canvs Archive

New Facebook guidelines banning controversial ad content

By Cynopsis

Tweet of the week: @Ron_n_tellThat: #NFL is back!! #GoPats #OnePride Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Sept. 6-12 using Twitter data from Nielsen. Insights from the 2,455,717 tweets expressing a specific Emotional Reaction (ER) include: – NFL fans exploded with excitement as another season kicked off with an opening game between the Kansas City Chiefs and the New England Patriots on NBC. – Viewers talked about how beautiful the simulcast Hand in Hand benefit for hurricane relief was. – The congratulatory messages flowed freely during ABC’s broadcast of the 2018 Miss American Competition, with Miss North Dakota Cara Mund taking the crown. – Fans of Love & Hip Hop: Hollywood were laughing hard during the most recent episode on VH1, with Zell provoking a good chunk of the chuckles. – Canvs

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TV’s Social Media MVPs of the Week: Beyoncé, Alex Smith and Margana Wood

By TheWrap

TheWrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Sept. 6-12 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

Author: | Categories: Our Work, Social Media, Tech Tags: , , , ,

Jared Feldman, Canvs CEO Wins Great Minds Award

By Broadcasting & Cable

“I’m proud of the tireless efforts Jared commits to improving as a leader each and every day,” said Canvs Chief Scientist Dr. Sam Hui. “Jared is a bright star in the field of marketing science and someone who truly understands the impact emotions have on society and can articulate its value to both sharp business minds and the laymen.”

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Snapchat announces plans for original shows

By Cynopsis

Tweet of the Week: @titum_meow: It’s a sad day for house Targaryen, we mourn Viserion Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Aug. 16-22 using Twitter data from Nielsen. Insights from the 2,092,308 tweets expressing a specific Emotional Reaction (ER) include: – Congratulatory messages abounded during the six-hour WWE SummerSlam event on PPV, which featured a whopping 13 matches and resulted in five title changes, with Dean Ambrose (who won a Grand Slam) being one of the most mentioned fighters.- Viewers were heartbroken during HBO’s Game of Thrones when Viserion, one of Daenerys Targaryen’s dragons, was killed in a battle with the White Walkers and Night King.

Positive Vibes from Audience at the Black Girls Rock! 2017

By Eleanor Semeraro @ TVREV

Excluding sports and President Trump’s simulcast address on Afghanistan, it was the third most emotionally reacted-to broadcast in the last week (Aug. 17-23) with 28,763 Emotional Reactions (ERs) according to emotion analytics company Canvs.

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Canvs: The Company Turning Your Emojis and Hashtags Into Emotions

By Madeline BergForbes

While using emotional insights to inform decisions is not new, focus groups are expensive and lack the breadth, immediacy and exact nature of Canvs’ information, which is available the next day.

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Measuring the Hard to Measure

By Jason Damata @ TVREV

For one, lots of 6 second ads may be more sickening than a few 30s. For two, in general, when people leave ads on, they generally stay on. EG– Saturday Night Live advertisers get played all the way through 85% of the time, according to TV attention metrics  from iSpot.tv.

Advertisers Reap the Rewards from FX’s Snowfall

By Broadcasting & Cable

We turned to TV ad intel company iSpot.tv, which measures attention and conversion analytics using data gathered directly from 10 million smart TVs, for some insight. But most notably, one of the industries that’s been particularly benefitting from the drug-fueled drama is the alcoholic beverages sector. So far, Jose Cuervo has registered an AVR of 99.27%, while Corona Extra, Jagermeister, and Coors Light have also capitalized on Snowfall, all with AVRs above 97%.

Apple Set to Spend as Much as $1 Billion on Original Shows

By Cynopsis

Tweet of the week: @tokenbrotha: Smackdown was wild. Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Aug. 9-15 using Twitter data from Nielsen. Insights from the 2,050,583 tweets expressing a specific Emotional Reaction (ER) include: – The Teen Choice Awards on Fox did something pretty remarkable: the telecast actually overshadowed HBO’s powerhouse Game of Thrones in terms of generating the most viewer expressions of love over the seven days measured, with fans giving major social shoutouts to honorees and performers including One Direction member Louis Tomlinson.– Fans came out in force on Twitter to say how much they enjoyed the latest WWE SmackDown on USA. – Canvs

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Why Fans Love “Atlanta”

By Broadcasting & Cable

Examining the discussion around the show’s humor more closely, Canvs uncovered that a particular moment in one episode had viewers laughing up a storm: In the seventh episode, titled “B.A.N.” (it originally aired Oct. 11), the show took a turn towards the satirical, which included a talk show complete with parody commercials that played throughout the episode. Put simply, people went nuts for the fake ads—and said as much on social media in a major moment for Atlanta’s buzzworthiness and momentum.

Speaking of commercials, how did the real advertisers fare during the show during its first full season? According to iSpot, the attention and conversion analytics platform for TV advertising, since the season premiered and through re-runs this summer, 269 brands have aired 599 spots over 1,800 times with an estimated total spend of $7 million

NBCU’s Seeso Service to Shut Down

By Cynopsis

Tweet of the week: @_khak14: THE BACHELORETTE OMG WUTTTT
Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from Aug. 2-8 using Twitter data from Nielsen. Insights from the 1,802,019 tweets expressing a specific Emotional Reaction (ER) include: – People were incredibly psyched for the NFL preseason game between the Dallas Cowboys and Arizona Cardinals on NBC.- Viewers found the finale of ABC’s The Bachelorette to be totally crazy when it was revealed that Peter wasn’t ready to get engaged to Rachel, essentially leaving her no choice but to choose Bryan. – Fans truly enjoyed the latest installment of Game of Thrones on HBO, although some were distraught to realize there are only three episodes left this season. – While watching the most recent episode of Big Brother on CBS, viewers made it clear they seriously dislike all the bullying that’s taken place this season. – Bonus insight from Canvs’ YouTube data: People are loving the new animated short film about a closeted boy’s heart chasing down the guy of his dreams; many are calling “In a Heartbeat” simply beautiful. – Canvs

Interview with Jared Feldman, Founder and CEO, Canvs

By Sudipto GhoshMarTech Series

I am CEO and founder of Canvs, an emotion analytics company, and I spend most of the time thinking about how we create empathy for the client and solve their problems. Canvs started out as Mashwork, which I co-founded with Dr. Sam Hui at NYU, where we provided insights to the television and entertainment industry.

Brands Stand to Gain from Rick and Morty’s Return on Adult Swim

By John Cassillo @ TVREV

The overwhelming majority of viewers (93.8%) also caught the show live, which makes for less commercial skipping. That dynamic was especially beneficial to the highest-scoring ads in terms of average view rate. Cheetos, State Farm, Burger King and Pizza Hut all registered ads with an AVR above 98% during the shows’ first eight days back on the air.

The Return of Rick and Morty Whipped Fans into a Frenzy of Excitement

By Cynopsis

The Wrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers July 26 through Aug. 1 and is drawn from the most emotionally reacted-to television shows, including broadcast, cable, streaming and PPV.

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Canvs and TheWrap Present TV’s Social Media MVPs of the Week

By WN

UFC fighter, a “Game of Thrones” villain and a “Teen Wolf” character had viewers talking passionately on social media over the past week The Wrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media.

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Networks: Pay Attention to Fans’ Emotional Responses

By Alan WolkTVREV

If you’re a network, pay attention to companies like Canvs, who are reporting emotional responses to tweets about your shows—they can help you to figure out what your audience is responding to on Twitter and the best way to use the platform to reach them.

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Your emotions can be translated into numbers, thanks to Canvs

By WP Tech

Canvs works with 90% All TV networks in the US – including “Throne”, HBO. The platform is not focused on the media on which the series is viewed – it is what people are experiencing during the show. Experts do so by analyzing social media and Big Data. As founder, Jared Feldman, Canvs has developed his own ways of recognizing feelings through the use of emoticons or characteristic words that often belong to the specific slang of a given audience.

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Facebook beats expectations in Q2

By Cynopsis

Tweet of the week: @toomuchFinesse: That scene with Grey Worm is too touching  #GameofThrones7 HE CANT DIE OK?!
Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from July 19-25 using Twitter data from Nielsen. Insights from the 1,677,360 tweets expressing a specific Emotional Reaction (ER) include: – During the season 4 premiere of VH1’s Love and Hip Hop: Hollywood, viewers couldn’t stop commenting on Keyshia Cole’s beauty. – Fans were touched to the point of tears while watching Game of Thrones on HBO during a powerful love scene between Grey Worm, leader of the Unsullied, and Missandei, handmaiden to Daenerys. – People were psyched for the kick-off of Discovery’s Shark Week, and excited in particular about the race between Michael Phelps and a great white shark on Sunday night (although plenty of viewers later expressed disappointment at the CGI shark simulation). – Canvs

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Discovery’s Shark Week features Michael Phelps

By  Eleanor Semeraro @ Broadcasting & Cable

B&C partnered with Canvs, the emotion analytics company, to dive into the top viewer emotions around Shark Week so far. We also worked with iSpot.tv for insight into the advertisers backing the specials (more on that in a moment).

TV’s Social Media MVPs of the Week: Lawrence Walker and Michael Phelps

By  TheWrap

On Sunday, American golfer Jordan Spieth was crowned champion of the 2017 British Open, which garnered 46,816 Emotional Reactions (ERs) and aired on NBC and Golf Channel as well as being simulcast online. Congratulatory messages poured in for the young athlete (he turns 24 on Thursday) who pulled off the win after an uncertain morning competing against Matt Kuchar. In the coming weeks, Spieth will head to the PGA Championship for a shot at becoming the youngest golfer ever to win a career slam.

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