Brandlive Archive

BrandLive Discloses How Companies Must Go Live

By OnlineVideo.net

“Smartphones and their cameras leap forward with every new generation giving anyone the power to become a professional content creator,” says Fritz Brumder, co-founder and CEO at Brandlive. “Going live using just a smartphone gives brands and retailers the power to easily create and distribute content on-the-move, connecting with more audiences more often.”

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Brandlive Mobile App Features a Live Feed

By Carrie BrunnerNBHerald

“We are so excited for Brandlive’s mobile app. At Cabela’s we are hosting an average of 300 live events per year, including internal trainings for our North American retailers,” said Dustin Edwards, Learning and Development Manager for Cabela’s. “Live video has become part of the fabric of how we communicate; we’ve seen the performance of our product lines change on a dime when we use a combination of live video and product experts for training. The Brandlive mobile app will make it that much easier for us to connect with our internal and external audiences in the most authentic, cost effective, and beneficial way.”

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Live Video: Integral Part of Marketing Strategies

By Mike Gasbara @ TVREV

Live video has become an integral part of marketing strategies for brands and retailers like Adidas, Walmart, Cabela’s, The North Face, and others to connect with consumers on a more intimate, authentic level. Live video platforms like Brandlive are even launching mobile apps to help the industry broadcast live video from their smartphone on the go.

Mobile Broadcasting with Brandlive

By MarTech Advisor

Brandlive Mobile includes the following features for Brands and Retailers:

  • Mobile Broadcasting –Simply log in and go live from any mobile device on your brand’s owned and operated channels and apps.
  • Public/ Private Events – Broadcast to both internal and external events for more use cases and increased ROI from live video
  • Easy Simulcasting to Social Channels – Broadcast directly to Facebook, Twitter and YouTube, and easily share and track events on any major platform.
  • Training– Allow internal or external audiences to take quizzes and interact with courses for product trainings or promotions.
Author: | Categories: Tech, Television Tags: , , , ,

BrandLive Reveals How Businesses Should Go Live

By RapidTVNews

“Our goal at Brandlive is to make live video as accessible as possible to the brands and all companies that we work with. In the past year, we have seen our customers using live video across their entire enterprises, for everything from town halls, product launches, sales meetings and consumer tent pole events,” said Fritz Brumder, CEO of Brandlive. “The mobile app will make it even easier to broadcast live video experiences across owned and operated channels and then distribute them across social media platforms, all from the palm of your hand.”

Author: | Categories: Tech, Television Tags: , , , ,

Live-streaming with Brandlive

By MarTech Series

Customer Feedback: “GoPro’s education team operates in a fast-paced world, often in remote places,” shared Chris Naegele, GoPro’s Director of Global Education. “The new Brandlive mobile app opens up some new possibilities on how we connect with our partners by giving us more freedom on how and where we can go live to get them the education they need. We use our GoPros to broadcast 99% of the time, but now that we don’t need a computer, we have that much more flexibility.”

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BrandLive Reveals How Businesses Should Go Live

By Mike Gasbara @ TVREV

Backcountry, an online retailer specializing in outdoor gear and clothing, announced a partnership with live video platform Brandlive to host a holiday event showcasing and selling products directly to consumers.

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BrandLive Partners with Backcountry

By Cision

“By incorporating live video into its Holiday Gift Guide, we expect Backcountry to see increased engagement with an already enthusiastic consumer base, and measurable sales results,” added Fritz Brumder, CEO of Brandlive.

Syndication: SatPR News

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How Businesses Can Connect with Customers Through Live Video

By Cheddar

Live video is not just for your friends on Instagram. Brands are increasingly using it to connect with their customers. While some may opt for Facebook Live, Brandlive caters their products specifically for businesses.
Fritz Brumder, co-founder of Brandlive, joins Cheddar to explain how live video is changing the way retailers and brands connect with their audiences.
Brandlive has worked with major retailers including Walmart, The North Face, GoPro, Adidas, Cabela’s and Ace Hardware.

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Potential Video Holiday Marketing Efforts at Brandlive

By Brent HieggelkeMarketing Land

Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering today — even if your potential holiday video marketing efforts are still a few months out.

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Deep Look at the Santa Barbara Tech Ecosystem

By Emma Peck Tech.co

I’ve helped to found and launch tech products and businesses (including Brandlive & Kaldera consulting) and organizations (Startup Santa Barbara). I’m also the cofounder and owner of the coworking and creative space The Sandbox Santa Barbara, and serve as a mentor for many programs.

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Is Smartphone Streaming Good for Live Video?

By Streaming Media

Kathryn Jones from VisualArts.tv, Scott Grizzle from IBM Cloud Video, and Brent Hieggelke of Brandlive discuss the consequences of proliferating live cellphone video and the resurgent “good enough for the web” attitude at Live Streaming Summit.

Author: | Categories: Business, Tech Tags: , , , ,

Live Reports from Eclipse Path’s in Oregon.

By Silicon Florist

It’s no secret that Oregon went a little crazy for the eclipse today. But did you know that the path of totality wasn’t our only claim to fame on this momentouss occasion? Portland startup Brandlive partnered with NASA to help them livestream the entire show.

 

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Eclipse Through The Eyes Of NASA and BrandLive.

By  SGB Media: Outdoor Magazine

Brandlive x  NASA present a live stream of the solar eclipse. Starting at 9 a.m. PDT, the stream will cover the eclipse’s path of totality as it moves across the United States from Oregon to South Carolina, and “will feature views from jet aircraft, high-altitude balloons, satellites and specially modified telescopes.

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63-Year-Old Award-Winning Pole Dancer

By Women You Should Know

Meet Mary Caryl Giltner… fashion designer and marketer turned international award-winning pole dancer, who proves that age is just a number. In this short video from DanceOn, Mary talks about when she got involved in the sport, the empowering effects of pole dancing, and her take on aging.

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Brandlive Partners with Pendelton

By Daphne HowlandRetail Dive

Pendleton Woolen Mills on Thursday opened a new flagship store in hometown Portland, Oregon and broadcast the event via live video platform company Brandlive, according to a company press release.

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Going Live in Retail and Getting Innovative

By John CassilloTVREV

Brandlive’s CEO Fritz Brumder added: “Brands like Pendleton recognize that today’s consumer doesn’t just buy products based on taste and that the brand behind the products is equally important. Having an authentic voice, a dedication to quality and a direct channel to the consumer allows Pendleton to continue to innovate and be true to their brand.

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Brandlive Partners with CrossBreed

By The Outdoor Wire

CrossBreed® Holsters, a leading manufacturer in the category of concealed carry, announces their new CrossBreedLive, an online social media based program created by Brandlive that will educate and entertain the audience regarding all things concealed carry. The program will have expert hosts and special guests throughout the year.

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CrossBreed and Brandlive Launch Educational Livestream

By  @ AmmoLand 

CrossBreed Holsters, a leading manufacturer in the category of concealed carry, announces their new CrossBreedLive, an online social media based program created by Brandlive which will educate and entertain the audience regarding all things concealed carry.

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Shark Week Streams to Victory in Phelps vs. Shark

By John CasilloTVREV

As more marketers dive into the live video pool, many could use a helping hand to navigate the uncertain waters. Brandlive’s Fritz Brumder provides a guide to the products to buy to produce great live content without breaking the bank. Speaking of playbooks, Joel Comm presents his own tips on building a live video marketing plan from scratch. “Let our powers combine… Go live video!”