iSpot.tv Archive

Watch the Newest Ads on TV From Sprint, Xfinity and More

By Advertising Age

A few highlights: Dannon says it’s “rethinking light yogurt” with its Light & Fit Greek nonfat yogurt line (e.g., it has no artificial sweeteners). Xfinity Mobile promotes its “pay per gig” and unlimited plans, pointing out that you can easily switch between those options when you want. And Sprint strikes directly at Verizon, creating a parody of the latter’s ubiquitous ads starring Thomas “Silicon Valley” Middleditch.

INTO THE FOX HOLE

By Jeanine PoggiAdvertisingAge

In the chaos, it’s easy to forget that advertising in TV news is not like buying time during “Empire,” “The Big Bang Theory” or “The Walking Dead.” While household-name advertisers buy commercial time in cable news, Fox News’ biggest advertisers this year so far primarily consist of pharmaceutical brands like Prevagen and Aleve, financial and insurance companies like Liberty Mutual and Allstate, and direct-response advertisers like MyPillow, Untuckit and Australian Dream cream, according to iSpot.tv. When dozens of big brands pulled out of “The O’Reilly Factor,” many of the show’s regulars stayed the course.

Thursday Nights, Not a Pretty Picture for TV Networks

By Anthony CrupiAdvertisingAge

While the studios last season essentially spent the same amount of dollars ($280 million) on total-day Thursday TV inventory as they did in 2015-16, prime time investment on the night fell about $20 million to $140.4 million, per iSpot. And while that’s more or less a rounding error for an industry that dropped 100 times that amount on TV marketing over the course of the 35-week season, it’s difficult to overstate the significance of where Thursday nights now stand in relation to the rest of the calendar. Having already dropped to third place among the studios’ top targets in total-day spend, Thursday prime ranked fourth in 2016-17 behind Sunday night ($242 million), Monday night ($165.1 million) and Wednesday night ($163.5 million).

Hashtags’ Boom in TV Commercials Is Over

By Will JarvisAdvertisingAge

The past five years have also seen the rise and fall of marketers using hashtags to drive calls to action. In 2012, under 2% of national TV ads used a hashtag to drive consumer interactions, according to the iSpot.tv research. Hashtags quickly became more relevant, hitting their peak in TV commercials in the fourth quarter of 2014, when 8% of national ads included them.

Mitsubishi Airs Most-Viewed Car Commercial

By WardsAuto

A Mitsubishi spot jumps from third to first place to rank as the most-viewed car commercial from July 10-16, according to rankings compiled by iSpot.tv for WardsAuto. The Mitsubishi ad, which garnered the highest number of TV impressions across national television broadcasts during the period, touts the ’17 Outlander and Outlander Sport.

Nick Gives ‘Kids’ Choice Sports’ TV’s Biggest Promo Push

By Jason DamataBroadcasting & Cable

On the strength of 215.9 million TV ad impressions for promos leading up to its July 16 telecast, Nickelodeon’s Kids’ Choice Sports Awards takes our No. 1 spot. FX’s vampire horror drama, The Strain, which entered its fourth and final season on July 16, takes second.

TV Advertisers Spending More to Promote Websites

By Jon Lafayette @ Broadcasting & Cable

Spending on phone ads was much higher than spending on ads featuring hashtags, iSpot.TV said. Since 2012, the percentage of TV commercials containing the sponsor’s URL has hovered at about 60%. In 2017, 57% of TV ads contained a website call to action, iSpot.tv said.

Watch the Newest Ads on TV From Realtor.com, Wells Fargo, Blue Buffalo and More

By AdvertisingAge

A few highlights: A Realtor.com spokeswoman suggests that there’s nothing more American than home ownership — as she takes in a baseball game over a slice of apple pie. A dog owner says she’s feeding her puppy, Ernie, Blue Buffalo brand dog food because “He’s family, so I’m going to feed him like family.” And a grandmother schools her grandson on how to use his Wells Fargo app — and points out that he can also use his phone to call her.

Watch the Newest Ads on TV From Google Pixel, Honda, Chex Mix and More

By AdvertisingAge

A few highlights: Google’s Pixel presents the “springs of summer” — people hopping, skipping, jumping and otherwise going exuberantly airborne as they celebrate the season (and create photo ops for their Pixels). Honda hypes its Summerbration sales event with a series of vividly colored summery scenes. And Chex Mix gets nostalgic for that time (in late 1992) a boy named Joel discovered the particular Chex Mix mix … and got to “tongue-kiss” a cute girl.

 

The Brands That Will Win From Colbert’s Russia Week

By Annie EdwardsTVREV

We look at the ad completion rates, which iSpot.tv measures from the time an ad spent on the glass. CBS advertisers should be seriously stoked about post-Election Colbert, since 114 out of 191 brands posted completion rates over 90%, with Colbert boasting an average view rate of 91.4%. That’s a BFD, and some of these brands even ranked into the creme-de-la-Colbert, all earning completion rates above 97%: PETCO, Stella Artois, Heineken, Volkswagen, Netflix, Cheetos and 5 Gum. Bravo, people can’t get enough of your beer, Stranger Things, and orange fingers. And for the record, none of these brands made it into The Late Show’s top five spenders over the past two and a half months– money can’t buy a good creative.

Watch the Newest Ads on TV From Jockey, Lululemon, Infiniti and More.

By Advertising Age

Among the new releases, Michaela DePrince, a ballerina from West Africa, offers a glimpse of her harrowing personal journey in support of Jockey’s “Show ’em what’s underneath” campaign. Lululemon offers a rather intense take on what yoga means to different people in an ad that closes out with the message “This Is yoga.” And Infiniti serves up an ad that at first seems like a scene from an action thriller, but ends up being about (spoiler!) a supportive family.

Travel This Week: What To Expect?

By Dennis SchaalSkift

You can expect to see a lot more of the Trivago Guy and Trivago Woman tandem in U.S. TV advertising this week along with that cute owl character from rival TripAdvisor. Over the last week, according to iSpot.tv, Trivago has seemingly pressed its spending advantage, outspending TripAdvisor by an estimated $9.5 million for Trivago versus some $2.9 million for TripAdvisor margin. Will one of them adjust their media-buying strategy this week to seek advantage?

Watch the Newest Ads on TV From York Peppermint Pattie, Lexus, Esurance and More

By Advertising Age

Among the new releases, Lexus highlights the “advanced safety technology” of its vehicles while also hyping its Golden Opportunity Sales Event. Esurance once again deploys a familiar voice — that of actor John Krasinski (Jim from “The Office”) — to tout itself as “The Smarter Way” to get insured. And York Peppermint Pattie suggest that biting into one of its treats will make you feel like a powerful Viking king — more or less.

Burger King Spot Leads New Sports Ads In Exposure

By David Broughton @ Sports Business Daily

Burger King’s “Summer Deal” spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 113 ads that debuted during sports programming that week. However, Farmers Insurance’s French Open spot featuring Andre Agassi earned the highest attention score of the top five ads, at 99.2%, meaning that less than 1% of viewers interrupted the ad for any reason.

Watch the Newest Ads on TV From 23andMe, IHOP, Adidas and More

By Advertising Age

Among the new releases, IHOP announces that it’s celebrating its 59th anniversary wth 59-cent short stacks of buttermilk pancakes on July 18 (mark your calendar). Adidas serves up its new “Create Positivity” campaign with cameos from the likes of Dak Prescott of the Dallas Cowboys and Candace Parker of the L.A. Sparks (Adrianne Pasquarelli has the backstory: “Sports Stars Make Their Own Waves in Adidas’ Latest Creativity-Themed Ad”). And DNA testing service 23andMe offers a charming, globe-trotting illustration of one woman’s diverse genetic makeup.

Watch the Newest Ads on TV From Mastercard, Starbucks and More

By Advertising Age

Among the new releases, Starbucks asks “What does good feel like?” in a campaign for its Teavana brand (Ad Age’s Jessica Wohl has the backstory: “At Starbucks, It’s Iced Tea’s Time to Shine”). Hulu hypes the fact that with its Live TV package you can catch all kind of sports programming as it airs. And Anthony Rizzo, Chicago Cubs infielder and cancer survivor, teams up with Mastercard to help raise funds for Stand Up 2 Cancer when you use Mastercard Masterpass while dining out this summer.

Why the TV Ad Market for Viagra and Cialis Has Gone Soft

By TV Week

Viagra spent $31 million on NFL spots alone during the past season, according to the report, which cites data from iSpot.tv. But Viagra reportedly hasn’t aired a TV spot since May 15, and Pfizer did not commit ad dollars in the upfront TV ad market. Cialis continues to advertise on TV, but at a much lower frequency. The number of spots has been cut back from 91 a day to fewer than 10, The Post reports.

Straight Talk appears to have quietly launched a rewards program

By Colin Gibbs @ Fierce Wireless

And Straight Talk’s brand may not be as high-profile as those network operators, the company continues to market its offerings aggressively. It spent an estimated $12.5 million on video advertising in June, according to iSpot.tv—outspending behemoth AT&T—and Wave7 Research reported that it updated in-store signage in June at Walmart to back its move to add more data to some of its plans.

NFL ad revenue may go limp with loss of erectile-dysfunction ads

By Claire Atkinson @ New York Post

Viagra spent $100 million on TV over the past year, according to iSpot.tv. Viagra spent $31 million on NFL spots this past season, according to iSpot.tv.

Nat Geo Gives ‘Earth Live’ Promos a Quarter Billion Ad Impressions.

By Jason Damata @ Broadcasting & Cable

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through July 9).