Mobile Advertising Archive

PadSquad Encourages Creativity on Small Screens

By Internet Retailer

During the seven weeks the ad ran in October and November, 230,000 consumers interacted with the ad in some way, either via watching the video or coloring in the mural, which was an 8.67% engagement rate, Davey says. This is about 333% higher than PadSquad’s average engagement rate, the vendor says. Timberland has engagement rate goals similar to PadSquad’s,  Davey says.

Beachfront Media Reports Massive Increase in Connected TV Views

By Alan Wolk @ Forbes

So right now we have the rapid growth of OTT TV, both subscription (SVOD), ad-supported (AVOD) and hybrid models (e.g., Hulu). The audiences tend to be younger and more tech-savvy, and, because ad loads on OTT are still considerably shorter, far more likely to stick around to view the ads: a recent study by Beachfront Media showed a 97% completion rate for OTT ads.

Big Block Teams Up with Fine Bros Ent.

By Sam GutelleTubefilter

Fine Bros Entertainment (FBE) has made its first foray into the world of film. The company founded by brothers Benny and Rafi Fine has teamed up with Big Block for F The Prom, a teen comedy flick that is now available through iTunes.

Beachfront has been a Key Part of Shaping the Programmatic Advertising

By John Cassillo @ TVREV

Beachfront has been a key part of shaping the programmatic advertising space since its inception, which is what drew GCP and PSP to this acquisition. Advertising is becoming increasingly automated, which has them bullish on the long-term upside of an independent player like Beachfront.

Beachfront has Made Tremendous Progress over the Past 10 Years

By Iris Dorbian @ PE Hub

Growth Catalyst Partners and PSP Capital have acquired a majority stake in Beachfront Media, a mobile video monetization company. No financial terms were disclosed.

The Future of Content Consumption is Increasing

By Portada-Online

Beachfront Media sees billions of video ad requests a day worldwide, currently — across mobile, Connected TVs, and desktop. The company has enjoyed more than ten years of profitable growth as it’s introduced software products for digital publishers and advertisers to transact expeditiously across platforms, at scale. Beachfront’s products have helped shape what has come to be known as programmatic advertising.

Beachfront will Provide Substantial Resources

By Matt Lopez @ VideoInk

Beachfront said GCP and PSP will provide the company with substantial resources to expand its capabilities for its multi-platform advertising business.
Beachfront also announced Bill Jennings as CEO and Rich O’Connor as CFO. The two previously teamed up in the same roles at PageScience, an ad targeting company acquired by Accent Health in 2016. Beachfront Media co-founder Frank Sinton will remain president. Sinton and co-founder, Lisa Connell, will also retain stakes in the company.

Beachfront Media has Sold a Majority Stake to Private Equity Firm

By Alex Weprin @ MediaPost

Beachfront says it delivers billions of video advertising requests across mobile devices, desktop computers and connected TV sets. Founded in 2005, it was one of the earliest entrants into the business of programmatic advertising.
Troy Noard, managing director at PSP Capital Partners, told Digital News Dailythat his company was interested in Beachfront because of the opportunities for advertising delivery in the over-the-top video and mobile video spaces

The Acquisition of Beachfront Media

By Polina Marinova @ Fortune

  • Growth Catalyst Partners and PSP Capital acquired a majority stake in Beachfront Media, an Ormond Beach, Fla.-based mobile video monetization company. Financial terms weren’t disclosed.

PadSquad’s InstaScroller

By Mike Gasbara @ TVREV

That’s why PadSquad, mobile rich media creative arm for brands and agencies, developed the InstaScroller creative automation tool. The platform enables media buyers/sellers and creative agencies to create user friendly mobile scroller ad units that are 100% compliant with the latest Coalition For Better Ads digital advertising standards.

With the Investment Beachfront will be a Much Bigger Player

By Will Richmond @ VideoNuze

Overall, the investment positions Beachfront to be a much bigger player in both mobile and CTV advertising, especially as the role of programmatic grows. Beachfront has always run very lean, so additional resources should drive many new opportunities. For Frank and Lisa, who I’ve known for many years, it appears to be a great outcome and I wish them congratulations!

Beachfront Media Is a Tremendous Company with a Strong Record of Growth

By Jon Lafayette @ Broadcasting & Cable

“Beachfront is ideally positioned to benefit from the extraordinary shift of audiences to mobile and OTT platforms,” said Jennings. “Mobile video ad spending is projected to grow from $11 billion this year to over $23 billion by 2020. Beachfront is in a perfect position.”

Beachfront’s platform will Play a Pivotal Role in the Media Industry

By Jeff Baumgartner @ Multichannel News

Beachfront Media co-founder Frank Sinton will remain president, and he and co-founder, Lisa Connell, will also retain stakes in the company.
“The future of content consumption is increasingly mobile, social and arrayed across a diverse set of screens of all shapes and sizes,” Penny Pritzker, PSP’s founder and former U.S. Secretary of Commerce, said in a statement. “Beachfront’s platform-agnostic business model and world class management team will play a pivotal role in the dynamic and fast-changing media industry landscape for years to come.”

The Investment that will help Beachfront to Expand

By Kelly LiyakasaAdExchanger

Growth Catalyst Partners (GCP), a mid-market private equity a private investment firm, and PSP Capital, backed by former US Secretary of Commerce Penny Pritzker, have acquired a majority stake in mobile video ad platform Beachfront Media.
The 10-year-old mobile video SSP hadn’t taken any venture funding since its inception and has been profitable for several years, which spurred its decision to go with a private equity firm to fuel expansion, Sinton said.

PadSquad Helps Brands Get Creative with Mobile Marketing

By Mike Gasbara @ TVREV

Well, fashion retailers DSW and Timberland are turning to a suite of innovative, interactive ad formats from mobile rich media creative agent PadSquad.“Creative is the only tangible piece of a marketers campaign that users can actually interact with,” said PadSquad Founder and CEO Daniel Meehan. “Brands need innovative mobile partners to help ideate, develop and deliver the best user experience to support each specific story and message.”

Consumers Engaged with AR + VR

By Ginny Marvin @ MarketingLand

Working with New York-based PadSquad, Timberland ran a “coloring book” ad featuring a Nas video and cartoon (see the demo on mobile here). The ad features a Nas video that plays with the sound off and invites users to color and bring the cartoon to life (mobile demo).
In fewer than 40 days, the ad had accrued 59 days of video play time, with over 50 percent of video starts getting completed and more than 200,000 engagements, including coloring and click-throughs, says Padsquad.
“Units just really haven’t changed much over the years from rectangle and squares. There’s a low bar. We try to challenge brands to do things differently,” says Meehan. The mobile-only company works with clients on ideation, design and development for free and charges for media, says PadSquad CEO Daniel Meehan.

Other PadSquad interactive mobile display formats, including the title lookbook unit that flips through “pages” of an ad with a slight tilt of the user’s phone — no swiping or scrolling required. DSW used the format (mobile demo) for a spring promotion.

“Video is the linchpin behind interactivity,” says PadSquad’s Meehan. The company launched an interscroller ad format called Vvital that can incorporate 360, shoppable icons, a swipeable product gallery, store locator, interactive cue cards and other interactive features.“Many clients had been doing pre-roll and some had tested Snapchat,” said Meehan, “but for many, it was the first time to run vertical video that wasn’t placed ahead of other video content.”
ABC used the Vvital format to promote its TGIT (Thank God It’s Thursday) suite of shows (mobile demo). Meehan says in the short flight of just 11 days, the ad vertical drove more than 775,000 engagements and 239 days of total video play time.

For Santa Monica, California-based Vertebrae, Apple’s iOS 11 created the opportunity to open the camera onto the ad itself and use facial recognition to provide an AR experience from an ad, and at scale.

Vertebrae launched a suite of AR ad formats last month that can run on Android 5.0 and up, “but having iPhone in the game is really impactful,” says CEO Vince Cacace of the company’s AR efforts. “iOS users are more likely to engage, and we see higher camera open/allow rates than on Android.”
Vertebrae’s AR ad units work on the mobile web in Chrome and Safari. “The problem historically has been, if you’re Golden Grahams, for example, and want to have AR-triggered promotion on the box of cereal, you probably don’t have an app and don’t want to make consumers download one. Now we can build AR ad experiences over the web.”

Steaming on Dash Radio: 3 and D

By King Producer @ Grizzly Bear Blues

We have some news regarding the 3 and D show! We have entered into a partnership with Dash Radio to air the show twice per week. The show will be on the Dash Radio NBA channel, Nothin’ But Net. You can hear it on online or on the Dash Radio app every Wednesday and Friday at 12pm central! Excited to announce this partnership and give you more ways to listen! You can still listen here or subscribe in the iTunes store.

Connected TV Devices have Made Huge Gains in the U.S.

By Will RichmondVideoNuze

For example, Roku has been saying for a while that Netflix’s share of overall Roku users’ watch time has been steadily decreasing, with ad-supported channels gaining.  And today, Beachfront Media, a video supply-side platform, said that it saw a huge jump in CTV ad requests to over 2 billion in Q3 ’17. Beachfront works mainly with mid-tail and long-tail video providers like WatchMojo, Newsy and Crunchyroll.

OTT is a Strong Contender for TV Advertising

By Alan Wolk @ Forbes

“What we’re seeing is a huge jump in viewing as people make these devices their main viewing platform,” Beachfront CEO Frank Sinton told me in a recent conversation. “People are coming for the Netflix, but then they’re discovering other apps like WatchMojo, Newsy and Crunchyroll. And that’s where we are seeing a real uptick in viewership.”
The numbers in Beachfront’s study speak to that: a 97% completion rate on connected TV ads, with 100% viewability. “These apps are TV apps,” Sinton notes. “There’s no ‘below the fold’ and viewers are comfortable with the idea of TV-style programming having ad breaks. Plus they’re engaged and want to see the rest of the show. That’s a huge differentiator from mobile.”

The Latest from Beachfront Media

By Sudipto Ghosh @ MarTechSeries

Frank Sinton, CEO and Founder of Beachfront Media, said, “Our stats show that the long tail is still alive and well on Connected TV devices, with overall inventory rising quickly from great apps like WatchMojo to TED TV to Crunchyroll. The video advertising-supported ecosystem on Connected TV is seeing explosive growth and is only poised for further growth as video publishers continue to invest in content on these platforms.”