Media Syndication Archive

Latency is a major headache for video-crazy publishers

By Digiday

Pages with a lot of clutter, heavy ad creative and multiple tracking tags have trouble loading their videos. Another issue is that publishers still rely on outdated technology when selling their video inventory. Frank Sinton, CEO of video platform Beachfront Media, said latency alone can reduce a publisher’s video ad revenue by up to 30 percent.

Frank Sinton Talks About Beachfront Media

By Sudipto GhoshMarTech Series

I am the Founder and CEO. I started Beachfront because I saw the power of video to connect people from around the world, in many different ways. We believe that access to video should remain universal and free, and as a result, a vast majority of video will need to be ad-supported. Beachfront is a video advertising platform that supports this mission.

The Progression Of Advertising Plus the Secrets To Digital Dominance

By Frank Sinton @ TVREV

Vendors must arm publishers with the data and tools to understand, analyze, and approve the advertisements running on their owned-and-operated sites.

Sitting Down with Krush Media

By Katie Creaser HuffPost

In the fast-paced and crowded world of digital advertising, programmatic ad buying is growing quickly and is set to spike in coming years. In fact, the latest forecast from eMarketer estimates that nearly four of every five U.S. digital display dollars will transact programmatically this year, totaling nearly $33 billio

Ad Tech And Digital Video Demand Growing Together

By Adexchanger

Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. None of this is to say that TV’s dead or that digital advertising is now marketers’ only option. But growing consumer demand for digital video, video header bidding and increased bandwidth speeds are pushing brands further in that direction.

The Future of Mobile Header Bidding

By Philip Rosenstein @ MediaPost

“Mobile-first header bidding approaches are becoming more popular, as digital advertising on mobile devices surpasses total spend through traditional desktop display advertising,” Frank Sinton, CEO at Beachfront Media, told Digital News Daily.


Video Header Bidding: The Myths and Truths

By Frank Sinton @ TV[R]EV

Truth: In our own tests at Beachfront, video header bidding actually increased “speed to render” of a video ad – the first part of a video that users see – by 30% faster than the legacy method which is calling your video ad server on player load. Why is it faster? Because video header bidding can run the auction in parallel with the video player being loaded.

Google Mandate Hits Third Phase

By Frank Sinton @ LinkedIn

By Frank Sinton, CEO and Founder of Beachfront Media. Chances are most of you reading have no idea what the Google mandate even is, and why would you? It has been a relatively low-key announcement by the digital giant — who commands roughly 40% of the digital ad market — but it has some serious implications for the agency world.

Placement Issues Have Brands Pulling Out of YouTube Advertising

By Frank Sintron @ TVREV

Whether you’re interested in digital advertising or not, chances are you’ve heard about the recent Google // YouTube boycott. A great article by Lara O’Reilly at Business Insider deeply explores the recent fiasco, which all stems from an investigation that found ads appearing alongside extremist content on YouTube.

Frank Sintron is the CEO and founder of Beachfront Media

Time is Hungry for Social Videos

By Lucia Moses @ Digiday

Facebook is starting to share revenue with publishers, but it still makes sense for publishers to try to get viewers back to their own sites, where they can make higher margins on video ads, said Frank Sinton, CEO of Beachfront Media, a mobile video platform. Viewers also expect to be able to find content on multiple platforms. If Well Done does well, Time Inc. may parlay it into events and TV, but Sinton said it behooves publishers to think about other platforms out of the gate when launching a new brand. “To establish a brand, you need to be everywhere.”

“The Next Netflix”

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
In this crazy week in media and tech, Wired magazine’s cover story featured the New York Times telling my long-ago colleague that it wants to be the next Netflix, selling high-quality subscription content for everything from cooking to exercise to video documentaries to, oh yeah, journalism.

Beachfront Insights: What Will We Be Watching in Ten Years?

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
Mop-headed Luke had just turned 5 a couple of weeks ago when I ended up standing in a Starbucks line next to his mother. I began wondering what, and where, and how, a kid like that will be watching video entertainment a few years from now.

TV’s Super Season Kicked Off Super Bowl Weekend

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
For the past few decades, February has been television’s biggest month. On one end is the Super Bowl, far and away the year’s most-watched event. On the other, the Oscars, usually the second-most watched event.

This year, the strategy of releasing ads and teasers ahead of the game is significantly down, according to iSpot.TV, which tracks ad spending. The number of advertisers releasing online previews by the Monday before the game was down a quarter, from 28 to 21. The number of ads was down even more, from 59 to 26. And spending around those preview ads is down 24% through Monday, to $5.5 million.

Over at Animal Planet’s Puppy Bowl XIII, they will include both a virtual-reality pup’s-eye view and branded content. “If you show a brand to consumers, they’ll remember it maybe half of the time,” said Vince Cacace, CEO of VR ad-tech company Vertebrae. “But if you let them experience something, they’ll remember it 90 percent of the time. The Puppy Bowl had more than 10 million viewers last year, so including VR in this year’s broadcast will be a huge step in continuing to drive VR adoption.”

More People Are Watching Video on Mobile Web Compared to Apps

By Sahil Patel @ Digiday

App development and maintenance does not come cheap. Frank Sinton, CEO of video app and ad technology company Beachfront Media, estimates the cost to build and maintain a video app to run at least $500,000 a year for most companies. This includes hiring app developers and costs associated with video hosting, monetization, other app-related maintenance and updates and other technological requirements. “There are cheaper options, but then you severely sacrifice user experience,” he said.

Audio Entertainment Beyond Traditional Radio Is Becoming Increasingly Popular

By David Bloom @ Tubefilter

Verizon’s megadeal talks this week with Charter Spectrum (saw that one coming) may have distracted media reporters, but I think there hasn’t been enough attention to another (ironically) quiet revolution in entertainment: the explosion of audio entertainment offerings beyond radio.

It includes digital programming of many kinds, led by NPR’s chart-topping online offerings, digital music services such as Spotify and Apple Music, on-demand and portable shows focused on a dizzying array of topics, Facebook Live’s new audio streams and much else. And it’s being driven by a fundamental shift from creating content driven by who lives nearby to content based on who cares about it.

Why YouTube Ad Rates Suffered This Month

By Geoff Weiss @ Tubefilter

This explosion in December is followed by a huge drop-off in January, which is the lowest CPM month of the year. “Video ad rates suffer at the beginning of the year, and begin to slip immediately after the holidays in December,” notes Anthony Campanella, VP of operations at Beachfront Media, which offers video distribution and monetization options to publishers. “This is attributed to most advertisers hitting the reset button after the holiday push. Even though a publisher’s traffic remains around the same levels in January as they are in December, the advertising dollars become scarce due to demand.”

Esquire Network Goes Digital-Only

By David Bloom @ Tubefilter

No doubt many in the traditional linear TV business were shocked to hear that the Esquire Channel is ditching its traditional linear TV business. To them, I can only say, “Get used to it.”

People in the industry should consider Esquire and its soon-to-be former employees the first victims of the post-Peak TV era. And people in the industry should consider more strongly how they’re going to navigate the post-Peak TV era, too, because I think it’s coming sooner than many understand.

Insights: Why Is Twitter Still A Thing?

By David Bloom @ Tubefilter

For quite a while now, tech types have been debating the allegedly imminent decline and fall of Twitter, at least as routinely as the state of venture-capital funding or their stock options. The list of reasons is long: the interface is too complicated; they’re never going to catch Facebook; growth rates are flat; blah blah blah.

Tech Players That Marketers Should See at CES

By Garett Sloane Ad Age

Ad tech shows up: Wherever there are digital TV devices and virtual reality goggles, there are innovative video ad tech players. This year, VR ad startups like Vertebrae and video ad tech players like Beachfront will be on the periphery of the main event. There’s a CES “digital cocktail party” hosted by Beachfront, Tubefilter, Jukin Media and Tubular.

With CES Almost Here, What 2017 Gadget will Change Entertainment?

By David Bloom Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
A couple of weeks ago, I looked at digital media’s pell-mell 2016 and some of the industry’s looming issues for 2017. But what about the new technologies and platforms that will shape both digital and traditional media in 2017?