MPIW Archive

How Facebook Prioritizes Your News Feed

By Kurt Wagner Recode

Facebook’s News Feed is one of the most powerful media streams in the world. It’s one of the core sources of information for 1.65 billion people worldwide, and whatever Facebook prioritizes in News Feed is what publishers often prioritize in their newsrooms.

Author: | Categories: Content, Social Media, Tech Tags: , , , ,

Facebook Signs Deals With Celebrities And Media Companies To Cash In On Facebook Live

By Steven Perlberg @ Deepa Seetharaman

Facebook Inc. has inked contracts with nearly 140 media companies and celebrities to create videos for its nascent live-streaming service, as the social network positions itself to cash in on a lucrative advertising market it has yet to tap—and keep its 1.65 billion monthly users engaged.

Big Media Should Embrace Digital Shift

By Amol Sharma @ Wall Street Journal

The narrative is irresistible: As young audiences migrate from television to digital media and ad dollars follow them, old-school entertainment giants are in for a world of hurt. It will be a slow, sad decline.

Author: | Categories: Advertising, Content Tags: , , , ,

Tumblr Launches Live Video Tools With Third-Party Live Streaming Apps

By Jordan Valinsky Digiday

Not one to feel left out, Tumblr is also now offering live streaming capabilities.

The Yahoo-owned blogging platform announced today it’s joining the crowded party of platforms giving its users live video tools, kicking off with an all day event spotlighting different broadcasts, like inflating a “very big thing in a very small room,” to generate buzz.

NPR Struggles to Adapt to the Digital Age

By Ellen Gamerman Wall Street Journal

Old hosts die hard in public radio.

When 73-year-old Garrison Keillor retires as host of “A Prairie Home Companion next month, he’ll leave more than 3 million weekly listeners loyal to a show that began more than 40 years ago.

Author: | Categories: Entertainment, Publishing Tags: , ,

Video Creator Platform Rumble Makes a Deal With Studio71

By Geoff Weiss @ Tubefilter

Toronto-based Rumble, a service enabling video creators to host, share, monetize, and distribute content across multiple platforms such as AOL, YouTube, and Dailymotion from one centralized account, has just inked a deal with Studio71, an MCN that reps top creators like Flula Borg.

Imgur Has New Video Capabilities

By George Slefo Ad Age

The photo-sharing platform Imgur is giving marketers the ability to embed video in their promoted posts, which have previously been limited to text, images and GIFs. Discovery Channel and CNN’s Great Big Story are among the first brands to buy in with ads set to start today, Discovery’s to promote Shark Week programming starting June 26.

Author: | Categories: Advertising Tags: , , , , ,

YouTuber Mitchell Davis Gets Creative With Snapchat

By Geoff Weiss @ Tubefilter

When he’s getting ready to film one of his now-famous Snapchat stories, Mitchell Davis fires up his mobile phone and heads straight for the bathroom. He flips through the app’s ever-evolving lens assortment and examines his countenance amid the contortions — talking to himself in the mirror for about 20 minutes just to get in the zone. He may write a little bit beforehand, Davis tells Tubefilter, but that’s about it. Then he presses record.

VR Is Becoming the New Norm for Cinema

By Dana Knight Dazed

With VR showcases at all the forward-thinking film festivals in the world, Sundance, Tribeca and TIFF, 360 videos and installations have become a regular festival fixture. Even the more conservative Cannes had a very impressive VR display this year, alongside VR masterclasses and panels athering some of the key players in this burgeoning and exciting industry.

Author: | Categories: Content, Entertainment Tags: , ,

The State of News Media

By Amy Mitchell & Jesse Holcomb @ PewResearch Journo

Eight years after the Great Recession sent the U.S. newspaper industry into a tailspin, the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.

Author: | Categories: Business, Content, Tech Tags: , , ,

YouTube Launches New Director Tool

By Amy Gesenhues @ Marketing Land

YouTube just launched a new tool called “YouTube Director” — a video ad-creation tool aimed at SMBs that allows them to film professional video ads from their phone.

According to the announcement, YouTube Director includes a suite of products “… that make video ads more accessible to businesses.”

Visual Content Drives High Engagement on Social Platforms

By eMarketer

March 2016 research by communications firm Lewis, which examined the use of visual content (which refers to both images and video) among marketing decision-makers, found the demands of social media and the format’s high engagement rates are key reasons for its use. According to Lewis’ study, 94% of marketing decision-makers already produced visual content. When asked about the reasons for producing such image-focused media, 67% said it was “more engaging,” while another 50% said “social media requires” its creation.

Author: | Categories: Content, Social Media Tags: , , , ,

Wattpad Announces Partnership with Turner

By Sam Gutelle @ Tubefilter

Wattpad has established itself as a home for amateur writers who wish to share their stories with the world. Now, thanks to a new deal, some of those writers will see their work aired on TV. Wattpad has announced a partnership with Turner to adapt some of its best stories for broadcast on TBS and TNT.

Author: | Categories: Publishing, Social Media Tags: , , , ,

Tribune Media Launches Auction Of Its Digital and Data Business

By Liana B. Baker @ Reuters

Tribune Media Co, one of the largest U.S. TV station operators, has launched an auction to divest its digital and data business in a sale it hopes will fetch at least $800 million, according to three people familiar with the matter.

Author: | Categories: Publishing Tags: , ,

Facebook Releases New Details On How Their Research Is Conducted

By Deepa Seetharaman & Daniela Hernandez @ Wall Street Journal

Facebook Inc. published on Tuesday new details on how it conducts research using the personal information it collects on Facebook users, amid a flurry of efforts to create privacy and ethical standards for corporate research involving human data.

Author: | Categories: Social Media Tags: , , ,

Facebook VP Says Our News Feeds Will Be All Video In The Next 5 Years

By Matt McGee @ Marketing Land

If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes true, it’ll be “all video” within the next five years.

Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International Summit in London today that Facebook “will be definitely mobile” in five years and predicted that it “will be probably all video,” too.

Author: | Categories: Mobile, Social Media Tags: , , , ,

Federal Court Upholds New Regulations for Net Neutrality

By Jim Puzzanghera @ Los Angeles Times

A federal appeals court on Tuesday upheld tough new regulations for online traffic in a major victory for President Obama and a blow to telecommunications companies, which challenged the net neutrality rules.

Author: | Categories: Content Tags: , , , , ,

Tech Companies Race To Develop Machine Intelligent

By Jay Greene @ Wall Street Journal

Microsoft Corp.’s $26.2 billion deal to buy LinkedIn Corp. is the latest turn in a race by the software giant and its competitors to mine vast quantities of data—searches, emails, social networks, browsing behavior—for insights that would help their products serve and even anticipate customer needs.

Author: | Categories: Tech Tags: , ,

Microsoft Reveals New Xbox One at E3

By Derrik J. Lang @ The Associated Press

Xbox One is shrinking in size and growing in power.

Microsoft unveiled during its Monday media briefing at the Electronic Entertainment Expo a new, slimmer version of the video game console coming later this year and a more powerful one that’s due in 2017.

Author: | Categories: Entertainment Tags:

Anti-Ad Blockers Are On The Rise

By Jack Marshall @ Wall Street Journal

As consumer adoption of online ad-blocking tools continues to grow, publishers and media companies are experimenting with various ways to limit the impact of ad-blocking on their businesses.

Author: | Categories: Content, Publishing Tags: , , , ,