show a brand to consumers, they’ll remember it maybe half of the time,” said Vince Cacace, CEO of VR ad-tech company Vertebrae. “But if you let them experience something, they’ll remember it 90 percent of the time. The Puppy Bowl had more than 10 million viewers last year, so including VR in this year’s broadcast will be a huge step in continuing to drive VR adoption.”

More People Are Watching Video on Mobile Web Compared to Apps

By Sahil Patel @ Digiday

App development and maintenance does not come cheap. Frank Sinton, CEO of video app and ad technology company Beachfront Media, estimates the cost to build and maintain a video app to run at least $500,000 a year for most companies. This includes hiring app developers and costs associated with video hosting, monetization, other app-related maintenance and updates and other technological requirements. “There are cheaper options, but then you severely sacrifice user experience,” he said.

Why YouTube Ad Rates Suffered This Month

By Geoff Weiss @ Tubefilter

This explosion in December is followed by a huge drop-off in January, which is the lowest CPM month of the year. “Video ad rates suffer at the beginning of the year, and begin to slip immediately after the holidays in December,” notes Anthony Campanella, VP of operations at Beachfront Media, which offers video distribution and monetization options to publishers. “This is attributed to most advertisers hitting the reset button after the holiday push. Even though a publisher’s traffic remains around the same levels in January as they are in December, the advertising dollars become scarce due to demand.”

Esquire Network Goes Digital-Only

By David Bloom @ Tubefilter

No doubt many in the traditional linear TV business were shocked to hear that the Esquire Channel is ditching its traditional linear TV business. To them, I can only say, “Get used to it.”

People in the industry should consider Esquire and its soon-to-be former employees the first victims of the post-Peak TV era. And people in the industry should consider more strongly how they’re going to navigate the post-Peak TV era, too, because I think it’s coming sooner than many understand.

Tech Players That Marketers Should See at CES

By Garett Sloane Ad Age

Ad tech shows up: Wherever there are digital TV devices and virtual reality goggles, there are innovative video ad tech players. This year, VR ad startups like Vertebrae and video ad tech players like Beachfront will be on the periphery of the main event. There’s a CES “digital cocktail party” hosted by Beachfront, Tubefilter, Jukin Media and Tubular.

With CES Almost Here, What 2017 Gadget will Change Entertainment?

By David Bloom Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
A couple of weeks ago, I looked at digital media’s pell-mell 2016 and some of the industry’s looming issues for 2017. But what about the new technologies and platforms that will shape both digital and traditional media in 2017?

 

Beachfront Insights: ‘Tis The Season For VR Empathy, Or Is It?

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.

The holidays are typically a time when we’re urged to think outside of ourselves and to be more empathetic about the plight of others less fortunate. Put yourself in some poor soul’s shoes and figure out how you can make their life better. And now, some suggest, we have a new tool to improve our empathy: virtual reality.

 

Insights: It’s Been A Transformative 2016 For Digital Video

By David Bloom Tubefilter

This installment of Insights is brought to you by Beachfront RISE.

Over lunch this week, Eunice Shin, who runs the consulting firm Manatt Digital, posed a really good question to me: Have you thought about how much has changed in digital video just in this year?

Insights: Building The Fan-Driven New Hollywood

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.

It’s been a kaleidoscopic and crazy week, stuffed with meetings and showcases, holiday receptions, and random conversations across what I like to call the Golden Triangle, the Westside Los Angeles neighborhoods and suburbs where startups and tech giants, social-media influencers, and new kinds of entertainment companies are haphazardly creating a New Hollywood, and a new relationship between creators and fans.

Insights: Navigating The Treacherous Waters of Spanish-Language Media

By David Bloom @ Tubefilter

Amid all the media-company maneuvering for position in these merger-mad days, few sectors are as interesting to watch as the big and growing market for Spanish-language content. No one is winning, but lots of new players are jousting with some incumbents for position. All are trying to find that river of gold beckoning from this often underserved market.

Google and Facebook Are Transforming Your World In More Ways Than You Know

By David Bloom Tubefilter

This installment of Insights is brought to you by Beachfront RISE.

For all the hand-wringing over fake news on Facebook and Google, it’s only part of a much broader trend that is too little noticed. Simply put, the two online giants are reshaping our Internet experience in ways we seldom understand, with long-term implications that are even murkier to divine.

Insights: Amplification and Putting the “F” in STEM

By David Bloom @ Tubefilter

Insights is a new weekly series featuring entertainment industry veteran David Bloom. It represents an experiment of sorts in digital-age journalism and audience engagement with a  focus on the intersection of entertainment and technology, an area that David has written about and thought about and been part of in various career incarnations for much of the past 25 years. David welcomes your thoughts, perspectives, calumnies, and kudos at david@tubefilter.com, or on Twitter @DavidBloom.

This installment of Insights is brought to you by Beachfront RISE

When Barack Obama announced this week the latest recipients of the Presidential Medal of Freedom, the nation’s highest honor that can be bestowed upon a civilian, there were many prominent names, people whose stories are widely known throughout pop culture including Michael Jordan, Robert Redford, Bill and Melinda Gates, Bruce Springsteen, Tom Hanks, Ellen DeGeneres, Lorne Michaels, Diana Ross, and Robert De Niro.