Multiplatform Archive

Video Distribution Tool Maker Epoxy Acquired

By Paresh Dave Los Angeles Times

Venice start-up Epoxy, whose software enables online video makers to distribute clips to multiple social media apps at once, has been acquired for an undisclosed amount.

The buyer announced Tuesday is Vemba, a Toronto company that helps video makers get their videos onto news apps and other online publishers. Integrating Epoxy into its service means Vemba should be able to help its users more effectively get videos onto Facebook, Twitter, YouTube and other apps that are increasingly becoming key publishing platforms for media companies. Vemba’s customers include magazine giant Conde Nast and Los Angeles Times owner Tronc.

Epoxy, founded in 2012, had received more than $8 million from investors. Both it and Vemba shared an investor: Los Angeles’ Upfront Ventures. The Video Ink reported late Monday that Epoxy Chief Executive Juan Bruce will assume an advisory role at Vemba.

Vemba Buys Social Publishing Platform Epoxy

By Jeff Baumgartner @ Multichannel News

Toronto-based Vemba said it will continue to service the 87 MCNs and 70,000 creators Epoxy has acquired. They said Epoxy surpassed 5 million monthly YouTube views earlier this year.  Its partners include Fullscreen, Awesomeness TV, Studio 71, Whistle Sports, and GT Channel, among others.

Epoxy Bonds with Toronto Video Platform

By Annlee Ellingson @ L.A. BIZ

The company was “looking to introduce tools to manage across multiple distinct audiences,” CEO Garrick Tiplady told me via email. “From a social distribution perspective, Epoxy was a natural fit.”

Epoxy, which makes it easy for video producers to create content and manage audiences across YouTube, Facebook, Twitter, Instagram and Vine, will be integrated into Vemba’s platform, and Vemba will continue to serve Epoxy’s 87 multi-channel networks and 70,000 creators. Earlier this year, Epoxy surpassed 5 billion monthly views on YouTube.

Epoxy Acquired by Vemba

By VideoInk

Vemba also inherits a strong engineering team, which will be folded into Vemba’s existing roster, and a significant presence in LA. Reigning Epoxy CEO Juan Bruce, who sources claim was on the verge of being “ousted by the board,” will step into an advisory role while Epoxy co-founder and Chief Product Officer Jason Ahmad will remain as part of the executive team as SVP of Engineering. Both companies deny Bruce’s role to be anything but voluntary.

Vemba Acquires Social Media Publishing Platform Epoxy

By Geoff Weiss @ Tubefilter

One-year-old Vemba said it acquired Epoxy for its social publishing tools and video distribution tech across YouTube, Facebook, Twitter, Instagram, and Vine, according to a release. Vemba will continue to serve the 87 MCNs and 70,000 creators that Epoxy has cultivated throughout its four-year reign — though Epoxy’s tech will be fully integrated into the Vemba platform. Epoxy says it surpassed five billion monthly YouTube views earlier this year.

Vemba Acquires Epoxy Social Publishing Platform

By Rapid TV News

Aiming to be the only online video solution offering ‘seamless’ video distribution across all content platforms, Vemba has acquired social platform Epoxy.

Toronto-based Vemba has a stated mission of helping media companies distribute, monetise and measure video and says that it acquired Epoxy for its social publishing tools and video distribution technologies. Content from Vemba’s discoverable marketplace works with any video player technology and offers real-time video analytics across all player environments.

Vemba Picks Up Epoxy

By Chris Tribbey @ Broadcasting & Cable

“No other video platform in the world allows publishers and creators to distribute content across virtually every channel from one tool,” Vemba CEO Garrick Tiplady said in a statement. “Epoxy offers the missing social link that our customers need, and we are thrilled to welcome them to the Vemba team.”

Epoxy’s technology offers video producers an avenue for creating content across every major social platform, including YouTube, Facebook, Twitter, Instagram and Vine. Epoxy announced earlier this year that it had surpassed five billion monthly YouTube views.

Pubcon Preview: Content, Media & Site Reviews

By Casie Gillette @ KoMarketing

In this session, you’ll learn how to produce video from your mobile phone and use paid social media and search to distribute it and create demand for your audience. Produce and distribute a podcast and promote it using apps like Clammr and livestream video to Streamup, Spreecast, Periscope and Facebook so that the content looks better than anything produced in Hollywood using iOS or Android apps to create weekly live broadcasts.

How Facebook Prioritizes Your News Feed

By Kurt Wagner Recode

Facebook’s News Feed is one of the most powerful media streams in the world. It’s one of the core sources of information for 1.65 billion people worldwide, and whatever Facebook prioritizes in News Feed is what publishers often prioritize in their newsrooms.

Author: | Categories: Content, Social Media, Tech Tags: , , , ,

YouTube Millionaires: Jack Baran

By Sam Gutelle @ Tubefilter

Jack Baran is evolving into one of YouTube’s most versatile vloggers. The 19-year-old from Fairfield, Connecticut creates videos on his thatsojack YouTube channel, where he has more than 1.6 million subscribers. His content covers a wide variety of topics: He discusses his favorite music, shares his tastes in fashion, produces skits and sketches that often discuss the differences between guys and girls, and collaborates with many of his fellow creators.

Tumblr Launches Live Video Tools With Third-Party Live Streaming Apps

By Jordan Valinsky Digiday

Not one to feel left out, Tumblr is also now offering live streaming capabilities.

The Yahoo-owned blogging platform announced today it’s joining the crowded party of platforms giving its users live video tools, kicking off with an all day event spotlighting different broadcasts, like inflating a “very big thing in a very small room,” to generate buzz.

Imgur Has New Video Capabilities

By George Slefo Ad Age

The photo-sharing platform Imgur is giving marketers the ability to embed video in their promoted posts, which have previously been limited to text, images and GIFs. Discovery Channel and CNN’s Great Big Story are among the first brands to buy in with ads set to start today, Discovery’s to promote Shark Week programming starting June 26.

Author: | Categories: Advertising Tags: , , , , ,

Check Out NikkieTutorials in This Week’s YouTube Millionaires

By Sam Gutelle @ Tubefilter

The phenomenon of makeup tutorials is an international one, and in the Netherlands, one of the most popular beauty vloggers is NikkieTutorials. Nikkie, who is partnered with the Divimove network, routinely wows her subscribers with fabulous looks. Nikkie, who studied at a makeup school in Amsterdam, is truly adept when it comes to cosmetics, and in her videos, her expertise shines through. We talked to her after she surpassed one million subscribers:

Visual Content Drives High Engagement on Social Platforms

By eMarketer

March 2016 research by communications firm Lewis, which examined the use of visual content (which refers to both images and video) among marketing decision-makers, found the demands of social media and the format’s high engagement rates are key reasons for its use. According to Lewis’ study, 94% of marketing decision-makers already produced visual content. When asked about the reasons for producing such image-focused media, 67% said it was “more engaging,” while another 50% said “social media requires” its creation.

Author: | Categories: Content, Social Media Tags: , , , ,

Wattpad Announces Partnership with Turner

By Sam Gutelle @ Tubefilter

Wattpad has established itself as a home for amateur writers who wish to share their stories with the world. Now, thanks to a new deal, some of those writers will see their work aired on TV. Wattpad has announced a partnership with Turner to adapt some of its best stories for broadcast on TBS and TNT.

Author: | Categories: Publishing, Social Media Tags: , , , ,

Facebook VP Says Our News Feeds Will Be All Video In The Next 5 Years

By Matt McGee @ Marketing Land

If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes true, it’ll be “all video” within the next five years.

Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International Summit in London today that Facebook “will be definitely mobile” in five years and predicted that it “will be probably all video,” too.

Author: | Categories: Mobile, Social Media Tags: , , , ,

Federal Court Upholds New Regulations for Net Neutrality

By Jim Puzzanghera @ Los Angeles Times

A federal appeals court on Tuesday upheld tough new regulations for online traffic in a major victory for President Obama and a blow to telecommunications companies, which challenged the net neutrality rules.

Author: | Categories: Content Tags: , , , , ,

Anti-Ad Blockers Are On The Rise

By Jack Marshall @ Wall Street Journal

As consumer adoption of online ad-blocking tools continues to grow, publishers and media companies are experimenting with various ways to limit the impact of ad-blocking on their businesses.

Author: | Categories: Content, Publishing Tags: , , , ,

Sale of LinkedIn Is A Sign Of What’s Next For Social Media Companies

By Seth Fiegerman @ Mashable

Facebook, Twitter, Yelp and Groupon were months if not years away from their public offerings. Pinterest and Snapchat, meanwhile, were still in their infancy. LinkedIn, less sexy than these companies but still growing sales quickly, saw its stock more than double on its first day of trading from investor appetite for the seemingly unlimited potential of social media businesses.

Author: | Categories: Social Media Tags: , , , ,

Apple Unveils News Publisher Tools and More At WWDC

By Laura Hazard Owen @ Nieman Lab

Apple’s WWDC 2016 keynote on Monday wasn’t particularly momentous as these things go, but the company offered a peek at upcoming changes to its mobile, desktop, TV, and watch software. Here are a few developments that might be of particular interest to news orgs:

Author: | Categories: Mobile, Publishing Tags: , , , ,