Influencers Archive

These are the Influencers With More Revenue Per Sponsored Post

By Tubefilter

A study by influencer marketing company Whosay aims to shed new light on how much money influencers are paid per promoted post — as well as which influencers, in terms of their follower counts, are most optimal for marketers to partner with.Whosay, which has worked with McDonald’s and Hulu, examined data from more than 130 campaigns over the past 19 months, Recode reports, and it has divided social media stars into five different categories.

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This is how much social media stars get paid to post ads

By Kurt Wagner and Rani Molla @ Recode

But new data from another marketing firm, Whosay — which creates influencer ad campaigns for companies like McDonald’s, Hulu and Lexus — provides a different perspective. Micro-influencers weren’t the best bargain, according to Whosay, which looked at data from more than 130 influencer campaigns over the past 19 months.

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How marketers can unlock mobile’s creative potential?

By The Drum

According to Whosay’s findings, only the top 10% of talent in each segment are professional creators. In matching the right talent with premium creative and smart paid distribution, marketers can expect to see a 15% rise in campaign engagement rates.

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Who’s an Influencer When You Can Buy Fake Online Love?

By David BloomTubefilter

Someone – the brand, its media agency, an influencer consultant – needs “ to vet talent for professionalism, creativity, brand safety and fraud. Only 10 percent of the talent in each category are good to work with,” WHOSAY said.

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CEO of WHOSAY Talks to Brands and Agency Co-Conspirators.

By Steve EllisMobile Marketing Watch

The following is a guest contributed post by Steve Ellis, CEO of WHOSAY. Dear brand marketers and your agency co-conspirators, Enough is enough.

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Ian Somerhalder and Nikki Reed’s New Baby Girl

By Blasting News

Nikki Reed and Ian Somerhalder welcome their first child. (YouTube/WHOSAY)

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Kat Gates Joins WHOSAY as Senior Creative Director

By The Peabody Post

Kat Gates (’82, Cello) has been hired as senior creative director at WHOSAY, an influencer marketing company. Gates will join the creative team to elevate ideas and content with a performance-first mindset. Gates joins WHOSAY from Facebook, where she held the role of creative director. She has an extensive background in advertising, previously working at Publicis, Saatchi & Saatchi and Leo Burnett, along with Facebook.

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WHOSAY Helps Brands Find Their Perfect Influencer Match

By Annie EdwardsTVREV

This is why WHOSAY is giving brands and agencies free access to its Match Platform, in an effort to help streamline and optimize influence marketing campaigns. The proprietary platform was built using data from more than 100 brands, 300 campaigns, thousands of influential people, and can uncover the perfect influencer (of any level) for any campaign.

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WHOSAY Launches Match Platform

By Sudipto GhoshMarTechSeries

WHOSAY, a leading company in the fast growing Influence marketing space, launched its newly designed WHOSAY Match platform to provide agency and brand clients with a free web and mobile application that helps them connect their campaign objectives to the best talent at every level of influence.

 

 

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Ask Yourself These Questions Before Investing in Influencer Marketing

By Paul Kontonis @ Campaign

Admittedly, WHOSAY offers a platform to help ease this process: the new Match Platform, providing free access to influence matchmaking for brands and agencies. And the guiding principles of the app still stand, no matter how brands approach influencer marketing. Understanding what a talent’s influence means in advance is essential to a successful match, translating to an impactful campaign.

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WHOSAY Hires Facebook Exec Kat Gates as Senior Creative Director

By Broadcasting & Cable

“Kat brings years of extensive advertising agency creative experience to the WHOSAY team,” said Steve Ellis, CEO, WHOSAY. “In addition, her experience at Facebook reinforces the importance of her unique level of expertise in combining great insight based creative with performance in a mobile-first world.”

Author: | Categories: Advertising Tags: , , ,

Trolling for a Match isn’t the Way to Generate Influence

By Michael Essany @ Mobile Marketing Watch

Recently, Dove was caught up in an issue that happens far too often in influencer marketing. The firm it was working with was anxious to sign up talent for an upcoming Father’s Day promotion. But like many in today’s influencer marketing game, it was all about the “spray and pray model.”

Author: | Categories: Advertising, Business Tags: , , ,

WHOSAY Is Making Publishers Nervous

By Alan Wolk @ TV[R]EV

The current model positions WHOSAY as a combination agency and distributor. “It’s called ‘influencer marketing’ now, but it’s really about the influence not the influencer,” notes Ellis, a New York-based Brit who founded WHOSAY back in 2010.

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Marketers Turn to “Whitelisting”

By Shareen Pathak @ Digiday

“What has occurred in the next stage is if you’re running campaigns with talent is to enhance the reach of that piece of content as a brand by buying ads through the brand’s channel,” said WhoSay CEO Steve Ellis. 

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Interview With Cecily Strong

By Alex Marin @ WHOSAY

WHOSAY President of Sales and Marketing, Rob Gregory, had the chance to chat with one of Baldwin’s SNL co-stars—Cecily Strong. Known for playing the popular “Weekend Update” characters One Dimensional Female Character and The Girl You Wish You Hadn’t Started a Conversation with at a Party, Strong also plays First Lady of the United States Melania Trump. 

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The Future of Mobile Advertising

By Alex Marin @ WHOSAY

Steve Ellis thinks you should turn on your ad-blocker.”Most ads are really bad,” the WHOSAY co-founder and CEO admitted to Open Mobile Media, a sentiment echoed by an increasing number of advertising executives nowadays. “Banners failed to make an impression and pop-ups are terrible,” seems to be the current consensus in the digital advertising industry.

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Influencers: Not To Blame for Product Failures

By Steve Ellis @ TVREV

Steve Ellis is CEO and Founder of WHOSAY, the brand-trusted influence marketer. Ellis co-founded WHOSAY in 2010 and oversees company strategy and operations.

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