Real-Time Data Archive Presents the Newest Ads on TV from Sprite, Apple and more

By Advertising Age

A few highlights: Apple shows off how its iPad seamlessly fits into one little girl’s life (Alexandra Jardine has the backstory: “A Digital Whiz Kid Asks ‘What’s a Computer?’ in Apple’s Spot for iPad Pro”). LeBron James (an animated version of him, anyway) hypes Sprite Cranberry. And Subaru promotes its Share the Love sales event with the story of a kid named Matthew who got his wish through the Make-A-Wish Foundation with a little help from Subaru.

Deloitte’s 2017 North America Technology Fast 500

By Louis Columbus @ Forbes

Seven of the top ten 2017 winners are software companies including ClassPass, Toast, Liftoff, SalesLoft, ShipHawk, and Cylance.

Media Brands Introduced the Six-Second Spot

By AdExchanger

Research from TVision Insights suggests shorter commercials deliver on ROI; it found that Discovery’s Shark Week promotional ad viewers who paid attention for at least three seconds had a tune-in rate 68% higher than average. And iSpot.TV calculated that 28% of attention is driven by program-related factors, and the rest by factors such as ad creative and creative wear-out, the point where the ad loses its effectiveness due to repeated airings.

Pop Tarts Scores with TV Advertising

By Annie Edwards @ TVREV

But while the flavor is new, the jingle is not. One would expect viewers to grow weary of the ads over time, but the cartoon has had a constant attention score, 87.56, since the commercial started airing in June. iSpot’s Creative Wear demonstrates that nostalgia never get old. This spot gets 4% fewer interruptions than other Pop Tart ads (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

The Good Doctor Dominates TV Audience’s Attention

By Eleanor SemeraroBroadcasting & Cable

According to, which has attention and conversion data from more than seven million smart TVs, so far 149 brands have spent an estimated $18.6 million running 164 spots 225 times during The Good Doctor. Auto makers and mobile device companies are the industries leading in spend, but Target and Lyrica (a nerve pain medication) top the list of individual brands that have shelled out the most.
When it comes to viewer attention to ads during The Good Doctor, Cotton is leading according to the iSpot Attention Index, with 84% fewer interruptions during its commercials (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV), followed by Buick with 82% fewer interruptions.

According to Canvs, the emotion measurement company, the show has generated over 30,600 Emotional Reactions (ERs) on social media so far in its freshman season and the primary emotions are overwhelmingly positive: 35.4% of all ERs express love, 13.4% are express enjoyment the show, 11.1% express excitement and, as you may expect from a tugging-at-the-heartstrings medical show, 4.9% talk about crying.

Data from Inscape, the TV data company with glass-level information from 7 million smart TV screens and devices, shows that, from a minute-by-minute viewing perspective of the most recent episode, The Good Doctor is holding on to its audience. Lots of shows have declining viewership as their timeslot grinds on, but this drama keeps its fans engaged to the end.

Check Out the Latest Ad from PlayStation

By Advertising Age

A few highlights: Fruit of the Loom really, really wants you to stick “Fruit of the Loom” at the top of your holiday shopping list. Rob Riggle crashes a Most Interesting Man in the World commercial that’s part of Dos Equis’ continuing Most Interesting Fan of College Football campaign. And two muscle-bound “bros” get very excited about Boost Mobile’s “BOGO Free Phone” deal.

Deep Dive into Hannity’s Fans

By Eleanor Semeraro @ TVREV

With all the hubbub around Hannity recently, we used Inscape, the TV data company with glass-level information from 7 million smart TV screens and devices, to take a look at where his viewers are located. Below, heatmaps of location by zip code and state. The darker the color, the more concentrated his viewers. As you’d expect, there are certain hotbeds in the south (Alabama, Florida, Mississippi, Louisiana) and western U.S. (Wyoming, Nevada, Arizona).

And, given the outrage that some Hannity fans expressed after Keurig pulled its ads from the show, a map overlay of coffee drinkers vs Hannity ratings.

Author: | Categories: Tech, Television Tags: , , , ,

Check Out the Latest Ad from eBay

By Advertising Age

A few highlights: eBay positions itself as a place to find truly surprising gifts—as opposed to boring, expected gifts—for the holidays. Google shows off the sleek curves of its Pixel 2 phone along with quotes from some rave reviews (e.g., “Sexiest camera on the planet,” per VentureBeat). And Firefox hypes the latest update of its web browser.

Mitsubishi Dominates This Week’s TV Auto Ads

By WardsAuto

The automaker claims the top spot for Nov. 6-12 with a 15-second spot that touts how the ’17 Outlander, one of “America’s safest crossovers,” has everything a family needs, including forward collision mitigation. The ad also has the best iSpot Attention Index (138), getting 38% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Check Out the Latest Ad from The Salvation Army

By Advertising Age

A few highlights: Macy’s serves up a subtle, quietly touching ad that celebrates the power of the perfect gift (Adrianne Pasquarelli has the backstory: “A Simple Present Lights Up a Girl and Boy’s Christmas in Macy’s Emotional Holiday Tale”). PlayStation hypes the release of “Star Wars Battlefront II,” out Nov. 17. And in a Fitbit spot, a woman talks about getting diagnosed with type 2 diabetes and then using her Fitbit as a motivational device to get back in shape; her story (spoiler) has a happy ending.

Measuring Audience Attention with

By Jason Damata @ Broadcasting & Cable

Closing out our ranking: Teen Titans Go! (Cartoon Network) at No. 4 and USA’s Damnation at No. 5. Notably, Damnation scores the highest iSpot Attention Index (105) in our top 5, getting 5% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Advertisers Aren’t Boycotting Hannity

By Jeanine Poggi @ Advertising Age

According to, the real-time TV ad measurement company, neither Reddi-wip or Hebrew National have run ads during Hannity’s 9 p.m. show going back to at least Oct. 1.
According to, Untuckit last ran ads in Hannity on Oct. 25.


ITVT Announced the Schedule of Sessions for TVOT NYC 2017


Stuart Schwartzapfel, Chief Strategy Officer, Canvs

Zeev Niemeyer, Founder, Inscape
The Lobby
Lunch, Sponsored by Inscape

The TV Shows Spending on TV Advertising

By Wayne Friedman @ MediaPost

For the period from September 1 through November 12, “Hannity” pulled in $32.9 million in advertising sales, according to — down from $38.9 million for the same time period a year ago. Analysts says this decline was somewhat expected, due to unfavorable comparisons to high TV viewing of the presidential election campaign of last year.

Social media measurer Canvs says Sean Hannity is the second-biggest individual driver of “emotional reactions” of TV viewers since the period of September 1 through November 12 — with 164,301 emotional reactions in total.
According to Canvs, Hannity-related social media content was described as “love” in 17.7% of reactions and “hate” and “dislike” for 23.9% of reactions. Presents the Newest Ads on TV

By Advertising Age

A few highlights: Disney and Lenovo hype Star Wars Jedi Challenges, which uses a Lenovo VR/AR headset and your smartphone along with a lightsaber controller for gameplay. Walmart encourages you to “Bring your flavor” in an ad that calls attention to the retailer’s stock of Thanksgiving-dinner essentials. And Jeep serves up a patriotism-themed ad timed to Veterans Day that uses Johnny Cash’s “Ragged Old Flag” as its stirring soundtrack. Presents The Top 5 Wireless Ads

By Mike Dano @ FierceWireless

FierceWireless has partnered with, the real-time TV ad measurement company with attention and conversion analytics from more than 7 million smart TVs, to bring you a monthly snapshot of the wireless industry’s advertising spending.For the third time in a row the wireless industry saw an increase in spending, up to an estimated $271 million in October from $236 million in September. In total, 18 brands ran 106 spots over 45,700 times, with Verizon leading in spend once again.

Zeev Neumeier: Making Televisions Smarter for Brands

By David Bloom @ TVREV

Today, we meet Zeev Neumeier, who’s making televisions smarter for brands, programmers and consumers.
Zeev Neumeier, SVP Technology for Inscape Vizio, is the kind of guy who won’t back away from a challenge just because, “It’s always been done that way.” He’s blessed with a touch of intentional indifference toward his odds of success in overturning such habits and approaches. Consequently, he tends to tackle challenges where he has no business winning. Sometimes, he even manages not to lose.

Author: | Categories: Tech, Television Tags: , , , ,

Deep Dive into Sheldon Shines Fans

By Eleanor Semeraro @ Broadcasting & Cable

When it comes to viewership, BBT consistently gains in audience during the episodes, but YSdoes not. (Note that there have only been two episodes of YS so far, so trends may change as the season progresses). Both shows retain the audience extraordinarily well during commercial breaks — a time when a lot of shows see dips in viewers as people switch the channel to see what else is on.

We also took a look at location. There are clear geographic clusters where people are heavily watching BBT and YS. On the heatmap shown here, the darker the color the more likely people in that area watch both shows.

We turned to Canvs to see how people are reacting to the series on an emotional level. Since the current season premiere of BBT, the show has generated 4,702 Emotional Reactions (ERs) with love, as is typical with hit shows, being most often expressed, followed by excitement. And, yep, Sheldon (portrayed by Jim Parsons) is the character who is driving the most reactions.Young Sheldon, on the other hand, has garnered 3,174 ERs — 1,528 fewer than the more mature BBT, which is impressive over just two episodes. As with BBT, love and excitement are also driving forces. Presents the Newest Ads on TV from Taco Bell, and more

By Advertising Age

A few highlights: Rece Davis helps Taco Bell promote its Live Más Spirit Contest for an opportunity to win free tickets to the College Football Playoffs. Arizona Cardinals wide receiver Larry Fitzgerald talks about his state of mind as he gets ready to enter the stadium in an ad for Bose headphones. And Visa begins the countdown to the 2018 Winter Olympics.

Viewers Are Glued to Latest Ad from GEICO

By David Broughton @ SportsBusinessJournal

GEICO’s “Game Night With a Sloth” spot generated 141.7 million media impressions from Oct. 30-Nov. 5 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics company