Monetization Archive

Steaming on Dash Radio: 3 and D

By King Producer @ Grizzly Bear Blues

We have some news regarding the 3 and D show! We have entered into a partnership with Dash Radio to air the show twice per week. The show will be on the Dash Radio NBA channel, Nothin’ But Net. You can hear it on online or on the Dash Radio app every Wednesday and Friday at 12pm central! Excited to announce this partnership and give you more ways to listen! You can still listen here or subscribe in the iTunes store.

Connected TV Devices have Made Huge Gains in the U.S.

By Will RichmondVideoNuze

For example, Roku has been saying for a while that Netflix’s share of overall Roku users’ watch time has been steadily decreasing, with ad-supported channels gaining.  And today, Beachfront Media, a video supply-side platform, said that it saw a huge jump in CTV ad requests to over 2 billion in Q3 ’17. Beachfront works mainly with mid-tail and long-tail video providers like WatchMojo, Newsy and Crunchyroll.

OTT Should Prove to be a Strong Contender for TV Advertising

By Alan Wolk @ Forbes

“What we’re seeing is a huge jump in viewing as people make these devices their main viewing platform,” Beachfront CEO Frank Sinton told me in a recent conversation. “People are coming for the Netflix, but then they’re discovering other apps like WatchMojo, Newsy and Crunchyroll. And that’s where we are seeing a real uptick in viewership.”
The numbers in Beachfront’s study speak to that: a 97% completion rate on connected TV ads, with 100% viewability. “These apps are TV apps,” Sinton notes. “There’s no ‘below the fold’ and viewers are comfortable with the idea of TV-style programming having ad breaks. Plus they’re engaged and want to see the rest of the show. That’s a huge differentiator from mobile.”

The Latest from Beachfront Media

By Sudipto Ghosh @ MarTechSeries

Frank Sinton, CEO and Founder of Beachfront Media, said, “Our stats show that the long tail is still alive and well on Connected TV devices, with overall inventory rising quickly from great apps like WatchMojo to TED TV to Crunchyroll. The video advertising-supported ecosystem on Connected TV is seeing explosive growth and is only poised for further growth as video publishers continue to invest in content on these platforms.”

Consumers Still Appear to be more Willing to Tune into TV

By Frank Sinton @ TVREV

As Connected TV use grows rapidly (including a 30% increase in the US alone this year), it stands to reason that advertising would keep up with that rate. In Q3 of 2017, Beachfront’s own SSP experienced Connected TV ad requests increased to over 2 billion — or over 600 million views per month.

New Shows Spending on TV Advertising

By Jon Lafayette @ Broadcasting & Cable

Beachfront CEO Frank Sinton says in its third-quarter study, his platform saw more than 2 billion video views on connected TV in the third quarter and that ad buys are up 300 percent to 400%.
Despite the increase in inventory, Sinton says ad prices are holding steady with prices staying in the $25 to $30 range on a cost per thousand viewers (CPM) basis.
Sinton says viewing—and inventory—have increased as connected devices give viewers access to services that go beyond the leaders, such as Netflix, Hulu and Pandora.

 

Latency is a major headache for video-crazy publishers

By Digiday

Pages with a lot of clutter, heavy ad creative and multiple tracking tags have trouble loading their videos. Another issue is that publishers still rely on outdated technology when selling their video inventory. Frank Sinton, CEO of video platform Beachfront Media, said latency alone can reduce a publisher’s video ad revenue by up to 30 percent.

Frank Sinton Talks About Beachfront Media

By Sudipto GhoshMarTech Series

I am the Founder and CEO. I started Beachfront because I saw the power of video to connect people from around the world, in many different ways. We believe that access to video should remain universal and free, and as a result, a vast majority of video will need to be ad-supported. Beachfront is a video advertising platform that supports this mission.

The Progression Of Advertising Plus the Secrets To Digital Dominance

By Frank Sinton @ TVREV

Vendors must arm publishers with the data and tools to understand, analyze, and approve the advertisements running on their owned-and-operated sites.

Sitting Down with Krush Media

By Katie Creaser HuffPost

In the fast-paced and crowded world of digital advertising, programmatic ad buying is growing quickly and is set to spike in coming years. In fact, the latest forecast from eMarketer estimates that nearly four of every five U.S. digital display dollars will transact programmatically this year, totaling nearly $33 billio

Ad Tech And Digital Video Demand Growing Together

By Adexchanger

Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. None of this is to say that TV’s dead or that digital advertising is now marketers’ only option. But growing consumer demand for digital video, video header bidding and increased bandwidth speeds are pushing brands further in that direction.

The Future of Mobile Header Bidding

By Philip Rosenstein @ MediaPost

“Mobile-first header bidding approaches are becoming more popular, as digital advertising on mobile devices surpasses total spend through traditional desktop display advertising,” Frank Sinton, CEO at Beachfront Media, told Digital News Daily.

 

Video Header Bidding: The Myths and Truths

By Frank Sinton @ TV[R]EV

Truth: In our own tests at Beachfront, video header bidding actually increased “speed to render” of a video ad – the first part of a video that users see – by 30% faster than the legacy method which is calling your video ad server on player load. Why is it faster? Because video header bidding can run the auction in parallel with the video player being loaded.

Google Mandate Hits Third Phase

By Frank Sinton @ LinkedIn

By Frank Sinton, CEO and Founder of Beachfront Media. Chances are most of you reading have no idea what the Google mandate even is, and why would you? It has been a relatively low-key announcement by the digital giant — who commands roughly 40% of the digital ad market — but it has some serious implications for the agency world.

Placement Issues Have Brands Pulling Out of YouTube Advertising

By Frank Sintron @ TVREV

Whether you’re interested in digital advertising or not, chances are you’ve heard about the recent Google // YouTube boycott. A great article by Lara O’Reilly at Business Insider deeply explores the recent fiasco, which all stems from an investigation that found ads appearing alongside extremist content on YouTube.

Frank Sintron is the CEO and founder of Beachfront Media

Time is Hungry for Social Videos

By Lucia Moses @ Digiday

Facebook is starting to share revenue with publishers, but it still makes sense for publishers to try to get viewers back to their own sites, where they can make higher margins on video ads, said Frank Sinton, CEO of Beachfront Media, a mobile video platform. Viewers also expect to be able to find content on multiple platforms. If Well Done does well, Time Inc. may parlay it into events and TV, but Sinton said it behooves publishers to think about other platforms out of the gate when launching a new brand. “To establish a brand, you need to be everywhere.”

“The Next Netflix”

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
In this crazy week in media and tech, Wired magazine’s cover story featured the New York Times telling my long-ago colleague that it wants to be the next Netflix, selling high-quality subscription content for everything from cooking to exercise to video documentaries to, oh yeah, journalism.

Beachfront Insights: What Will We Be Watching in Ten Years?

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
Mop-headed Luke had just turned 5 a couple of weeks ago when I ended up standing in a Starbucks line next to his mother. I began wondering what, and where, and how, a kid like that will be watching video entertainment a few years from now.

TV’s Super Season Kicked Off Super Bowl Weekend

By David Bloom @ Tubefilter

This installment of Insights is brought to you by Beachfront RISE.
For the past few decades, February has been television’s biggest month. On one end is the Super Bowl, far and away the year’s most-watched event. On the other, the Oscars, usually the second-most watched event.

This year, the strategy of releasing ads and teasers ahead of the game is significantly down, according to iSpot.TV, which tracks ad spending. The number of advertisers releasing online previews by the Monday before the game was down a quarter, from 28 to 21. The number of ads was down even more, from 59 to 26. And spending around those preview ads is down 24% through Monday, to $5.5 million.

Over at Animal Planet’s Puppy Bowl XIII, they will include both a virtual-reality pup’s-eye view and branded content. “If you show a brand to consumers, they’ll remember it maybe half of the time,” said Vince Cacace, CEO of VR ad-tech company Vertebrae. “But if you let them experience something, they’ll remember it 90 percent of the time. The Puppy Bowl had more than 10 million viewers last year, so including VR in this year’s broadcast will be a huge step in continuing to drive VR adoption.”

Ad Innovation News: Tinder Swipes Right on Programmatic

Each weekday, we bring you the most relevant stories about ad tech, video innovation and publisher tools to keep you informed about industry happenings.

Tinder swipes right on programmatic advertising, enlisting the help of Facebook’s audience network. Dow Jones increases native video to keep up with a demand for pre-roll video ads.

Dow Jones Increases Native Video

By Kelly Liyakasa @ AdExchanger

Like many publishers, Dow Jones has a huge demand for video (especially for pre-rolls) but not enough content. Pre-roll tends to have higher CPMs, but the inventory tends to sell-out more quickly. Dow Jones is increasing its investment in native video in addition to using the video player/ad server Connatix as a native demand source for the non-pre-roll formats it monetizes using Sharethrough, Unruly and Teads.

Tinder Swipes Right on Programmatic Advertising

By Ilyse Liffreing @ Campaign US

Tinder has partnered with Facebook’s Audience Network so advertisers can now buy Tinder ads programmatically, offering advertisers a new way to buy and place ads. eMarketer projects that this year, programmatic will represent 73% of all display ad spending. By 2018, 75% of all programmatic display ads will be on mobile.

How Independent Publishers Can Fight the Google-Facebook Duopoly

By Alex Merwin @ Advertising Age

Google and Facebook control 85% of media spend and 80% of referral traffic to independent publishers. Independent publishers can utilize real-time bidding and header bidding to get standardized and democratized access to audiences at scale, but unfortunately audience data is highly fragmented.

Inside the Clinton Campaign’s TV Data Strategy

By Kate Kaye @ Advertising Age

The Clinton campaign may have relied too heavily on set-top box TV advertising targeting. Developer/analyst Carol Davidsen laments the campaign’s decision not to use a new ComScore TV analytics platform she helped build for 2016.

Envisioning The Future In A Server-Side Header Bidding World

By Rachel Parkin @ AdExchanger

The speed of server-side header bidding auctions will shift attention to the impact of ads on page load times and make advertisers equal partners in creating a better user experience.

Snap Partners with IPG on Startup Investment Program

By Alexandra Bruell @ Wall Street Journal

Snap Inc. is partnering with IPG’s digital marketing agency R/GA– they will select up to 10 marketing tech startups that make it easier for brands to create mobile content, such as companies exploring artificial intelligence and data and analytics. R/GA and Snap will provide the funds, time and expertise in an exchange for equity stakes. This also helps Snap cozy up to several of the media-buying arms of big ad agencies.

Buyers see Potential in Facebook’s TV push

By Ross Benes @ Digiday

Facebook has expanded its video offerings in an effort to tap into TV ad dollars. The platform tweaked its algorithm to put more emphasis on longer videos, began testing ads that will run in the middle of videos that are least 90 seconds long, gave marketers tools to compare TV and digital ads, and is reported to be developing a video app for set-top boxes.

Facebook’s Video Future is Actually Short Form, Not Long Form

By Nathan McAlone @ Business Insider

Earlier this week, Facebook seemed poised to take on traditional TV and Netflix by reportedly planning to license “long-form, TV-quality programming,” to be housed in its own set-top box app, and on your phone– but now Zuckerberg is describing a vision that looks more like YouTube, with shorter-form content. Facebook’s CFO David Wehner distanced Facebook from Netflix, saying “Our focus is on kickstarting the ecosystem here,” Wehner said. To the extent that Facebook would license any shows, it would only be to seed the ecosystem. Facebook wouldn’t be “doing big deals,” he said. One reason is because Facebook, like YouTube, is committed to a revenue-share model, according to Wehner.

Kickstarter Acquires Live Streaming Company Huzza

By Tom Regan @ Engadget

Kickstarter just announced that it has purchased Huzza, the live-streaming startup that helped create Kickstarter Live. Like Twitch for creators, Live is a video platform that helps facilitate Q+As and connects causes with donors. According to Kickstarter, 74% of creators who stream on the platform get funded, with the average viewer spending over 16 minutes watching live streams.