Danceon Archive

Measuring Influence with WHOSAY

By Annie Edwards @ TVREV

Rather than pixels, brands are turning their attention to personalities– CMOs discuss influence-driven, non-interruptive advertising with WHOSAY. Facebook debuts a new app for influencers.

Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network, says, “It’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” In addition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

Measuring Influence with WHOSAY

By Garret Sloane @ Advertising Age

“Out of all the platforms, Facebook is the least influencer friendly right now,” says Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network. “So it’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” But, he says, it might be difficult for Facebook to pull talent away from YouTube.
In adition to the live video controls, Moody says, the Facebook app messaging tool to reach fans from both Facebook and Instagram are an improvement. Now, he says, the creators don’t have to keep switching apps to talk to fans.

“Creators and influencers are a critical part of the community that makes visiting platforms a worthwhile experience,” says Steve Ellis, CEO of WHOSAY, an influencer marketing company. “This app will be an interesting experiment by them to see if they can help influencers make money by working with brands.”

DanceOn Shows How Complicated Love Can Be

By Tiffany Moustakas @ A Plus

Roxanne Teti, vice president of programming at DanceOn, said the goal of the video was to tell this complicated love story with “a voyeuristic twist.”
“We wanted to deconstruct the typical stereotype of what people consider love to be,” Roxanne Teti, vice president of programming at DanceOn, said to A Plus, “it’s not always black or white, right or wrong, or win or lose.”

Author: | Categories: Music, Social Media Tags: , , , ,

Rhye and DanceOn Partner for Beautiful Video

By Annie Edwards @ TVREV

Watch Rhye’s New “Taste” Video [Pitchfork]
Digital media and social sharing have raised the importance of visuals to songs. So Rhye, indie duo, sought out DanceOn to produce and choreograph their music video for their latest single “Rhye.”DanceOn’s VP of Programming, Roxanne Teti, adds, “We’re honored to add Rhye to our list of collaborative artists and are thrilled to share our vision of ‘Taste’. Rhye was amazing to work with throughout this entire creative process.”

Author: | Categories: Music, Social Media Tags: , , , ,

Check Out This Epic Video from DanceOn

By DIY Magazine

Well, not actually Rhye, they’re not in the video. Instead, choreographer Noelle Marsh does. In the clip, where Rhye have teamed up with dance-oriented media network DanceOn, Noelle stars along Madelyn Spang and Mason Cutler to depict a love triangle in dance form. It’s pretty intense, and comes to quite a dramatic climax (no spoilers here though, obviously).

Author: | Categories: Music, Social Media Tags: , , , ,

Check Out This Epic Video from DanceOn

By Arielle Gordon @ SPIN

Experimental R&B duo Rhye has shared a new visual for their single “Taste.” The video features actors expressing the passion and anguish of a relationship through dance. The performance was choreographed by Noelle Marsh, who is featured in the clip, and was produced by DanceOn, a company that specializes in choreographed music videos. Watch the video below.

Author: | Categories: Music, Social Media Tags: , , , ,

Check Out the Latest Music Video from Rhye

By Braudie Blais-BilliePitchfork

Rhye have shared a new video for their recently released track “Taste.” In collaboration with DanceOn, a dance-oriented media network, the video narrates a love triangle through choreography by Noelle Marsh. It stars Marsh, Madelyn Spang, and Mason Cutler. Watch the clip below. Rhye shared two new tracks, “Please” and “Summer Days,” earlier this year. These songs marked the group’s first new music since 2013’s Woman, though they unofficially debuted a new song called “Waste” while touring in 2015. In August, they teamed up with L.A.-based producer King Henry on a track called “Moment.” Rhye are hitting the road in early 2018—check out their itinerary.

Author: | Categories: Music, Social Media Tags: , , , ,

DanceOn Presents ‘Taste’

By Calum Slingerland @ Exclaim! 

“I didn’t know what to expect from this video. My girlfriend and I watched it together and were literally moved to those type of tears that make you laugh. The choreography, the cinematography, the dancers… it all moved me,” Rhye’s Milosh said in a statement. “I am so honored that DanceOn chose a Rhye song to create this art piece to.

Author: | Categories: Music, Social Media Tags: , , , ,

Check Out This Epic Video from DanceOn

By Broadway World

“We’re honored to add Rhye to the growing list of music artists we’ve collaborated with and are thrilled to share our vision of ‘Taste’. Rhye was amazing to work with throughout this entire creative process,” added DanceOn’s VP of Programming, Roxanne Teti.
DanceOn is the music industry’s go-to source for creating captivating and shareable content. DanceOn was co-founded by Madonna and is trusted by the biggest musicians in the world, from Katy Perry to Portugal. the Man. Reaching an audience of over 25 million fans, DanceOn uses the power of content to drive music and pop culture adoption worldwide.

Author: | Categories: Music, Social Media Tags: , , , ,

DanceOn Collaborates with Choreographer Kristin McQuaid

By Claire Peltier @ A Plus

Now, choreographer Kristin McQuaid has collaborated with DanceOn, a dance entertainment network, to choreograph an inspiring number set to VanderWaal’s song.
In DanceOn’s video, directed by Ryan Parma and featuring dancers like Nia Sioux Frazier, Elliana Walmsley, Ava Cota, Hailee Payne, and Audrey Case, among others, the cast moves through various studio spaces as the video shifts between color and black-and-white scenes, showing the juxtaposition between the emotions in the song. The exuberant finale is shot in bright light, with the main character coming full circle through her journey.

Author: | Categories: Music, Social Media Tags: , , , ,

Behind the Scenes of “Swish Swish” With Katy Perry

By Brian Rolli @ Billboard

Back in July, Perry teamed up with DanceOn to launch the #SwishSwishChallenge, exhorting dancers to show their best moves for a chance to star in the video. Hip-hop and jazz-funk aficionado Amanda LaCount snatched the crown and the behind-the-scenes footage shows her chatting with Perry, who gushes, “You’re such a unique personality and so positive. I love that!”

Syndication: Today USA,

 

Author: | Categories: Music, Social Media Tags: , , , ,

The Bald Ballerina Shares Her Story

By Women You Should Know

In spite of her diagnosis, Maggie remains positive and continues to dance at every turn. “Six days after surgery, I was back in the studio working to regain my strength, stamina, and technique. I hope to return to dance in NYC again.”
In honor of Breast Cancer Awareness Month, Maggie shares her story in this video from DanceOn, hoping it will encourage other young women to put their health first.

Author: | Categories: Music, Social Media Tags: , , , ,

Street Dance Protests

By BET

Shamell Bell, community organizer and original member of Black Lives Matter, is no stranger to starting a movement. In a partnership with DanceOn, her latest venture is documented, demonstrating the ways that she is attempting to revolutionize protest. She is encouraging street dance as a form of activism “to provide a point of entry to engage the onlooker” to learn what their message is about.

Author: | Categories: Music, Social Media Tags: , , , ,

Look What You Made Me Do

By Dominique AstorinoPOPSUGAR

Working out looks sexier (and easier?!) than ever in this fitness-themed dance from the stunning DanceOn choreographer Michelle Janine. We’re getting all sorts of exercise ideas from this workout-inspired routine to Taylor Swift’s “Look What You Made Me Do,” complete with hip dips, jump roping, mountain climbers, pikes, squats, hip bridges, and lunges galore. It doesn’t even look like these dancers break a sweat as they gracefully soar through these moves with beautiful for

 

Author: | Categories: Music, Social Media Tags: , , , ,

Silento Updated his Snapchat Username & Snapcode

By Anthony Coyle @ Gazette Review

The song was uploaded on YouTube a few months later and gathered over a million views in just a single week. It also became a social media craze in no time thanks to Silento’s efforts in promoting himself on Instagram and Soundcloud. Moreover, popular online community DanceOn Network encouraged people all over the globe to upload videos of them dancing to “Watch Me”.

Author: | Categories: Music, Social Media Tags: , , , ,

Madonna’s DanceOn Hired A Promising Rapper.

By HipHopDx

After gracing the building with his presence at DX Turbo earlier in Summertime ‘17, rising Houston star Stoppa came through to bless #DXLive with some exclusive songs and even spoke on getting noticed by the one and only Madonna, via DanceOn, the company she co-founded with So You Think You Can Dance creator Nigel Lythgoe.

Author: | Categories: Music, Social Media Tags: , , , ,

Insights: Dancing in the Era of Peak OTT/TV

By David BloomTubefilter

And then there’s DanceOn, once a pioneering MCN that has evolved into a programming brand creating a wide range of original content built around its deep connections in the worlds of dance and music. Based in Hollywood, the company is still headed by CEO and co-founder Amanda Taylor, a self-proclaimed “musical theater nut” who first worked in dancer and choreographer management. “It’s a huge vertical, and dance is one of the original passion points,” Taylor told me recently. “We have 100 million followers and 1 billion monthly views” of the company’s videos on YouTube, Musical.ly, Facebook, Instagram and just about every other online outlet.

Author: | Categories: Entertainment, Music Tags: , , , ,

Watch Facebook?!?

By Jason Damata @ TVREV

I’m also very excited about the leveling of the production playing field. Now (presumably) smaller outfits with good ideas and compelling value to audiences (Cheddar, Refinery, DanceON) will have an easier time testing show formats with an audience without having to kiss up to some asshat at the Ivy.

How Memes and Challenges Are Used to Promote Music

By David TurnerWIRED

And if you want your song to be a hit in 2017, it’s going to need a dance. “Dances and music tend to make the song better,” says Amanda Taylor, the CEO of DanceOn, a “dance distribution company.” The company works with artists promote new music by playing specific songs in the background of its highly choreographed dance videos. (Madonna is among its co-founders.) DanceOn’s biggest success came in 2015 with Silento, who wrote the song “Watch Me.”

Author: | Categories: Music, Social Media Tags: , , , ,

DanceOn Sees More Demand for Premium Content

By David Bloom Tubefilter

A couple of people I talked with, including DanceOn CEO and co-founder Amanda Taylor, talked about the jump in spending and production values, even for companies such as DanceOn that are products of YouTube’s early, user-generated MCN days. Where a heavily produced and edited 5-minute YouTube video from one of her site’s creators might cost as much as $5,000 per minute of programming to create, premium content from DanceOn these days for several upscale outlets might cost as much as $25,000. That 5X multiple seems to be a widely shared metric these days.   “What we’re seeing is more and more demand for premium content,” Taylor told me. “Originally that was just Netflix but we’re seeing more and more outlets going there. Audiences want both. They want to be part of the social video experience, they want to watch it and participate in it. But they also want a more lean-back experience.”