This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit pulse.digiday.com.
On a humid Thursday night in August, a team of Verizon marketing execs and PR handlers invited reporters to a private theater in the basement of the Wythe Hotel in Williamsburg, Brooklyn. The purpose of this “off-the-record” assembly was to screen six upcoming original series for Go90, Verizon’s fledgling mobile video streaming app, and receive feedback on the shows.