Gaming Archive

Amazon Pushes Further into Gaming

By Retail TouchPoints

Upon joining the game development cloud services arena, Amazon built services such as Lumberyard, a free game engine integrated with AWS, and GameLift, for deploying and managing servers for multiplayer games.

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Amazon Acquired GameSparks for $10M

By Ingrid Lunden @ TechCrunch

Amazon and its enterprise cloud division AWS have been making a number of moves to expand the company as a platform to build and host games. One of the latest developments has been an acquisition: Amazon in the last quarter reportedly quietly acquired a company called GameSparks, a “backend as a service” for game developers to build various features like leaderboards into games, and then manage them, all in the cloud. According to documents from deal analytics firm PitchBook, the acquisition price was $10 million.

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Wall Street Journal: Mobile Game Companies Are Starting to Run Ads on Instagram

Mike Shields @ Wall Street Journal — When you think of Instagram, you probably think of gaming.

Ok, perhaps not, but mobile gaming companies–which are among the most aggressive advertisers in mobile and social media–are quietly starting to embrace Instagram.

Traditionally known as a platform for fashion advertisers like Michael Kors and Burberry,Instagram opened its ad platform to more brands over the summer, including global advertisers last month. Among the new advertisers to join the photo-sharing social network are mobile game developers like Supercell, Gree, CrowdStar and Kabam.

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