Audience Archive

Canvs and TheWrap Present This Week’s Social Media MVPs

By The Wrap

TheWrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The NFL matchup between the New England Patriots and the Pittsburgh Steelers, broadcast on CBS, was the most emotionally reacted-to program of the period measured, with 205,288 Emotional Reactions (ERs). Patriots tight end Rob Gronkowski was the most mentioned player of the game, with fans applauding his skills as he caught nine passes for a total of 168 yards. Gronk was also named AFC Offensive Player of the Week.

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Audiences are Emotional Over The Voice

By Cynopsis

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from January 1, 2017 – December 19, 2017 using Twitter data from Nielsen. Check out their findings below.

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Canvs and Ampsy Decode Fans’ Emotions

By Logan Bradley @ SportTechie

The Dec. 9 game which saw Army narrowly defeat Navy 14-13 produced a 59 percent emotional reaction of “love.” It was followed by “enjoy,” “excited” and “happy.” The designations might seem rudimentary, but they provide media companies a better way of assessing potential programming and content.
Said Canvs CEO Jared Feldman in a statement, “we’re working closely with Ampsy to apply learnings from our work with TV networks and brands to now help professional sports teams, music industry organizations and others utilize emotion measurement data for better programming and business outcomes.”

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Audiences are Emotional Over Netflix

By Newsweek

  1. And, finally, the hyperbole. The company Canvs analyzed U.S.-based English-language missives on Twitter (between January 1, 2017 and November 7, 2017) relating to Netflix content and came up with the following emotional superlatives:
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Canvs Provides Emotional Analysis on Social Content

By Hayley Ringle @ Pheonix Business Journal

Ampsy also announced a partnership with New York-based Canvs on Dec. 7, a tech company that provides emotional analysis on social content. Canvs works with 80 percent of the movie studios and TV networks by ingesting content and delivering a report on how consumers emotionally react to a trailer, a TV show or a …

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Canvs and TheWrap Present This Week’s Social Media MVPs

By The Wrap

The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Dec. 6-12 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

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Canvs Emotional Measurement: Social Media Loves The Voice

By Cynopsis 

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from December 6 – December 12 using Twitter data from Nielsen. Check out their findings below.

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Distilling Fans’ Emotions During The Voice

By Eleanor Semeraro @ Broadcasting & Cable

According to iSpot, which has attention and conversion data from more than seven million smart TVs, when it comes to viewer attention to ads during The Voice, retail has a consistently strong showing. Among the brands with the most impressions, Best Buy and Kohl’s top the list for the best iSpot Attention Index, with their ads being 30-40% less likely to be interrupted than the average ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

According to Canvs, there have been a whopping 441,295 Emotional Reactions (ERs) to the show so far this season with the Live Top 11 Eliminations episode on Nov. 28 garnering the most ERs for a single episode so far (125,174). Positive emotions dominate the conversation, with love accounting for over 40% of all ERs, followed by enjoy (9%) and beautiful (8.8%).

Ampsy: Measuring the Real-Time Social Signal at Events

By MarTech Series

“Sentiment analysis isn’t enough, and with Canvs we have a true view into how event attendees feel about the live content they’re experiencing. Emotion measurement data gives us a more granular understanding into the specific moments that people love, and with these insights we can prescribe to our partners marketing and programming initiatives, in addition to signaling specific ways to improve and elicit more emotions at future events,” said Jeremy Gocke, CEO at Ampsy.

Canvs was founded in 2014 to help media companies inform their TV programming results from reactions on Twitter. Today, with API access to YouTube, Instagram, Facebook and with their own API, Canvs is empowers media companies, technology platforms, brands and agencies to decode the troves of social banter across platforms. Companies who trust Canvs for emotion analytics include: Netflix, FOX, NBC, Viacom, Warner Brothers, Sony Entertainment, Initiative, Lionsgate, Pilgrim Studios, PopSugar, StyleHaul, Creative Artist Agency, Assembly, and 360i, among countless more.

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How a Strong Emotional Response Correlates with Higher Ratings

By Troy Dreier @ StreamingMedia

The day started with a session on measurement. Schiffman’s company measures the difference between engaged and distracted viewers, showing how engaged viewers are far more likely to respond to the ads they see. Panelist Stuart Schwartzapfel, CSO for Canvs, measures emotional reactions to TV shows expressed on social platforms. He presented original research illustrating how a strong emotional response correlates with higher ratings the following week.

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Ampsy and Canvs Partner

By PR Newswire

While Digital can’t compete with the physical magic of live events, that doesn’t stop people from live-sharing their real-world experiences across social platforms. Enter the emotion measurement leader Canvs who has partnered with the hyperlocal live events analytics company Ampsy to deliver location-centric audience emotion insights at events for the biggest brands in music, sports, retail, travel and conferences.

 

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Canvs and TheWrap Present This Week’s Social Media MVPs

By TheWrap

A Pittsburgh Steelers linebacker, a Savior from “The Walking Dead” and a famous singer had viewers talking passionately on social media over the past seven days.
The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media.

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Audiences are Emotional Over The Walking Dead

By Cynopsis

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from Nov. 29-December 5 using Twitter data from Nielsen. Check out their findings below.

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The Ticket that Live Event Producers Have Been Looking For

By Alan Wolk @ Forbes

Fortunately, a new(ish) product, a combo actually, from two companies called Ampsy and Canvs, might be the ticket live event producers have been looking for. (Pun intended.)
Ampsy provides geofenced social media tracking. That means they are able to define a specific location—a stadium, a concert hall, even a hotel ballroom, and collect all of the tweets and posts coming from that site.
Those tweets and posts are then evaluated by Canvs, whose stock in trade is measuring emotional response rates on social media. Canvs, which provides emotion measurement for almost all the major TV networks, tracks what triggered strong audience reactions and then interprets what those reactions might be, using a measure they call the Emotional Reactions (ERs).

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Canvs Partners with Ampsy

By Jon Lafayette @ Broadcasting & Cable

By working with Canvs, Ampsy can better understand how events resonate with attendees emotionally. The insights can be used for marketing and can identify programming, songs and themes that resonate with audiences.

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Canvs and TheWrap Present This Week’s Social Media MVPs

By TheWrap

The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Nov. 22-28 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.
The Thanksgiving NFL matchup between the Los Angeles Chargers and Dallas Cowboys on CBS received 65,641 Emotional Reactions (ERs), with Dak Prescott, quarterback for the Cowboys, being the most-mentioned player.

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Audiences Think The Soul Train Awards Were Beautiful

By Cynopsis

Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from Nov. 22-28 using Twitter data from Nielsen. Check out their findings below.

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DJ Skee and Lasso: Better Together

By Markets Insider

“Since my work with Nike to Beats By Dre, I have been pitched on hundreds of new product ideas,” said DJ Skee, a renowned radio personality, TV host, and founder of Dash Radio. “But Lasso is different. Their team has combined traditional medicine with a designer feel to create a product that has never before existed. And the best part is that this really works. It is a game changer for athletes everywhere.”

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Canvs and TheWrap Present This Week’s Social Media MVPs

By TheWrap

A South Korean boy band, the Philadelphia Eagles quarterback and a “Voice” singer had viewers talking passionately on social media over the past seven days.
The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media.

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Canvs Emotional Measurement: Social Media Loves Boston Celtics

By Zach Servideo @ TVREV

The Boston Celtics beat out everyone as the biggest driver of Emotional Reactions (ERs) from TV viewers on social this week (Nov 14 – Nov 20), per emotion measurement leader Canvs.

The Boston Celtics drove 33,821 ERs this week, nearly one third (10,032 ERs) communicating “love.” The Celtics narrowly outdid the controversial TV host Sean Hannity’s 32,303 ERs for the week. (Take that, Hannity.)

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