Madonna Archive

Silento Updated his Snapchat Username & Snapcode

By Anthony Coyle @ Gazette Review

The song was uploaded on YouTube a few months later and gathered over a million views in just a single week. It also became a social media craze in no time thanks to Silento’s efforts in promoting himself on Instagram and Soundcloud. Moreover, popular online community DanceOn Network encouraged people all over the globe to upload videos of them dancing to “Watch Me”.

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Madonna’s DanceOn Hired A Promising Rapper.

By HipHopDx

After gracing the building with his presence at DX Turbo earlier in Summertime ‘17, rising Houston star Stoppa came through to bless #DXLive with some exclusive songs and even spoke on getting noticed by the one and only Madonna, via DanceOn, the company she co-founded with So You Think You Can Dance creator Nigel Lythgoe.

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Insights: Dancing in the Era of Peak OTT/TV

By David BloomTubefilter

And then there’s DanceOn, once a pioneering MCN that has evolved into a programming brand creating a wide range of original content built around its deep connections in the worlds of dance and music. Based in Hollywood, the company is still headed by CEO and co-founder Amanda Taylor, a self-proclaimed “musical theater nut” who first worked in dancer and choreographer management. “It’s a huge vertical, and dance is one of the original passion points,” Taylor told me recently. “We have 100 million followers and 1 billion monthly views” of the company’s videos on YouTube, Musical.ly, Facebook, Instagram and just about every other online outlet.

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Watch Facebook?!?

By Jason Damata @ TVREV

I’m also very excited about the leveling of the production playing field. Now (presumably) smaller outfits with good ideas and compelling value to audiences (Cheddar, Refinery, DanceON) will have an easier time testing show formats with an audience without having to kiss up to some asshat at the Ivy.

How Memes and Challenges Are Used to Promote Music

By David TurnerWIRED

And if you want your song to be a hit in 2017, it’s going to need a dance. “Dances and music tend to make the song better,” says Amanda Taylor, the CEO of DanceOn, a “dance distribution company.” The company works with artists promote new music by playing specific songs in the background of its highly choreographed dance videos. (Madonna is among its co-founders.) DanceOn’s biggest success came in 2015 with Silento, who wrote the song “Watch Me.”

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DanceOn Sees More Demand for Premium Content

By David Bloom Tubefilter

A couple of people I talked with, including DanceOn CEO and co-founder Amanda Taylor, talked about the jump in spending and production values, even for companies such as DanceOn that are products of YouTube’s early, user-generated MCN days. Where a heavily produced and edited 5-minute YouTube video from one of her site’s creators might cost as much as $5,000 per minute of programming to create, premium content from DanceOn these days for several upscale outlets might cost as much as $25,000. That 5X multiple seems to be a widely shared metric these days.   “What we’re seeing is more and more demand for premium content,” Taylor told me. “Originally that was just Netflix but we’re seeing more and more outlets going there. Audiences want both. They want to be part of the social video experience, they want to watch it and participate in it. But they also want a more lean-back experience.”

Canvas Media Taps TV Vets for Advisory Board

Boxerbaum, an attorney with an entrepreneurial background, previously served as EVP of business development and business affairs for DanceOn for over four years. She’s also the founder of lifestyle programming brand I’ll Have the Fries. Boxerbaum will continue to represent other clients through her strategic law firm Box Counsel.
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O.C. dancer impresses judges on ‘So You Think You Can Dance’

By Kaitlin Wright @ The OCR

“The stage is my second home,” Ishimoto said in an episode of “Dance School Diaries,” a YouTube series produced by Lythgoe and the DanceOn digital media company.  “All the eyes are on you, and once the music starts, you’re in another world.”

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Katy Perry holds contest to find dancer for ‘Swish Swish’ music video

By Emily SurplessNicki Swift

“All you have to do is put together some fun, funny, weird—I don’t know—great choreography… and I will pick my favorite dancer to be in the music video with me!” Perry explained. To be considered, contestants need to upload a video of their performance to either YouTube, Instagram, or Music.ly and tag “#SwishSwishChallenge” as well as the @DanceOn and @KatyPerry account handles.

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Katy Perry Wants You To Be In Her “Swish Swish” Music Video

By  Erica Russell  @ PopCrush

On Wednesday, the singer announced the #SwishSwishChallenge on YouTube, sharing, “I am teaming up with DanceOn to find the best dancer to be featured in my new music video for ‘Swish Swish.’ All you have to do is put together some fun, funny, weird, I don’t know… great choreography! …And I will pick my favorite dancer to be in the music video with me.” To participate, fans have to film themselves dancing to “Swish Swish” and upload the video to YouTube, Instagram or Musical.ly, as well as tag #SwishSwishChallenge, @DanceOn and @KatyPerry.

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You Could Star in Katy Perry’s “Swish Swish” Music Video—Here’s How

By InStyle

The “Witness” songstress partnered up with DanceOn to find the next big star to bring her hit single to life via the #SwishSwishChallenge, which she announced on YouTube Wednesday.

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Katy Perry holding dance contest for ‘Swish Swish’ music video

By Christina Smart @ AXS

Teaming with DanceOn, the “California Gurls” pop singer asked aspiring dancers to put together “Some fun, funny, I don’t know, weird, great choreography” to “Swish Swish” and post a video to YouTube, Instagram or Musical.ly tagging #SwishSwishChallenge, @DanceOn and @KatyPerry.  No specific genre of dance is mentioned so if you’re a modern dancer, feel free to enter.  According to Perry in the contest video announcement, she will be the one picking the winner.

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Katy Perry Launches Contest to Find an Aspiring Dancer For Upcoming ‘Swish Swish’ Music Video

By Zach SeemayerEntertainment Tonight

Katy Perry has put the call out for aspiring dancers who want to appear in her “Swish Swish” music video, and she’s holding a dance contest to find the right performer. Perry, in partnership with DanceOn, launched the #SwishSwishChallenge, and is asking hopefuls to show off their moves in a video and post it online.

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Katy Perry Launches Dance Competition for ‘Swish Swish’ Music Video

By  @ Rolling Stone.

Katy Perry launched a new competition to find a dancer to star in the forthcoming video for her Nicki Minaj-featuring single “Swish Swish,” off her new album Witness. Perry is hosting the competition alongside the dance entertainment platform, DanceOn.Katy Perry Defends Her Livestream Therapy Session ‘Witness’ singer hopes others can see themselves in her emotional confessionals.Those that think they can dance in the “Swish Swish” clip can upload a video of their best choreography to YouTube, Instagram or Musica.ly with the hashtag #SwishSwishChallenge. All submissions should also tag Perry (@katyperry) and DanceOn (@danceon).

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Katy Perry Announces Dance Contest for ‘Swish Swish’ Music Video

By Billboard

Perry has teamed with DanceOn to launch the #SwishSwishChallenge, asking dancers to post a video showing their best choreography to the Nicki Minaj-featuring Witness single via YouTube, Instagram or Musical.ly with the tags #SwishSwishChallenge and @DanceOn @KatyPerry.

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Katy Perry Announces Dance Contest for “Swish Swish” Music Video

By Colin Stutz @ The Hollywood Reporter

Perry has teamed with DanceOn to launch the #SwishSwishChallenge, asking dancers to post a video showing their best choreography to the Nicki Minaj-featuring Witness single via YouTube, Instagram or Musical.ly with the tags #SwishSwishChallenge and @DanceOn @KatyPerry.

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Katy Perry Invites Fans to Audition for ‘Swish Swish’ Video

By Radio.com

Wanna be in Katy Perry’s “Swish Swish” video? The pop superstar has teamed up with DanceOn to find someone for the clip. Interested dancers should post a video of their best choreographed moves to the Witness single “Swish Swish” on YouTube, Instagram or Musical.ly, using the tags #SwishSwishChallenge and @DanceOn @KatyPerry.

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Boomopolis engaged for Megastar

By Herald Sun

This development follows recent agreements with leading talent agencies, DanceOn and Fullscreen Media. Megastar is now on its way to reaching its total audience target of 80 million, which will increase further throughout the phased launch of auditions and voting.

DanceOn Leverages Love and Pride to Reach Gen Z

By Annie EdwardsTVREV

Hashtags aside, Hollywood-based DanceOn was seriously stoked that Instagram transformed a Los Angeles landmark (Paul Smith’s pink wall on Melrose Avenue) into a rainbow masterpiece. Just like those pesky disappearing Snaps that Gen Z drools over, the mural is temporary. So DanceOn teamed up with Paul Smith, Britain’s foremost designer, to immortalize the art installation in this joyful #PrideMonth dance video:

DanceOn Supports LGBT Through Artistry w/ Pride Month Dance Video

By Instinct Magazine

DanceOn released this Pride Month dance video to raise awareness for LGBTQ support and advocacy through artistry!

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