Recommendation Engine Archive

By David Bloom @ TVREV

First of all, sites such as Facebook, Twitter, Buzzfeed and Snapchathave signaled they intend to increase the advertising opportunities they’ll provide through mobile video. LinkedIn is adding native video capabilities. Sites such as Hulu, Brand.Live, Iris.TV and PadSquad are providing all kinds of opportunities for new kinds of video consumption.

By Rohan Jagan @ MarTechSeries

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize revenue from their owned and operated digital properties by streaming custom programming to individual users across all devices, announced its global expansion to more than 20 countries and the appointment of Nick Marr as Vice President of International Sales.

By Richie Hyden @ Publishers Daily

By definition, artificial Intelligence seems anything but “natural,” but AI tools increasingly give publishers the secret weapons they need to create a more authentic, organic and natural experience for their site visitors.

By Alan Wolk @ TVREV

By making these connections to create playlists that will keep users engaged and watching, IRIS.TV is hoping to create usage patterns that have viewers coming to the publisher’s website directly, rather than relying on Facebook as a launching point.

By Field Garthwaite @ Multichannel News

Field Garthwaite is CEO and co-founder of IRIS.TV, which provides video personalization and targeting tools for digital media sites.superusers should be the focus of your business. They’re the rock on which a large audience is built, but more importantly, they’re the audience your advertisers want most. They’re your most valuable asset, your defining demographic, your most persuasive ambassadors and your biggest consumers. Never forget the 80-20 rule: 20 percent of your audience will consume 80 percent of your content.

By Debra Kaufman @ StudioDaily

Machine learning can and does form an important role in a growing number of applications aimed at the media and entertainment business, nearly all of them invisible to the end user. Perhaps the most obvious ones are the applications aimed at distribution of digital media. Iris.TV, which partners with numerous media companies from Time Warner’s Telepictures Productions to Hearst Digital Media, uses machine learning to create what it dubs “personalized video programming.”

By Kelly Liyakasa @ AdExchanger

If we already capture a viewer that came from search or through social video to our article, how do we … [take] advantage of the second view? Iris.tv has helped us a ton here. Once you turn it on, you start to see what affects view-through and what gets readers to that second or third view [without abandoning], which gives us a lot of insight into what kind of content people like to watch and what content we should be making.

By Bree Brouwer @ OnlineVideo.net

Iris.TV, a video automation and programming platform, knows the power of AI first-hand. The brand’s customers generally see a 70 percent increase in video views, a 62 percent increase in views/session engagement, and an impressive 10 percent decrease in bounce rates. On top of that, Iris.TV’s 10 biggest clients saw an average 400 percent increase in video views in 2016; one publisher saw a 465 percent view increase in just a week

“AI can provide a level of insight not available with general meta and share data, and removes a lot of the guesswork that goes into video targeting,” explains Fritz Brumder, CEO and co-founder of live streaming platform Brandlive. “AI technology allows marketers to create multiple variations of videos by use cases, audience, message, product, and performance. AI helps marketers better predict outcomes, and makes it possible for brands and publishers to make recommendations based on interests and interactions.”

By Emily Tan @ Campaign

Iris.tv creates ad inventory by surfacing the most relevant video content to the individual reader from the publisher’s archives. As the playlist is customised to the user, it has a higher chance of being viewed to completion, Rohan Castelino, vice-president of marketing at Iris.tv, explained.

By Kelly Liyakasa @ AdExchanger

Richie Hyden, co-founder and COO of publisher video platform Iris.tv, agreed.
“In advertising, they have a clear advantage through [their ad server] DoubleClick For Publishers and reach with agencies, so [the development of YouTube TV] makes a lot of sense,” he noted. “The con is tied to content and how long they can hold leverage over the cable and broadcast publishers with their audience scale and the payment and rev share they provide back to them.”