Publisher Archive

Frankly Partners with IRIS.TV

By MarTech Series

Field Garthwaite, CEO and Co-founder of IRIS.TV, added, “There’s a sea change happening that’s affecting how media is distributed, consumed and monetized. Frankly is part of an important shift in how media platform providers innovate and customize audience experiences. Through our partnership, Frankly is able to leverage the power of AI and machine learning to serve up content that is highly relevant, engages audiences and offers up new revenue opportunities for media companies.”

Congratulations Richie Hyden on Making Forbes 30 Under 30

By Forbes

Richie Hyden
Cofounder, IRIS.TV
Five years before “pivot to video” became an internet meme, Richie Hyden and cofounder Field Garthwaite launched iRIS.TV, using AI to help media companies win the ongoing war for audience engagement and retention.

Retaining Audiences with IRIS.TV’s Technology

By StreamingMedia

“We’ve lost the concept of ads being part of the entertainment experience. Too much emphasis has been placed on volume of impressions without proper attention to the quality of user experience and brand affinity. This is why we created IRIS.TV for Brands, to enable marketers the ability for creative storytelling through branded content and distributing it in-stream into smart playlists on premium publisher sites,” said Field Garthwaite, CEO & Co-Founder, IRIS.TV. “The days of seeing the same pre-roll ad repeatedly when you’re catching up on news or highlights from the game last night are over. Consumers tune out and brands lose the value of those impressions. With IRIS.TV, not only do brands gain more control and brand-safe distribution, they also gain prescriptive insights to help inform future content strategies and programming.”

Frankly Inc. and IRIS.TV Launch the Frankly Artificial Intelligence Initiative.

By PR Newswire

With IRIS.TV, a leading video personalization and programming platform, Frankly AI enables intelligent video playback for consumers globally. “We selected IRIS.TV as the perfect partner to commence our AI Initiative that leverages machine learning to program the right digital video content to the right viewer in real-time with IRIS.TV‘s market-leading Adaptive Stream™ technology,” said Todd Randak, head of product for Frankly.

Syndication: StreamingMedia, SYS-ConIT News Online, GuruFocus, Markets Insider

Leveraging Video Personalization for Audience Retention

By Advanced Television

Using augmented intelligence and machine learning technology, IRIS.TV treats branded assets like content, not pre-roll, resulting in higher completion rates as the platform knows when and where to present the video to achieve the highest engagement and completion rates. IRIS.TV recently partnered with the ID Agency to distribute a branded video campaign for AB/InBev through brand-safe premium publisher sites, with a goal to achieve engagement rates better than social or out-stream placement.

Bud Light Scores with TV Advertising

By Mike Gasbara @ TVREV

IRIS.TV, a video personalization company that enables publishers and marketers to maximize revenue on owned and operated digital properties, today announced a private marketplace for brands to distribute branded video in-stream alongside contextually relevant content and across hundreds of premium publisher sites like CBS, Time Inc., Billboard and The Hollywood Reporter.

Bud Light is Driving 20% Completion Rates with IRIS.TV

By David Kirkpatrick & Peter Adams @ Marketing Dive

Bud Light is driving 20% completion rates on an 100-second piece of in-stream branded video content by leveraging artificial intelligence and machine learning technology provided by IRIS.TV‘s platform, per news made available to Marketing Dive. IRIS.TV, a video personalization firm, partnered with The ID Agency to distribute the short film on premium publisher sites where it played after contextually-relevant editorial video, with the goal of attaining better engagement rates than social or outstream placements.

7 Surprising Innovations from Ad Week

By Elizabeth Kiehner @ INC

Looking for viewership? Iris.TV touts a 62% increase in video views. This software integrates with existing video players using AI and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation.

Facebook Watch Needs to Convince Publisher Partners

By Kelly LiyakasaAdExchanger

“Facebook has been unable to get more than 30% of their audiences to surpass 2-second viewability,” said Fielde Garthwaite, co-founder and CEO of the TV analytics platform Iris.TV. “This is jaw-dropping when we all hear about how Facebook has the most engaged audiences,” he added. “Facebook is the opposite experience of TV – it’s quick, meandering and reactive, whereas TV and premium video in general are [more passive] and watched with clearer intent at a longer duration.”

Mobile Video Viewing Taking Off in 2017; When Will Advertisers Follow?

By David BloomTVREV

First of all, sites such as Facebook, Twitter, Buzzfeed and Snapchathave signaled they intend to increase the advertising opportunities they’ll provide through mobile video. LinkedIn is adding native video capabilities. Sites such as Hulu, Brand.Live, Iris.TV and PadSquad are providing all kinds of opportunities for new kinds of video consumption.

6 Startups Using AI For Movies & Entertainment

By Nanalyze

It claims customers have seen an average increase of 70 percent in video views retention. How? As one IRIS.TV official explains in a company blog: “The information we passively collect during consumer video viewing experiences informs our machine learning, and helps populate more relevant videos going forward. Data creates our intelligent video distribution models, helps clients monetize their video archives, and helps set that content up for increased discovery within the publisher’s own platform.”

VIDEO PLATFORMS IRIS.TV Fuels Global Standardization for Video Personalization with Publishers

By Rohan Jagan @ MarTechSeries

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize revenue from their owned and operated digital properties by streaming custom programming to individual users across all devices, announced its global expansion to more than 20 countries and the appointment of Nick Marr as Vice President of International Sales.

IRIS.TV Pushing Global Video Personalization

By John Casillo TVREV

IRIS.TV, which specializes in maximizing revenue through video personalization technology, has announced its global expansion into more than 20 countries today.

Can Artificial Intelligence Make The Online Experience More Natural?

By Richie HydenPublishers Daily

By definition, artificial Intelligence seems anything but “natural,” but AI tools increasingly give publishers the secret weapons they need to create a more authentic, organic and natural experience for their site visitors.

Take That Facebook: IRIS.TV’s AI Helps Publishers Personalize Their Site Experience

By Alan Wolk @ TVREV


Los Angeles-based IRIS.TV  has been working to solve this problem for a while now, and their AI-based protocol should make publishers very happy.

By making these connections to create playlists that will keep users engaged and watching, IRIS.TV is hoping to create usage patterns that have viewers coming to the publisher’s website directly, rather than relying on Facebook as a launching point.


Take That Facebook: IRIS.TV’s AI Helps Publishers Personalize Their Site Experience

By Alan WolkTVREV

By making these connections to create playlists that will keep users engaged and watching, IRIS.TV is hoping to create usage patterns that have viewers coming to the publisher’s website directly, rather than relying on Facebook as a launching point.

The FANGs Of The World Are Disrupting TV

By Richie Hyden @AdExchanger

In the fast-changing TV business, data will be the currency that pays for everything. It will allow for better ad targeting, smarter decision-making and new business opportunities. Figuring out how to adapt to the new world is the most entertaining, and important, story on television. Consider it the ultimate reality show.

The Need for Video Personalization

By Field Garthwaite @ Multichannel News

Field Garthwaite is CEO and co-founder of IRIS.TV, which provides video personalization and targeting tools for digital media sites.superusers should be the focus of your business. They’re the rock on which a large audience is built, but more importantly, they’re the audience your advertisers want most. They’re your most valuable asset, your defining demographic, your most persuasive ambassadors and your biggest consumers. Never forget the 80-20 rule: 20 percent of your audience will consume 80 percent of your content.

Cutting Edge Tech For Developers

By Paul Heltzel @ TechWorld

Other emerging tech has a steeper learning curve, says Robert Bardunias, co-founder and chief revenue officer of IRIS.TV, who is excited by the inherent entrepreneurial focus of blockchain. “These technologies are growing with real operational business applications in mind from day zero, so there’s no need on the development side to try to imagine case use—they are happening and growing in real time,” Bardunias says.

Hollywood Adopts Artificial Intelligence

By Debra Kaufman @ StudioDaily

Machine learning can and does form an important role in a growing number of applications aimed at the media and entertainment business, nearly all of them invisible to the end user. Perhaps the most obvious ones are the applications aimed at distribution of digital media. Iris.TV, which partners with numerous media companies from Time Warner’s Telepictures Productions to Hearst Digital Media, uses machine learning to create what it dubs “personalized video programming.”